• Two girls running through a garden

    Round two of the Discover England Fund is open for bids

    Round two of the Discover England Fund in Years 2-3 (2017-19) aims to develop world-class bookable English tourism products, targeted at the right customers, at the right time and through the right channels.

    Find out more
  • Two women holding a meeting at ExploreGB 2016 in Liverpool

    ExploreGB 2017 now open for registration

    Our annual event taking place on 2-3 March 2017 in Brighton, provides you with an invaluable opportunity to meet and do business with up to 350 hosted international buyers from over 40 countries.

    Find out more
  • #OMGB Britain Home of Amazing Moments China artwork

    #OMGB - Home of Amazing Moments launched in China

    Building on the success of the initial campaign in the Americas and Europe, we have launched #OMGB Britain, Home of Amazing Moments in Australia and China, marking the beginning of phase two of the campaign.

    Find out more

Latest inbound visits by journey purpose

July 2016

with % change versus 2015

More figures available on our latest monthly data page >

Latest England domestic overnight trips by journey purpose

Jan-May 2016

with % change versus 2015

More figures available on our latest monthly data page >

Our mission

Our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations. 

Find out more about us >

Discover which markets to target

Use our interactive market selector tool to help identify which markets you might consider targeting in your international marketing.

Use the tool >

View all markets >

Latest news

July highest month ever for inbound tourism to UK

23 Sep 2016
Figures released show that July was the highest month ever for inbound tourism to the UK with 3.8 million visits, up 2% on July last year.
Inverness at twilight

World’s top travel bloggers arriving in Inverness for Social Travel Summit

15 Sep 2016
The global social media spotlight will be on Inverness next week when nearly 50 of the world’s top travel bloggers arrive for a social media conferenc

Bear Grylls shares his top 10 #OMGB amazing moments from across Britain

8 Sep 2016
Bear Grylls, the British adventurer, has lent his support to VisitBritain’s ‘Home of Amazing Moments’ campaign to promote the incredible experiences t

Latest opportunities

Painting of King Arthur's Round Table at Winchester Great Hall

Celebrate Britain’s Myths and Legends

Send us your products or itineraries themed around King Arthur or British myths and legends, for a chance to be promoted in 2017.
ExploreGB logo

ExploreGB 2017

Looking to boost your trade business from key inbound tourism markets across the world? Sign up to ExploreGB to meet with 300 international buyers under one roof.

Britain's image overseas

The Anholt GfK Nations Brand Index ranks 20 nations each year. In 2015 the UK retained 3rd place as a nation brand, behind the USA and Germany.

Read 2015 report >

Careers

Working for us

Find out more about developing your career at a truly global organisation, we operate from four regional hubs – Europe, the Americas, Asia, China and North East Asia – with an extensive network that includes dedicated staff in offices around the world.

    • England Evaluations Executive

      Exciting opportunity to join VisitEngland's Analytics and Evaluation team to measure the impact and effectiveness of our activities and programmes. Apply by 7 October.

    • Digital Analyst

      We are looking for a digital analyst to join our Analytics team, you will be responsible for providing analytics and insight for a number of our websites.

Register your interest in working for us

If we don't have a vacancy that is suitable for your skills then send us your CV and we will contact you if we have a vacancy you may be interested in.

Please only use this application form if you are sending us a speculative CV. If you want to apply for a specific job advertised on this site use the application form associated with that vacancy.

Submit your CV