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UK-wide campaign to boost domestic breaks ramps up as summer holidays get underway

New billboards and advertising launches this week to drive domestic day trips and overnight breaks as part of The Escape The Everyday campaign.

Find out how to get involved

Inbound COVID-19 sentiment tracker

See latest results from wave 2 of the research in 20 international markets looking at consumer sentiment towards travel during the pandemic.

Download the report

Latest news

UK businesses registered ‘We’re Good To Go’ get global ‘Safe Travels’ stamp

Businesses in the UK registered to the ‘We’re Good To Go’ industry standard scheme can now be automatically issued with the international ‘Safe Travels’ stamp from the WTTC.

COVID-19 - latest information and advice for industry

Latest relevant updates on the latest COVID-19 information from Government for industry

See the latest updates

Marketing and event opportunities

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Download the toolkit for Escape The Everyday

Get involved in Escape The Everyday, which highlights the quality UK destinations, visitor attractions and experiences to build back demand for domestic breaks as restrictions lift.

Encourage your visitors to be responsible around water

Join the Environment Agency's new campaign to help keep lakes, rivers and oceans clean. Share the toolkit of assets to help promote the #WaterWarriors message and simple rules for visitors to follow.

Download the toolkit

Girl looking over Pednvounder, Cornwall, England.

Be part of our international recovery campaign and activity for 2022 and beyond

Share your news and updates for possible inclusion in our 2022/23 international promotional activity to potential international visitors and travel trade, to attract visitors to our shores as soon as inbound restrictions begin to ease.

Find out how to share your content with us

Join TXGB to promote your products on the VisitBritain Shop

Sell your product to domestic and global customers on the VisitBritain Shop by joining Tourism Exchange GB.

Find out more

Business Advice Hub

Operating during COVID-19

Find practical guidance to provide a COVID-Secure venue and protect your staff and customers during the COVID-19 pandemic.

Support for tourism and event businesses during COVID-19

The latest support measures for tourism and event businesses during COVID-19.

Make your business accessible

Use our free online tool to provide potential customers, including disabled people, with important accessibility information about your business.

Know your legal obligations

Ensure your business is compliant with the latest regulations with the help of the online Pink Book: Legislation for Tourist Accommodation.

Get quality assessed

Join our quality assessment schemes for accommodation and attractions and get a host of benefits.

Our research

Hairy Fig shop, York, North Yorkshire, England. Interior view of window display with fresh pasties on plates and bunches of dried red chilies.

Inbound COVID-19 sentiment tracker

Domestic COVID-19 consumer sentiment

The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK and abroad.

See further results

A man walking down a picturesque village street in Rye, Sussex

Tourism forecast 2021

Take a look ahead with our inbound and domestic forecasts for 2021.

Domestic day visits in 2019

The Annual Great Britain Day Visits Survey 2019 results are now available.

See more results

View of Westminster Bridge and Parliment

Domestic overnight trips in 2019

The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.

Read full report