• Campaign launches to inspire young people to take a holiday at home

    Campaign launches to inspire young people to take a holiday at home

    Find out more

  • Launch of our new MICE event - MeetGB

    Register your interest for our new event for the MICE market, MeetGB, taking place 19-20 April in London.

    Find out more
  • Family being welcomed in Licoln

    New report: the visitor experience in Britain

    This research reveals that, overall, visitors to the UK in 2016 felt a high level of welcome during their visit, with 88% saying they felt extremely or very welcome.

    Find out more

Latest inbound visits by journey purpose

June 2017

with % change versus 2016

More figures available on our latest monthly data page >

Latest England domestic overnight trips by journey purpose

Jan-May 2017

with % change versus 2016

More figures available on our latest monthly data page >

Our mission

Our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations. 

Find out more about us >

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New: USA Market Profile 

Gain in-depth insight into the American market and learn how to target the travel trade.

Download the report >

Latest news

Savile Row, London

VisitBritain launches spy-inspired tourism campaign in advance of Kingsman: The Golden Circle

13 Sep 2017
VisitBritain launch spy-inspired tourism campaign ahead of Kingsman: The Golden Circle

Campaign launches to inspire young people to take a holiday at home

7 Sep 2017
New tourism campaign to inspire young people to travel in the UK

VisitBritain/VisitEngland announces Kerrin MacPhie as new head of Business Events

31 Aug 2017
VisitBritain/VisitEngland today announces the appointment of Kerrin MacPhie as Head of Business Events.

Latest opportunities

The VisitBritain Stand at ITB Berlin 2016

ITB Berlin 2018

Exhibit with us at the world's leading travel trade exhibition. Join 10,000 exhibitors from all over the world to meet and do business with top travel buyers.

MeetGB

Our new MICE event taking place in London 19-20 April 2018, where you can meet and do business with 100+ hand-picked MICE buyers from North America and Europe.

You might be interested in....

Our latest global partnership campaigns

Annual Review 2015/16

Get involved in England's Year of Literary Heroes 2017

How to get involved in our #OMGB campaign

Pink Book of legislation

Tourism Superstar 2017

Careers

Working for us

Find out more about developing your career at a truly global organisation, we operate from four regional hubs – Europe, the Americas, Asia, China and North East Asia – with an extensive network that includes dedicated staff in offices around the world.

    • Communications & Events Executive

      We have an exciting opportunity for an enthusiastic exec to join our corporate communications & events team in London. You will have in-depth knowledge of eCRM, websites and e-communications, as well as event management. Apply by 22 Sept.

    • Campaign Marketing Executive

      We are seeking an experienced Campaign Marketing Executive to support the delivery of global GREAT campaigns and commercial partner activity. Apply by 21 September.

Register your interest in working for us

If we don't have a vacancy that is suitable for your skills then send us your CV and we will contact you if we have a vacancy you may be interested in.

Please only use this application form if you are sending us a speculative CV. If you want to apply for a specific job advertised on this site use the application form associated with that vacancy.

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