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Regenerative tourism

Tools and resources for businesses at any stage of the regenerative tourism journey - whether just starting out or leading the way.

Photo by: VisitBritain/Daniel Wildey

Two men on the swimming platform of a lake in an autumnal setting

Get started with The Regenerative Tourism Guide

Get started with The Regenerative Tourism Guide

The Regenerative Tourism Guide takes you, step by step, on a journey to a better, more sustainable business.  It offers background on sustainability issues, practical tips you can take action on right away and includes helpful worksheets to get yourself organised. 

Find out why regenerative tourism is more important than ever and what role your business can play in taking care of the planet, your people and your community.

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Regenerative Tourism Handbook graphics

Sustainability in action

Get inspired by those who have taken action on improving their sustainability and have seen real business benefits as a result. From activity providers to holiday parks, museums to stately homes, they are a varied bunch with one thing in common - they have all embedded sustainability into the heart of their operations.

Photo by: VisitBritain/Diensen Pamben

Owners standing in front of Simpsons Wine Estate

Building a sustainable, stronger business

Prioritising resource efficiency, environmental responsibility and local collaboration has laid the foundation for long-term success and a more resilient business.

Photo by: VisitBritain/Diensen Pamben

owners sitting in front of cottage

Growing green guests

Guests are very much included in the sustainability journey at Laverock Law and high repeat visitors numbers show they really appreciate the way it is woven into everything on offer.

Photo by: VisitBritain/Diensen Pamben

Man standing outdoor, an open field in the background

It pays to be a great employer

Investing in their own team wasn’t just beneficial to the business but also helped raise the reputation of the tourism and hospitality industry locally as a sector of choice for workers.

Photo by: VisitBritain/Diensen Pamben

Three people looking at beehive in a garden

Embracing the power of partnerships 

Partnering with local organisations and getting the whole staff team engaged in their sustainability initiatives has really paid off for Berwick Lodge.

Photo by: National Forest Company

Two people sat at a picnic table, looking at an Ordinance Survey Explorer map of the National Forest.

We’re all in it together

Blending their sustainability initiatives with distinctive, local experiences has been a winning combination leading to impressive customer satisfaction and national recognition. 

Photo by: VisitBritain/Diensen Pamben

Man standing in an outdoor activity centre

Transformative environmental stewardship

Managing energy, water and waste resources helped turn a former resource-hungry golf course to a lean, green outdoor activity business.

Photo by: VisitBritain/Diensen Pamben

Recycling bins

Embedding sustainability into the whole business

The twin challenges of biodiversity loss and climate change led Holkham Hall to put sustainability at the core of every business decision and guest experience.

Photo by: VisitBritain/Diensen Pamben

Entrance of The Wellbeing Farm,

Stand out with a sense of purpose

Sustainability, which began as a necessity has become central to this venue’s business growth, operations, marketing and recruitment.

Photo by: VisitBritain/Diensen Pamben

Woman arranging display in a museum

Engaging with the community

By focusing on their diverse, local communities, the museum has made the visitor experiences richer, the welcome warmer and the relevance greater than ever before.

Photo by: VisitBritain/Diensen Pamben

Bus parked near sgn reading: Ullswater Bus

Meeting challenges together

Businesses and organisations came together to provide sustainable local transport options, reducing congestion and emissions while making the visitor offer more resilient. 

Market your sustainability

Communicate your sustainability

If you’ve read out Regenerative Tourism Guide, you will have seen the tips on ‘Keeping it real’ about how to talk about your brand’s sustainability efforts and how to take steps to avoid greenwashing. Now, you can do a deeper dive. 

Our guide to communicating sustainability is for businesses currently behaving sustainably but who want to know how to communicate those efforts and turn them into a real commercial advantage.

Photo by: VisitBritain/Ben Selway

People walking on path between tall intertwined trees

Apply for an Award

VisitEngland Awards for Excellence

The Regenerative Tourism category of the VisitBritain Awards for Excellence recognises tourism businesses from across the visitor economy who champion and deliver a regenerative tourism approach and who can show clearly how visitors are encouraged to behave in a responsible way throughout their visit or stay. 

A win can put your business in the media spotlight, improve performance, motivate your team, widen your network – and so much more!

Photo by: VisitBritain/DanielaLuquini

Trophies for the VisitEngland Awards for Excellence 2023. Warner Bros. Studio Tour - The Making of Harry Potter, Hertfordshire.

Discover more

Looking to do more?

We have collected a range of useful resources to help you continue your regenerative tourism journey - including everything from sustainability calculators to guides and tips on managing water, reducing waste, saving energy and ways to reduce your carbon footprint.