| VisitBritain

Best of UK tourism on virtual show at VisitBritain’s global trade event ‘ExploreGB

More than 350 global buyers will be connecting online with 350 tourism industry suppliers and destinations from across the UK next week to do business.

Read the press release

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International COVID-19 Sentiment Tracker launched

Results are now available from Wave 1 of our new international COVID-19 sentiment reports looking into the attitudes of overseas markets towards visiting...

Download the report

A smiling shopkeeper at her restaurant door

We're Good to Go programme extended

The We're Good to Go programme has been extended for a few months to aid business recovery. Businesses that have signed up can now download a personalised...

Are you good to go?

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Join our free webinars

Join our free business recovery webinars to help you plan and get back on track when the time is right.

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Latest news

Personalised certificates now available on We're Good to Go for businesses

If your business has signed up for the We're Good to Go industry standard, download your personalised certificate.

Inbound tourism forecast for 2021 predicts first signs of slow recovery

Our 2021 forecast shows a gradual increase in the value of inbound tourism during January to March 2021 with a step-change heading into Easter and the spring, if national restrictions are eased.

COVID-19 - latest information and advice for industry

Latest relevant updates on the latest COVID-19 information from Government for industry

See the latest updates

Business Advice Hub

Operating during COVID-19

Find practical guidance to provide a COVID-Secure venue and protect your staff and customers during the COVID-19 pandemic.

Support for tourism and event businesses during COVID-19

The latest support measures for tourism and event businesses during COVID-19.

Make your business accessible

Use our free online tool to provide potential customers, including disabled people, with important accessibility information about your business.

Know your legal obligations

Ensure your business is compliant with the latest regulations with the help of the online Pink Book: Legislation for Tourist Accommodation.

Get quality assessed

Join our quality assessment schemes for accommodation and attractions and get a host of benefits.

Marketing and event opportunities

Join our stand at ITB Berlin Now, 9-12 March

Don't miss this exciting opportunity to meet and do business with global travel trade buyers. See our exhibitor package for benefits and sign up by 12 February.

Find out more

Be part of Escape The Everyday (at Home)

Get involved in our campaign to shine a spotlight on England's virtual tourism offers during the lockdown.

Find out more

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Register for our Business Recovery webinars

Join our second series of business recovery webinars to help you get back on track following the coronavirus pandemic.

Register

Our research

Hairy Fig shop, York, North Yorkshire, England. Interior view of window display with fresh pasties on plates and bunches of dried red chilies.

Visitors who take an English language course

Our research found that visitors who take an English language course before their UK trip stay longer and spend more per visit than the average visitor.

Download report

Domestic COVID-19 consumer sentiment

The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK and abroad.

See further results

A man walking down a picturesque village street in Rye, Sussex

Tourism forecast 2021

Take a look ahead with our inbound and domestic forecasts for 2021.

Domestic day visits in 2019

The Annual Great Britain Day Visits Survey 2019 results are now available.

See more results

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Domestic overnight trips in 2019

The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.

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Types of transport inbound visitors use during their stay in Britain

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Markets