Our mission

Our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations. 

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Hong Kong Market Profile

Discover the latest statistics and understand consumer trends in Hong Kong market profile

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Latest news

Latest opportunities

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Promote your Microgap opportunities

Get involved in our new domestic campaign, #MyMicrogap, encouraging young people to take short breaks in the UK.

Building your destination legacy

This workshop will help you to understand how to better approach associations and gain an understanding of the positive impact legacy programmes can create in your city and community.


Working for us

Find out more about developing your career at a truly global organisation, we operate from four regional hubs – Europe, the Americas, Asia, China and North East Asia – with an extensive network that includes dedicated staff in offices around the world.