Travel trade | VisitBritain.org

Explore our travel trade resources for advice and tools to help you sell Britain better, including upcoming trade events, guidance on travelling to-and-around Britain, as well as latest research and insights. Sign up to our travel trade newsletter, and learn how Tourism Exchange Great Britain (TXGB) and the VisitBritain Shop can help to grow your business.

This page is designed for the international travel trade; if you are working in the UK travel trade, please visit our Information for tourism businesses page.

Discover more about Britain

Travelling to Britain

Find advice and practical information for travelling to Britain.

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Travelling around Britain

With an extensive over and underground rail network, regional airports and roads connecting each key destination, getting around Britain is easy.

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Things to do

Seek expert advice on unmissable local sights, tours, attractions, experiences and more.

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Pedal boat, canoe and bike hire at Loch Lomond Shores, Balloch.

Accommodation options

From country cottages to luxurious five-star hotels, here’s where to stay in Britain.

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Visa and immigration

Get guidance on passports, visas and Electronic Travel Authorisation (ETA).

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A family visit a Sunday market by the river Tyne in Newcastle upon Tyne

Latest Covid 19 information

Read the latest COVID-19 requirements.

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Two girls kayaking on the river in front of the O2 arena

Travelling to Britain

Find advice and practical information for travelling to Britain.

Photo by: VisitBritain

Travelling around Britain

With an extensive over and underground rail network, regional airports and roads connecting each key destination, getting around Britain is easy.

Photo by: VisitBritain/Peter Kindersley

Things to do

Seek expert advice on unmissable local sights, tours, attractions, experiences and more.

Photo by: VisitScotland

Accommodation options

From country cottages to luxurious five-star hotels, here’s where to stay in Britain.

Photo by: VisitBritain/Andrew Pickett

Visa and immigration

Get guidance on passports, visas and Electronic Travel Authorisation (ETA).

Photo by: VisitBritain/Pinzutu

Latest Covid 19 information

Read the latest COVID-19 requirements.

Photo by: VisitBritain/Matthew Williamson Ellis

Research and insights

Find the latest consumer and industry data and insights on domestic and inbound tourism in the UK, Britain and England. Learn about key previous trends, and explore those that are set to influence the industry in years to come.

Find out more

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Male cafe owner smiling at his phone in front of the counter in the restaurant

Travel trade tools and resources

Looking for inspiration to help you sell Britain? Use our tools and resources to find itineraries, new products, images and more.

VisitBritain Asset Library

View our online asset library, with images and video available to download to promote travel to the UK.

Register now

Tourism Exchange Great Britain (TXGB)

Gain access to live availability, pricing and content for accommodation, tours, events and attractions – every kind of UK supplier, together in one place for the first time.

Find out more

VisitBritain Shop

Access more than 500 visitor experiences, transport tickets and products, with an exclusive travel trade discount.

Take a look

VisitBritain Media Centre

Get the latest news on Britain’s tourism offering, including updates on new hotels and restaurant openings.

Read the latest

West Midlands Travel Trade Guide

The West Midlands was the host region of the Birmingham 2022 Commonwealth Games – discover why it’s ‘gold medal’ worthy…

Find out more (PDF, 3.71 MB)

Upcoming trade events

Discover our trade shows, missions and networking opportunities in global markets.

Nordics Workshop 2026

4th - 5th February 2026

Price: £995 +VAT

Looking to engage with Nordic travel trade? This workshop will be a high-impact opportunity to showcase your product or region, get exposure and develop your business relationships with buyers from Norway, Sweden and Denmark.

Photo by: VisitBritain/Kevin Moran Photography

Delegates networking at Showcase Britain 2024

Spain Roadshow 2025

14th - 16th October 2025

Price: £1500 +VAT

Looking to actively reach the Spanish travel trade? Spain Roadshow is the perfect opportunity to meet with high quality buyers from three major cities in Spain.

Location: Image flag

Destination Britain China & Northeast Asia 2025

26th - 28th November 2025

Price: £4,500-£3,000 +VAT

Looking to actively reach the China travel trade? Destination Britain China & Northeast Asia 2025 is the perfect opportunity to meet with high quality buyers from China, Hong Kong, Japan and South Korea.

Photo by: VisitBritain/Kevin Moran Photography

Staff networking at Showcase Britain 2024

Destination Britain North America 2025

10th - 14th September 2025

Price: £5,700-£6,700 +VAT

Looking to actively reach the North American travel trade? Destination Britain North America is the perfect opportunity to meet with high quality buyers from the USA and Canada.

Photo by: Stuart Locklear

Taking England's Wine Tourism in Bury St Edmunds

The Athenaeum 5th March 2025

Price: Free

Face to face training. See the main Taking England's Wine Tourism to the World page to complete your registration for the session in Bury St Edmunds.

Photo by: VisitBritain/Dipyourtoesin

Man and woman walking between vines at a vineyard

Taking England's Wine Tourism in Kent

Kent Event Centre 25th February 2025

Price: Free

Face to face training. See the main Taking England's Wine Tourism to the World page to complete your registration for the session in Kent.

Photo by: VisitBritain/Dipyourtoesin

International Market Webinars

March 2025 - March 2026

Join our free live sessions to get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Photo by: Shutterstock / Foxy burrow

Our work with the travel trade

We work directly with the travel trade to maximise the quality, profitability and reach of Britain programmes.

VisitBritain facilitates connections by organising and attending sales missions, trade shows and other events that build new and nurture existing relationships between British businesses and the international travel trade.

We also produce tools and resources tailored for international markets, to enable our trade partners to sell Britain better.

Photo by: VisitBritain/Duncan Soar

Groups of delegates at the NOF Energy National Conference and Exhibition

Industry eNewsletter

Keep up to date with tourism industry news, events and insights – especially for UK businesses. Published fortnightly.

Photo by: National Trust/James Osmond

Man in red jacket walking away into the sun at the top of a mountain path

Sales Mission Programme 2025/26

Various April 2025 - February 2026

See our programme of sales missions for the upcoming year to find out how you can meet and do business in international markets.

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North American travel trade attending DBNA 2023

VisitEngland Webinar - Cut energy, save money and

Online 14th November 2023

Price: Free

Prepare for winter, save on energy, and embrace a low carbon future with VisitEngland's webinar for the tourism and hospitality sector. Learn from energy experts about cost-effective solutions to lower your bills and reduce emissions.

Photo by: Getty Images/Image Source