Building the value of inbound tourism to Britain

As the strategic body for inbound tourism and the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport, VisitBritain has a unique role in raising Britain’s profile worldwide, increasing the value of tourism exports and developing Britain’s visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas.

Latest insights for China

Monthly airline seat capacity from China to Britain has grown by 25% since 2011 thanks to new flights. Find out more on our market page.

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Latest inbound visitor arrivals by world region

By world region July 2015 Last 3 months (May-July)
  Visits (000) % change
vs July 14
Visits (000) % change vs May-July 14
EU15 1,820 -1%  5,630 3%
Other EU 330 18% 1,060 22%
Rest of Europe 220 -2% 600 -13%
North America 550 29% 1,450 18%
Rest of the World 730 5% 1,710 0%

View latest inbound visitor data

Latest news

Latest opportunities

Supplier directory & itinerary builder

Register your business for free on our travel trade website. The supplier directory is used by international trade looking to source British product.

Meet the French Trade

The French travel trade play a big role in destination choice. Join us in Paris to connect with key operators at our workshop in January.


Working at VisitBritain

Find out more about developing your career at a truly global organisation - we have an extensive network that includes dedicated staff in 23 VisitBritain offices around the world.


Campaign Marketing Executive (VisitBritain)

Fixed term contract working on the delivery of global GREAT campaigns and working with commercial partners.

Senior Communications Executive (VisitBritain)

Are you an exceptional communicator with a track record in a digital environment, social media and event management? Apply before 12 October.