• Twilight view of the Tower of London from across the Thames River with a pink sky

    Their Royal Highnesses The Prince of Wales and The Duchess of Cornwall join us this week to mark the British Tourist Authority’s (BTA) 50th anniversary.

    Find out more
  • Collage of EU Exit Reassurance campaign assets in various EU languages

    EU Exit Reassurance assets available for industry

    Download our new mulit-language campaign assets, including videos and infographics, to help you reassure your customers that nothing will change in 2020 following Britain's exit from the EU.

    Find out more
  • Crop of map showing Peppa Pig and family in a car by a lake

    Peppa Pig joins VisitEngland to inspire families with young children to holiday at home

    The new domestic campaign promotes family-friendly experiences that are based on the adventures Peppa has on the show.

    Find out more

Latest inbound visits by journey purpose

September 2019

with % change versus 2018

View our latest monthly data page for more inbound insights >

Latest England domestic overnight trips by journey purpose

January-September 2019

with % change versus 2018

View our latest monthly data page for more domestic insights >

£951 additional visitor spend generated as a result of our activities in 18/19

About us

The national tourism agency: growing tourism to Britain for the benefit of the nations and regions

Find out more about us >

Japan map surrounded by travel icons

Japan Market Profile

Download this essential guide to help you attract and welcome Japanese visitors to the UK. Packed with insights, perceptions and consumer trends.

Download the report >

Latest news

Off to Work event photography awards logo

VisitBritain invites nominations for the Best of British category at the Off To Work Event Photography Awards 2020

18 Feb 2020
VisitBritain is sponsoring the new Best of British category at the Off To Work Event Photography Awards 2020.
Nigel Huddleston MP

Nigel Huddleston MP appointed as new Parliamentary Under Secretary of State for Sport, Tourism and Heritage

15 Feb 2020
The Department for Digital, Culture, Media and Sport (DCMS) has announced Nigel Huddleston MP as the new Minister for Tourism, replacing Helen Whately
Rt Hon Oliver Dowden CBE MP

Rt Hon Oliver Dowden CBE MP is the new Secretary of State for DCMS

14 Feb 2020
Prime Minister Boris Johnson has appointed Rt Hon Oliver Dowden CBE MP as the new Secretary of State for Department for Culture, Media and Sport.

Latest opportunities

man stood looking out over rainbow over vast water in cumbria

'Taking England to the World': Free training to help your business become international-ready

Sign up for free one-day training from VisitEngland on how to take your business overseas.
UK and Irish suppliers sat at tables having business meetings with international buyers at ExploreGB 2019

ExploreGB and Northern Ireland 2020

Do you want to boost your trade business from key inbound tourism markets? Sign up to ExploreGB and Northern Ireland 2020 and you’ll have the opportunity to meet with up over 250 international buyers all under one roof.

Popular pages

Stay up-to-date with the latest market insights: sign up for our fortnightly newsletter >  

Our performance: Read our 2018/19 Annual Review >

Browse our domestic England data >

View our interactive charts for inbound Britain data >

Careers

VisitBritain VisitEngland team

Working for us

Do you want to join a committed, enthusiastic and talented team? By working for us, you can help develop world class tourism product and inspire the world to explore Britain.

Find out more about developing your career at a truly global organisation. 

    • Digital and Content Manager- China & NE Asia

      Digital and Content Manager- China & NE Asia, required to lead on social, digital and content, both planning and delivery, based in Shanghai. Apply by 28 Feb.

    • Marketing Executive

      Marketing Executive - China & NE Asia based in Shanghai needed to develop and execute on campaigns and partnership activities, both planning and delivery

    • Legal Counsel

      Legal Counsel required to provide legal advice, support and guidance on law and other legal matters that impacts the organisation in the UK and globally. Apply by 19 Feb.