Building the value of inbound tourism to Britain

As the strategic body for inbound tourism and the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport, VisitBritain has a unique role in raising Britain’s profile worldwide, increasing the value of tourism exports and developing Britain’s visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas.

Latest insights for China

Monthly airline seat capacity from China to Britain has grown by 25% since 2011 thanks to new flights. Find out more on our market page.

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Latest inbound visitor arrivals by world region

By world region June 2015 Last 3 months (Apr-June)
  Visits (000) % change
vs June 14
Visits (000) % change vs Apr-June 14
EU15 1,800 0%  5,850 7% ↑
Other EU 280 2% ↑ 1,040 20% ↑
Rest of Europe 180 -22% ↓ 580 -15% ↓
North America 470 15% ↑ 1,150 4% ↑
Rest of the world 510 -7% ↓ 1,320 -2% ↓

View latest inbound visitor data

Latest news

Latest opportunities

GREAT China Welcome Charter

Is your business ‘China-ready’? We can help Chinese visitors find your business more easily.

Le Figaro Group – advertising opportunity

Keen to promote your business/product through France’s most influential media brand? Reach over 10 million readers through advertising within Figaroscope’s Britain branded supplement and Le Figaro’s dedicated 'Britain' webpages.


Working at VisitBritain

Find out more about developing your career at a truly global organisation - we have an extensive network that includes dedicated staff in 23 VisitBritain offices around the world.


Marketing Manager - Tourism Growth Funds (North America)

We're looking for someone with a solid marketing background and proven experience working with North American contacts

Digital Executive (French Speaker - VisitBritain)

Fixed term role, responsible for increasing visibility and engagement online in the French market.