• £951 million additional visitor spend generated as a result of our activities. For every £1 invested in us, a visitor spends £23 in the UK

    VisitBritain/VisitEngland reports on year of tourism growth

    Visitors spent £951 million in Britain in 2018/19 as a result of our activity. See our latest results in our 2018/19 Annual Review.

    Find out more
  • Ariel view of the Royal Crescent in Bath showing a semi-circle of Georgian houses with a green field behind.

    New workshop dates available for Taking England to the World

    We are pleased to continue our programme to help English businesses and destinations to learn how to reach international visitors. See the latest dates and book now. More dates coming soon.

    Find out more
  • Overseas visits to the UK from 2010- 2020 (figures in millions): 2010:29.8; 2011:30.8; 2012:31.1; 2013:32.7; 2014:34.4; 2015: 36.1; 2016:37.6; 2017: 39.2; 2018: 37.9; 2019 forecast: 38.5; 2020 forecast: 39.7

    VisitBritain forecasts record year for inbound tourism in 2020

    Forecasts from VisitBritain, the national tourism agency, indicate that 2020 is set to be a record year for inbound tourism to the UK.

    Find out more

Latest inbound visits by journey purpose

September 2019

with % change versus 2018

View our latest monthly data page for more inbound insights >

Latest England domestic overnight trips by journey purpose

January-September 2019

with % change versus 2018

View our latest monthly data page for more domestic insights >

£951 additional visitor spend generated as a result of our activities in 18/19

About us

The national tourism agency: growing tourism to Britain for the benefit of the nations and regions

Find out more about us >

Canada map surrounded by travel icons

Canada Market Profile

Download this essential guide, updated for 2020, to help you attract and welcome Canadian visitors to the UK. Packed with insights, perceptions and consumer trends.

Download the report >

Latest news

Graphic showing annual review results - £951m in additional visitor spend generated as a result of our activities in 2018-19

VisitBritain/VisitEngland reports on year of tourism growth

21 Jan 2020
Visitors spent £951 million in Britain in the last financial year as a result of activity by national tourism agency VisitBritain/VisitEngland latest
Department for Digital, Culture, Media and Sport logo

New Board Members Appointed to BTA and VisitEngland Advisory Boards

20 Jan 2020
Aerial view of Oxford University with Unlock Knowledge creative for Events are GREAT

New Events Are GREAT creative promotes UK as top destination for business events

8 Jan 2020
VisitBritain has refreshed its Events Are GREAT creative to highlight to global meeting and incentive planners why the UK is a leading destination for

Latest opportunities

man stood looking out over rainbow over vast water in cumbria

'Taking England to the World': Free training to help your business become international-ready

Sign up for free one-day training from VisitEngland on how to take your business overseas.
UK and Irish suppliers sat at tables having business meetings with international buyers at ExploreGB 2019

ExploreGB and Northern Ireland 2020

Do you want to boost your trade business from key inbound tourism markets? Sign up to ExploreGB and Northern Ireland 2020 and you’ll have the opportunity to meet with up over 250 international buyers all under one roof.

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Our performance: Read our 2018/19 Annual Review >

Browse our domestic England data >

View our interactive charts for inbound Britain data >

Careers

VisitBritain VisitEngland team

Working for us

Do you want to join a committed, enthusiastic and talented team? By working for us, you can help develop world class tourism product and inspire the world to explore Britain.

Find out more about developing your career at a truly global organisation. 

    • Digital and Content Manager- China & NE Asia

      Digital and Content Manager- China & NE Asia, required to lead on social, digital and content, both planning and delivery, based in Shanghai. Apply by 28 Feb.

    • Marketing Executive

      Marketing Executive - China & NE Asia based in Shanghai needed to develop and execute on campaigns and partnership activities, both planning and delivery