We are proud to be the premier partner at WTM London in 2025, a major trade event in the tourism industry calendar.
Taking place from Tuesday 4 November to Thursday 6 November, WTM London brings together tourism suppliers and global buyers to do business. VisitBritain will be attending alongside the wider industry to show the fantastic products and experiences on offer across our nations and regions and get British tourism product sold across international markets. Hearing from global travel buyers on the motivations driving outbound travel also supports our industry to develop the right products to meet those expectations and trends.
With representatives from 180 countries expected, WTM London is a powerful showcase of tourism’s role in building cultural understanding and people-to-people connections. It is also a spectacular celebration of the global travel industry – an industry that transports people to new places, experiences and adventures, creating friendships and memories of a lifetime.
More than 45,000 travel professionals are coming together this year at WTM London. Business visitors are hugely important to the UK economy, spending a third more, on average, than other visitors with that spending supporting our hotels, restaurants, high streets and the wider visitor economy.
VisitBritain CEO Patricia Yates said:
“WTM London is a flagship global travel trade event in the industry’s calendar, a catalyst for new business for more than four decades, and we are delighted to be this year’s premium partner as we gear up to welcome top travel buyers from around the world. We look forward to working with WTM to showcase our outstanding tourism offer, our hospitality and warm welcome and the UK’s ability to host events of the highest calibre.
“With international visitors already forecast to spend more than £34 billion in the UK this year, this major event also shines a timely spotlight on tourism’s economic importance and its huge potential to generate economic growth for local economies across the nations and regions.”
During WTM London we will be showcasing our global ‘Starring GREAT Britain’ screen tourism campaign. Tourism and the creative industries are growth industries; the UK’s capacity to host major film and TV productions, and its world class production offer, boosts the range of screen related visitor experiences and locations, driving economic growth and strengthening perceptions of Britain globally as a place to visit and invest.
We are partnering with UKinbound on its stand N8-220, connecting suppliers and destinations from across the nations and regions with global travel trade to get tourism products and experiences sold in international markets and on to the itineraries of future inbound visitors.
WTM London, ExCeL London
From 4 to 6 November 2025
Stand N8-220.
