Building the value of inbound tourism to Britain

As the strategic body for inbound tourism & the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport, VisitBritain has a unique role in raising Britain’s profile worldwide, increasing the value of tourism exports & developing Britain’s visitor economy. 

Find out more about us.

Spotlight on Sweden

Three-in-four holiday visitors are making a repeat trip to Britain. Find out more about this valuable inbound tourism market.

View all markets.

Inbound visitor arrivals by world region - 29 Jan 2016

Region November 2015 Last 3 months (Sep-Nov)
  Visits (000) % change
vs Nov 14
Visits (000) % change vs Sep-Nov 14
EU15 1,530 -4%  4,940 4%
Other EU 320 -3% 1,120 13%
Rest of Europe 190 -18% 600 -6%
North America 220 15% 940 1%
Rest of World 320 16% 1,440 11%

More figures available on our latest monthly data page.

Latest news

Latest opportunities

Australia Sales Mission 2016

Looking to showcase your product to key Australian travel trade? Join us on our three-city Australian roadshow taking place in Sydney, Brisbane and Melbourne.

ILTM Asia 2016

Looking to target high-end luxury buyers from across Asia, Australasia and the Middle East? Join us at the International Luxury Travel Market in Shanghai.

Britain's image overseas

UK retains position of 3rd as nation brand. Read 2015 report.


Working at VisitBritain

Find out more about developing your career at a truly global organisation - we have an extensive network that includes dedicated staff in 23 VisitBritain offices around the world.


Insights Consultant (VisitBritain)

Based on a 6 month fixed term contract, this role manages, analyses and communicates findings from quantitative and qualitative research projects.