ITB Berlin 2027
You can register to attend as a co-exhibitor at the show. All registrations are subject to approval. Submit your registration by 14 September 2026. Registrations might close early if the event has reached capacity.
Photo by: VisitBritain
Location: Germany, Berlin
Co-exhibitors packages 2027
Overview of 2027 packages for VisitBritain Co-exhibitors
Premium Packages
Premium Pod + Table - £10,000.00 + VAT
Price includes three exhibitor passes. Single counter pod with a 32” landscape screen for displaying rolling or static media, one stool and own meeting table with four chairs.
Premium upgrades: Branded pod front, branded meeting table, video looped on LED screenPremium Pod + Shared Table - £7,400.00 + VAT
Price includes two exhibitor passes. Single counter pod with a 32” landscape screen for displaying rolling or static media, one stool and access to a “shared” meeting table with one other co-exhibitor, i.e. a hot desk for meetings.
Premium upgrades: Branded pod front, video looped on LED screen
Standard Packages
Pod + Table - £8,100.00 + VAT
Price includes three exhibitor passes. Single counter pod with a 32” landscape screen for displaying rolling or static media, one stool and own meeting table with four chairs.Pod + Shared Table - £5,825.00 + VAT
Price includes two exhibitor passes. Single counter pod with a 32” landscape screen for displaying rolling or static media, one stool and access to a “shared” meeting table with one other co-exhibitor, i.e. a hot desk for meetings.Whole Table - £4,600.00 + VAT
Price includes two exhibitor passes. Table only – own meeting table with four chairs.Shared Table - £2,745.00 + VAT
Price includes one exhibitor pass. Access to a “shared” meeting table with on other co-exhibitors, i.e. a hot desk for meetings.
Packages with shared tables – Important information:
If you have selected a package that includes a shared table, VisitBritain will allocate you to share with another co-exhibitor. If you already know which company you wish to share with, please have their company details available before starting your registration. Please note:
Your chosen co-exhibitor must also complete their own registration form.
Each co-exhibitor is responsible for paying the applicable registration fee.
What do VisitBritain co-exhibitors get?
Own exhibiting space on the VisitBritain stand
Co-exhibitor benefits and visibility within the UK stand
On-site support
Opportunities to have enhanced visibility thanks to bespoke premium packages. Reach out to the team if you are interested in sponsoring this event.
If you want additional information please email [email protected]
Who should attend this event
This event is designed for British exhibitors that are looking to contract international business directly in-market. All our exhibitors have the opportunity to attend under the VisitBritain brand whilst benefiting from the visibility and services provided by VisitBritain at the show.
Event Details
Dates: 16-18 March 2027
Location: Germany, Messe Berlin
Level of experience required: Tourism related businesses that are trade ready and bookable, comfortable with arranging own meeting diary of appointments with international buyers, full bookable.
Feel free to reach out to the relevant National Tourist Board for additional support around this event.
VisitScotland: [email protected]
Visit Wales: [email protected]
VisitEngland: [email protected]
Recommended requirements to attend this event as an exhibitor
Belong to the tourism industry
Be international market trade ready (B2B)
Be confident in arranging your own diary with international buyers
Preferred to have German speaking staff
If you have not attended this event previously, we would recommend to visit the show and meet with the VisitBritain team and exhibitors.
To arrange to meet with the VisitBritain German team in 2027, email Birthe Pohlmeyer [email protected]. To get more information about the event, email [email protected]
Get in touch
Get in touch with us to discuss how VisitBritain can support your business with international reach and support you with this event and all other opportunities.