New research shows the increasing importance of football to inbound tourism
Overseas visitors who went to a football match in the UK in 2019 spent £1.4 billion across the UK, up 84% since 2011.
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New business recovery webinars
Sign up to hear the latest research on international consumer sentiment, with insights on inbound markets on 13 October.
Free training on how to reach overseas visitors
Sign up for free Taking England to the World training sessions on how to expand your business or destination to international markets and grow your sales. New dates available for 2021.
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Nominate your Tourism Superstar 2022 - Teams also welcome!
We have opened nominations to find our Tourism Superstar of 2022, whether individual or small team.
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Visitor Attraction Accolades winners revealed
Congratulations to the winners of the 2020-21 Visitor Attraction Accolades!
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VisitBritain to showcase the very best of business events at ‘MeetGB Virtual’ 2022
Free registration now open for the online tradeshow, taking place in February 2022, which will showcase the very best of business events in the UK.
VisitBritain research highlights football’s importance in boosting inbound tourism
Our Football Tourism in the UK report shows a significant increase in visits and spend by overseas visitors who visited a live match on their UK trip,
Operating during COVID-19
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Find support and resources to help you practice good recruitment and employee management.
Make your business accessible
Use our free online tool to provide potential customers, including disabled people, with important accessibility information about your business.
Know your legal obligations
Ensure your business is compliant with the latest regulations with the help of the online Pink Book: Legislation for Tourist Accommodation.
Get quality assessed
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Inbound COVID-19 sentiment tracker
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Domestic COVID-19 consumer sentiment
The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK and abroad.
Tourism forecast 2021
Take a look ahead with our inbound and domestic forecasts for 2021.
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Domestic day visits in 2019
The Annual Great Britain Day Visits Survey 2019 results are now available.
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Domestic overnight trips in 2019
The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.
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