| VisitBritain

The waves which break of the beach at Porthtowan can often give surfers the opportunity of a tube, especially when the wind is offshore.

English Tourism Week 2022

Mark your diaries! The 10th English Tourism Week will take place on 18-27 March to celebrate the sector and its significant contributions to the UK economy.

Find out more

Register for MeetGB Virtual 2022

Meet with international buyers at MeetGB Virtual on 15 & 17 February 2022. Register for free now.

Find out more

Footballer player kicking a football at the quayside. Newcastle

New research shows the increasing importance of football to inbound tourism

Overseas visitors who went to a football match in the UK in 2019 spent £1.4 billion across the UK, up 84% since 2011.

National Lottery Days Out campaign goes live

We are proud to be a delivery partner for the National Lottery Days Out campaign to stimulate demand for domestic day trips across Britain.

Read our statement

Marketing and event opportunities

New business recovery webinars

Sign up to hear the latest research on international consumer sentiment, with insights on inbound markets on 13 October.

Book your place

A woman looking at a large computer screen

Free training on how to reach overseas visitors

Sign up for free Taking England to the World training sessions on how to expand your business or destination to international markets and grow your sales. New dates available for 2021.

Sign up

Girl looking over Pednvounder, Cornwall, England.

Be part of our international recovery campaign and activity

Share your consumer and trade product news with us this autumn to potentially be featured in our activity.

Share your content with us

Latest news

Nominate your Tourism Superstar 2022 - Teams also welcome!

We have opened nominations to find our Tourism Superstar of 2022, whether individual or small team.

Find out how to nominate.

Ribbons showing VisitEngland Accolade 2020-21 categories - Quality Food and Drink; Hidden Gem; Gold; Best Told Story; Welcome.

Visitor Attraction Accolades winners revealed

Congratulations to the winners of the 2020-21 Visitor Attraction Accolades!

See the winners

VisitBritain to showcase the very best of business events at ‘MeetGB Virtual’ 2022

Free registration now open for the online tradeshow, taking place in February 2022, which will showcase the very best of business events in the UK.

Read the press release

Infographic of a football match showing increase in visits and spend by overseas football fans from 2011 to 2019

VisitBritain research highlights football’s importance in boosting inbound tourism

Our Football Tourism in the UK report shows a significant increase in visits and spend by overseas visitors who visited a live match on their UK trip,

Destination Management Organisations review

The de Bois review of Destination Management Organisations in England, commissioned by DCMS has been published.

Read a summary of the recommendations

Business Advice Hub

Operating during COVID-19

Find practical guidance to provide a COVID-Secure venue and protect your staff and customers during the COVID-19 pandemic.

Employ and manage staff

Find support and resources to help you practice good recruitment and employee management.

Make your business accessible

Use our free online tool to provide potential customers, including disabled people, with important accessibility information about your business.

Know your legal obligations

Ensure your business is compliant with the latest regulations with the help of the online Pink Book: Legislation for Tourist Accommodation.

Get quality assessed

Join our quality assessment schemes for accommodation and attractions and get a host of benefits.

Our research

Hairy Fig shop, York, North Yorkshire, England. Interior view of window display with fresh pasties on plates and bunches of dried red chilies.

Inbound COVID-19 sentiment tracker

Domestic COVID-19 consumer sentiment

The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK and abroad.

See further results

A man walking down a picturesque village street in Rye, Sussex

Tourism forecast 2021

Take a look ahead with our inbound and domestic forecasts for 2021.

Domestic day visits in 2019

The Annual Great Britain Day Visits Survey 2019 results are now available.

See more results

View of Westminster Bridge and Parliment

Domestic overnight trips in 2019

The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.

Read full report