Our mission

Our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations. 

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Hong Kong Market Profile

Discover the latest statistics and understand consumer trends in Hong Kong market profile

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Latest news

Latest opportunities

Be My Guest Roadshows

We have partnered with Be My Guest to hold a roadshow of free events for independent accommodation providers. Sign up now.

ITB Berlin 2019

Exhibit with us at the world's leading travel trade exhibition. Join 10,000 exhibitors from all over the world to meet and do business with top travel buyers.


Working for us

Find out more about developing your career at a truly global organisation, we operate from four regional hubs – Europe, the Americas, Asia, China and North East Asia – with an extensive network that includes dedicated staff in offices around the world.