We are undertaking a significant research project to identify the most promising audience segments for driving high-value travel across Britain. As part of this, we are gathering insights to help us understand which existing and potential new tourism offerings from across the nations and regions are best placed to stimulate demand among these audiences.
Our goal is to encourage more visitors to explore and stay in Britain’s diverse regions, cities, towns, rural and coastal areas—ensuring that the economic and cultural benefits of inbound tourism are more evenly distributed.
Your insights are vital to this work. Please take a few minutes to complete a short questionnaire. By sharing your views, you will help shape a more inclusive, data driven approach to growing inbound tourism across Britain’s nations and regions.
There is no word limit on your responses, and the forum will remain open until 14 November 2025, allowing you to return and add to your comments at any time before then.
All responses will remain confidential and anonymised unless you choose otherwise. For more information, please contact our research team.
