VisitBritain DAM - Accessibility Statement

This accessibility statement applies to the VisitBritain DAM website at https://assets.visitbritain.org

This website is run by the British Tourist Authority t/a VisitBritain. We want as many people as possible to be able to use this website. For example, that means you should be able to:

change styling using in-browser settings.
zoom in up to 400% without the text spilling off the screen and without content being truncated or overlapping.
navigate most of the website using just a keyboard.
navigate most of the website using speech recognition software.
skip to the main content when using a screen reader or navigating with the keyboard.
listen to most of the website using a screen reader (including the most recent versions of JAWS, NVDA and VoiceOver).

We’ve also made the website text as simple as possible to understand.

AbilityNet has advice on making your device easier to use if you have a disability.

How accessible this website is

We know some parts of this website are not fully accessible:

some interactive components may not be fully operable by keyboard unless configured.
some non-text elements may require customer-provided alternative text.
colour contrast and focus indicators may need configuration to meet minimum requirements.

Details of these issues are listed below.

What to do if you cannot access parts of this website

If you need information on this website in a different format like accessible PDF, large print, easy read, audio recording or braille, please contact us:

Email: [email protected]

We’ll consider your request and get back to you within 10 working days.

Enforcement procedure

The Equality and Human Rights Commission (EHRC) is responsible for enforcing the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 (the ‘accessibility regulations’). If you’re not happy with how we respond to your complaint, contact the Equality Advisory and Support Service (EASS).

Technical information about this website’s accessibility

VisitBritain is committed to making its website accessible, in accordance with the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018.

Compliance status

This website is partially compliant with the Web Content Accessibility Guidelines version 2.2 AA standard, due to the non-compliances listed below.

Non-accessible content

The content listed below is non-accessible for the following reasons.

Non-compliance with the accessibility regulations

There are no skip links present on the application. This fails WCAG success criterion 2.4.1 (Bypass blocks).
Some non-text contrast falls below the minimum 3:1 contrast ratio. This fails WCAG success criterion 1.4.11 (Non-text contrast).
At 400% zoom, some menu items and search elements are lost from views. This fails WCAG success criterion (1.4.10 Reflow).

Content that’s not within the scope of the accessibility regulations

User-generated content uploaded by customer.
Third-party integrations or embedded content not under direct control.

What we’re doing to improve accessibility

We have implemented training for relevant staff, developed documentation, checklists, and resources to help us meet accessibility requirements and improve the digital experience for all visitors to our website. We will continue to perform accessibility audits in the future as we develop this website further.

Preparation of this accessibility statement

This statement was prepared on 28th January 2026.

This website was last tested on August 30, 2025. The test was carried out by Orange Logic.

The tests were performed using a combination of automated analysis tools and manual testing and inspection techniques along with assistive technologies. Orange Logic utilized the WCAG-EM for assistance in the selection of a representative sample of pages to perform this assessment.