• Lady in door way of a tourism business smiling. We're Good To Go industry standard certificate in the doorway

    Apply now for the 'We're Good to Go' Industry Standard

    You can now apply for a free UK-wide industry standard and consumer mark to reassure your customers that your business adheres to Government and public health guidance.

    Find out more
  • hands typing on a laptop

    Book now for our new Business Recovery webinars

    The free webinar series aims to help businesses get back on track post-lockdown and is packed with insights, skills and more.

    Find out more
  • A woman in yellow with arms raised in a v in front of mountains

    Get involved in our new consumer campaign, Know Before You Go

    Help restore consumer confidence in domestic bookings by joining our new campaign to empower visitors to research before they book. Download the assets and take part.

    Find out more

Latest inbound visits by journey purpose

Q4 2019 vs Q4 2018

with % change versus 2018

View our latest quarterly data page for more inbound insights >

Latest England domestic overnight trips by journey purpose

January-December 2019

with % change versus 2018

View our latest monthly data page for more domestic insights >

£951 additional visitor spend generated as a result of our activities in 18/19

About us

The national tourism agency: growing tourism to Britain for the benefit of the nations and regions

Find out more about us >

Examples of enewsletters

Sign up to our industry newsletter

Keep up our latest news including COVID-19 updates by signing up to our fortnightly enewsletter and ad-hoc special bulletins. 

Sign up>

Latest news

VisitEngland launches business recovery webinars

1 Jul 2020
VisitEngland has held the first in a series of tourism industry business recovery webinars.

VisitEngland partners with national tourist organisations to launch industry standard for UK tourism

25 Jun 2020
VisitEngland in partnership with the national tourist organisations of Northern Ireland, Scotland and Wales has today launched a UK-wide industry stan
A red squirrel sitting on a sign saying "red squirrel viewpoint" in Yorkshire

Information for businesses on getting ready to reopen

15 Jun 2020
Visit the new page on the Business Advice Hub for businesses affected by COVID-19 that are getting ready to reopen.

Latest opportunities

Girl and dog walking on a hill in cumbria overlooking a lake

Inspire them to dream

We are refocusing our international marketing activity in the light of COVID-19. If you are a destination or a business in the tourism sector, find out how you can get involved and share your stories with us.
Girl wearing a yellow jacket sitting on a rock overlooking the plains below

Know Before You Go: Get involved in our new consumer campaign

Download our industry toolkit and be part of our national Know Before You Go campaign to empower consumers to inform themselves before booking a trip

Popular pages

Stay up-to-date with the latest market insights: sign up for our fortnightly newsletter >  

Our performance: Read our 2018/19 Annual Review >

Browse our domestic England data >

View our interactive charts for inbound Britain data >

Careers

VisitBritain VisitEngland team

Working for us

Do you want to join a committed, enthusiastic and talented team? By working for us, you can help develop world class tourism product and inspire the world to explore Britain.

Find out more about developing your career at a truly global organisation. 

Communications and Event Executive

The post holder will be responsible to support the delivery of a coordinated and integrated internal and external communications strategy through a range of communications tools and processes.

Financial Planning and Analysis Manager

As the lead for the FP&A function you will have responsibility for all aspects of the BTA’s forecasting and budgeting processes.The BTA currently undertakes quarterly review/re-forecasts, budgets and annual plans.