| VisitBritain

Footballer player kicking a football at the quayside. Newcastle

New research shows the increasing importance of football to inbound tourism

Overseas visitors who went to a football match in the UK in 2019 spent £1.4 billion across the UK, up 84% since 2011.

National Lottery Days Out campaign goes live

We are proud to be a delivery partner for the National Lottery Days Out campaign to stimulate demand for domestic day trips across Britain.

Read our statement

Register for free for ExploreGB Virtual 2022

Virtually meet with over 350 international hand-picked buyers at our flagship leisure trade event, ExploreGB Virtual, taking place on 21-24 March 2022.

Apply now

Get ready for MeetGB Virtual 2022

Meet with international buyers at MeetGB Virtual on 15 & 17 February 2022. Free registration opens mid-October.

Find out more

Marketing and event opportunities

Aerial view of East London over the Royal Docks, and the ExCel conference and events venue by the River Thames

Join MeetEngland at IBTM World 2021

Reach the lucrative MICE sector with us at IBTM World (30 November-2 December). Take a look at what's on offer and express your interest by 19 October.

Express your interest by 19 October

Two hikers enjoying the view, Sron a Chlachan, Highlands, Scotland.

Co-exhibit with us at ITB Berlin 2022

Taking place on 9-13 March, ITB Berlin is the world's largest travel trade event, offering you a platform to engage with trade buyers, media and consumer audiences.

Explore the opportunity

New business recovery webinars

Sign up to hear the latest research on international consumer sentiment, with insights on inbound markets on 13 October.

Book your place

A woman looking at a large computer screen

Free training on how to reach overseas visitors

Sign up for free Taking England to the World training sessions on how to expand your business or destination to international markets and grow your sales. New dates available for 2021.

Sign up

Girl looking over Pednvounder, Cornwall, England.

Be part of our international recovery campaign and activity

Share your consumer and trade product news with us this autumn to potentially be featured in our activity.

Share your content with us

Latest news

a glass-domed events venue featuring stands and bunting

The Domestic Support Fund awards a total of £200,000 to help kick-start the UK business events industry

29 UK business events have been helped since June.

Read the press release

Rosie Jones and Big Zuu messing about in the Science Museum for Mission Accessible 2

Mission: Accessible 2 returns

Comedian Rosie Jones is back with a new series of Channel 4's Mission: Accessible, this time exploring accessible options in cities.

Watch the first episode

Destination Management Organisations review

The de Bois review of Destination Management Organisations in England, commissioned by DCMS has been published.

Read a summary of the recommendations

A microcopic coronavirus image with COVID-19 text across the top

COVID-19 - latest information and advice for industry

Latest relevant updates on the latest COVID-19 information from Government for industry

See the latest updates

Business Advice Hub

Operating during COVID-19

Find practical guidance to provide a COVID-Secure venue and protect your staff and customers during the COVID-19 pandemic.

Employ and manage staff

Find support and resources to help you practice good recruitment and employee management.

Make your business accessible

Use our free online tool to provide potential customers, including disabled people, with important accessibility information about your business.

Know your legal obligations

Ensure your business is compliant with the latest regulations with the help of the online Pink Book: Legislation for Tourist Accommodation.

Get quality assessed

Join our quality assessment schemes for accommodation and attractions and get a host of benefits.

Our research

Hairy Fig shop, York, North Yorkshire, England. Interior view of window display with fresh pasties on plates and bunches of dried red chilies.

Inbound COVID-19 sentiment tracker

Domestic COVID-19 consumer sentiment

The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK and abroad.

See further results

A man walking down a picturesque village street in Rye, Sussex

Tourism forecast 2021

Take a look ahead with our inbound and domestic forecasts for 2021.

Domestic day visits in 2019

The Annual Great Britain Day Visits Survey 2019 results are now available.

See more results

View of Westminster Bridge and Parliment

Domestic overnight trips in 2019

The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.

Read full report