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Escape The Everyday... responsibly

As visitors return in Step 2 of the England roadmap, use our assets to encourage them to Escape The Everyday... responsibly.
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Pink Book: Legislation for tourist accommodation and attractions

The newly updated Pink Book now includes information for attractions as well as accommodation. Grab a copy to learn your legal obligations.
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New business recovery case studies launched

Get inspired by our 10 business recovery interviews showcasing resilience and innovation. Watch the first case study with North Hayne Farm Cottages in Devon.
Watch the film and find out more
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Save the date for English Tourism Week 2021

This year, English Tourism Week will take place on 22-31 May. Find out more about our annual campaign to highlight the importance of English tourism.
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Watch our free webinars

Missed one of our free business recovery webinars? Watch them online for the latest on coach travel, bookability, insights and more, to help you plan and get...
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Latest news

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Download assets for Escape The Everyday... responsibly

Prepare to welcome back visitors with our new assets to encourage visitors to Escape The Everyday... responsibly.
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New toolkit for Escape The Everyday

Download our new toolkit to join in the Escape The Everyday campaign in line with Step 3 of the UK Government roadmap.
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New edition of the Pink Book launched

The 11th edition of our Pink Book now includes regulatory and legislation information for attractions as well as accommodation providers. Order your copy.
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UK businesses registered ‘We’re Good To Go’ get global ‘Safe Travels’ stamp

Businesses in the UK registered to the ‘We’re Good To Go’ industry standard scheme can now be automatically issued with the international ‘Safe Travels’ stamp from the WTTC.
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COVID-19 - latest information and advice for industry

Latest relevant updates on the latest COVID-19 information from Government for industry
See the latest updates

Business Advice Hub

https://www.visitbritain.org/business-advice/get-ready-reopen

Operating during COVID-19

Find practical guidance to provide a COVID-Secure venue and protect your staff and customers during the COVID-19 pandemic.
https://www.visitbritain.org/business-advice/support-tourism-and-event-businesses-during-covid-19

Support for tourism and event businesses during COVID-19

The latest support measures for tourism and event businesses during COVID-19.
https://www.visitbritain.org/business-advice/make-your-business-accessible

Make your business accessible

Use our free online tool to provide potential customers, including disabled people, with important accessibility information about your business.
https://www.visitbritain.org/business-advice/know-your-legal-obligations

Know your legal obligations

Ensure your business is compliant with the latest regulations with the help of the online Pink Book: Legislation for Tourist Accommodation.
https://www.visitbritain.org/business-advice/get-quality-assessed

Get quality assessed

Join our quality assessment schemes for accommodation and attractions and get a host of benefits.

Marketing and event opportunities

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Sign up to Tourism Exchange GB

Learn more about the platform that helps English businesses grow their reach and access new markets and customers.
Find out more
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Be part of Escape The Everyday (at Home)

Get involved in our campaign to shine a spotlight on England's virtual tourism offers during the lockdown.
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Register for our Business Recovery webinars

Join our second series of business recovery webinars to help you get back on track following the coronavirus pandemic.
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Our research

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Visitors who take an English language course

Our research found that visitors who take an English language course before their UK trip stay longer and spend more per visit than the average visitor.
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Domestic COVID-19 consumer sentiment

The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK and abroad.
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Tourism forecast 2021

Take a look ahead with our inbound and domestic forecasts for 2021.
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Domestic day visits in 2019

The Annual Great Britain Day Visits Survey 2019 results are now available.
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Domestic overnight trips in 2019

The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.
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Types of transport inbound visitors use during their stay in Britain

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