Travel Trade

People meeting with tourism experts at ExploreGB 2019

Want to understand why and how to work effectively with the international travel trade? Want to access opportunities that will benefit your business? Or find out how to make an impact at sales missions and trade events?

Gain a clearer picture of the industry and practical advice on how to make the most of the events you attend. 

Understanding the travel trade

VisitBritain Director Gavin Landry presenting at 2020 Annual Review event
Build a clear understanding of the travel trade so you can make the most of intermediaries such as tour operators, wholesalers, travel agents and online retailers - who all play a significant role in attracting international visitors to Britain.

Making the most of missions, exhibitions & events

Guests at Chelsea flower show 2019 VsitBritain event
Sales missions, exhibitions and other trade events are a great way to meet key industry players and build new and existing relationships.

Familiarising the trade with your product

Black Sheep Brewery stall at ExploreGB 2019
Whether you want to showcase your product to potential partners, or ensure the travel trade is selling your product effectively, knowing how to make the most of educational trips, sales calls and staff training is essential.

Event highlights

A group of people pose with a wax figure of Ed Sheeran at ExpoloreGB 2019
Every year we deliver workshops, seminars and trade events targeting key influencers both overseas and at home. Discover some of the highlights from our busy calendar of recent events.