Building the value of inbound tourism to Britain

As the strategic body for inbound tourism and the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport, VisitBritain has a unique role in raising Britain’s profile worldwide, increasing the value of tourism exports and developing Britain’s visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas.

Latest insights for China

Monthly airline seat capacity from China to Britain has grown by 25% since 2011 thanks to new flights. Find out more on our market page.

View all markets

Inbound visitor arrivals by world region - 20 Nov 2015

Region September 2015 Last 3 months (Jul-Sep)
  Visits (000) % change
vs Sep 14
Visits (000) % change vs Jul-Sep 14
EU15 1,470 -2%  5,200 -2%
Other EU 380 32% 1,050 24%
Rest of Europe 200 3% 610 -5%
North America 390 -6% 1,380 11%
Rest of World 600 1% 2,090 5%

More figures available on our latest monthly data page.

Latest news

Latest opportunities

Supplier directory & itinerary builder

Register your business for free on our travel trade website. The supplier directory is used by international trade looking to source British product.

Promote your business with our consumer twitter

If you have a useful, quirky or interesting tweet about UK travel and tourism that you would like us to share on social media then simply @ mention @VisitBritain on Twitter and our team will try their best to retweet it for you

Britain's image overseas

UK retains position of 3rd as nation brand. Read 2015 report.


Working at VisitBritain

Find out more about developing your career at a truly global organisation - we have an extensive network that includes dedicated staff in 23 VisitBritain offices around the world.


Event Support Executive (VisitBritain)

We seek an Event Support Executive, based in Berlin, to assist with the coordination of our ITB Berlin activities.