Our mission

Our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations. 

Find out more about us >

Spotlight on Sweden

In 2015 the Swedish market was worth £510 million to the UK economy.

Find out more about this valuable inbound tourism market >

View all markets >

Latest news

Latest opportunities

Imex America logo

IMEX America 2016

Want to build your MICE business on an international scale? Meet with 3,000 quality buyers from 54 countries worldwide.
Destination Britain India 2017

Destination Britain India 2017

Looking to showcase your product to key Indian travel trade? Join us on our fully hosted Indian sales mission in Pune, India.

Britain's image Overseas

The Anholt GfK Nations Brand Index ranks 20 nations each year. In 2015 the UK retained 3rd place as a nation brand, behind the USA and Germany.

Read 2015 report >


Working for us

Find out more about developing your career at a truly global organisation, we operate from four regional hubs – Europe, the Americas, Asia, China and North East Asia – with an extensive network that includes dedicated staff in offices around the world.