Building the value of inbound tourism to Britain

As the strategic body for inbound tourism and the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport, VisitBritain has a unique role in raising Britain’s profile worldwide, increasing the value of tourism exports and developing Britain’s visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas.

Latest insights for France

Latest results from our research alongside on-territory insights for one of Britain’s most important inbound markets.

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Latest inbound visitor arrivals by world region

  May 2015

3 months (Mar-May)


Visits (000) 

% Change

Visits (000) %change vs Mar-May 14


2,010 9%  ↑ 5,520 10% ↑
Other EU
450 42% ↑ 1,060 16%  ↑
Rest of Europe
200 -16% ↓ 560 -12% ↓
North America
430 8% ↑ 900 -2% ↓
Rest of world
470 -1% ↓ 1,080 -1% ↓

View latest inbound visitor data


Latest news

Latest opportunities

Visitor Oyster card – Added Value Scheme

Shopping, entertainment or food/drink businesses can join the free scheme & submit an offer available to every visitor with a Visitor Oyster card.

ITB Berlin

The world's largest and most important tourism trade fair with around 10,000 exhibitors in 2015, representing every sector of the tourism industry.


Working at VisitBritain

Find out more about developing your career at a truly global organisation - we have an extensive network that includes dedicated staff in 23 VisitBritain offices around the world.


Travel Trade Executive

Assist the Travel Trade Manager in the development and global deployment of VisitBritain's trade facing platforms including the BritAgent training programme and Travel Trade website.

International Media Officer (VisitBritain)

The role involves working with international media and influencers from key travel & lifestyle outlets who are visiting Britain to discover all it has to offer.