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Order the new edition of the Pink Book
The 12th edition of the Pink Book: Legislation for tourist accommodation and attractions is now published.
Read about the campaign
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New campaign for US market sees British people answering most-searched questions
British Airways and VisitBritain have launched a new campaign together.
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Be part of our international recovery campaign and activity
Share your consumer and trade product news for 2023 and beyond.
Our research
See the data
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Motivations, Influences, Decisions and Sustainability
Understanding the current and future landscape of international tourism as we recover from COVID-19. Gain insights into inbound travellers through our large-scale exploratory research project.
Read full report
Domestic overnight trips in 2021
The statistics from 2021 onwards are based on a new combined online survey. The report highlights that there were 43 million overnight domestic trips to England from April to December 2021.
See more results
Domestic day visits in 2021
The Annual Great Britain Day Visits Survey 2021 results are now available.
See further results
Domestic Sentiment Tracker
The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK and abroad.
https://www.visitbritain.org/business-advice/visitengland-awards-excellence
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VisitEngland Awards
Find out more about the VisitEngland Awards for Excellence 2023.
https://www.visitbritain.org/business-advice/employ-and-manage-staff
Employ and manage staff
Find support and resources to help you practice good recruitment and employee management.
https://www.visitbritain.org/business-advice/make-your-business-accessible
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Make your business accessible
Use our free online tool to provide potential customers, including disabled people, with important accessibility information about your business.
https://www.visitbritain.org/business-advice/know-your-legal-obligations
Know your legal obligations
Ensure your business is compliant with the latest regulations with the help of the online Pink Book: legislation for tourist accommodation and attractions.
https://www.visitbritain.org/business-advice/get-quality-assessed
Get quality assessed
Join our quality assessment schemes for accommodation and attractions and get a host of benefits.