| VisitBritain

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Get to know your international visitors

Our frequently updated market profiles help you understand your visitors better, including their booking behaviour, favourite activities and places to stay.

Access the reports

The waves which break of the beach at Porthtowan can often give surfers the opportunity of a tube, especially when the wind is offshore.

English Tourism Week 2022

Mark your diaries! The 10th English Tourism Week will take place on 18-27 March to celebrate the sector and its significant contributions to the UK economy.

Find out more

Marketing and event opportunities

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Free training on how to reach overseas visitors

Sign up for free Taking England to the World training sessions on how to expand your business or destination to international markets and grow your sales. New dates available for 2021.

Sign up

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Be part of our international recovery campaign and activity

Share your consumer and trade product news with us this autumn to potentially be featured in our activity.

Share your content with us

Latest news

A young woman explainer demonstrating a piece of equipment to a young girl with Down's Syndrome in a museum.

Disability and Access Ambassador appointed for tourism

Our Head of Business Support has been appointed by the Minister for Disabled People to drive accessibility improvements in the sector.

A message from our CEO

Sally Balcombe is to step down this spring.

Read the press release

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New fund launched for DMCs and Inbound Tour Operators

We have launched a £300,000 fund to help build back demand for Britain.

Visitor Attraction Accolades winners revealed

Congratulations to the winners of the 2020-21 Visitor Attraction Accolades!

See the winners

VisitBritain to showcase the very best of business events at ‘MeetGB Virtual’ 2022

Free registration now open for the online tradeshow, taking place in February 2022, which will showcase the very best of business events in the UK.

Read the press release

Business Advice Hub

Operating during COVID-19

Find practical guidance to provide a COVID-Secure venue and protect your staff and customers during the COVID-19 pandemic.

Employ and manage staff

Find support and resources to help you practice good recruitment and employee management.

Make your business accessible

Use our free online tool to provide potential customers, including disabled people, with important accessibility information about your business.

Know your legal obligations

Ensure your business is compliant with the latest regulations with the help of the online Pink Book: Legislation for Tourist Accommodation.

Get quality assessed

Join our quality assessment schemes for accommodation and attractions and get a host of benefits.

Our research

Hairy Fig shop, York, North Yorkshire, England. Interior view of window display with fresh pasties on plates and bunches of dried red chilies.

Inbound COVID-19 sentiment tracker

Domestic COVID-19 consumer sentiment

The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK and abroad.

See further results

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Tourism forecast 2021

Take a look ahead with our inbound and domestic forecasts for 2021.

Domestic day visits in 2019

The Annual Great Britain Day Visits Survey 2019 results are now available.

See more results

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Domestic overnight trips in 2019

The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.

Read full report