VisitEngland Awards for Excellence

Be the best of the best by winning the highest accolade in English tourism.

Awards trophy with gold rose

VisitBritain/Gary Summers

England’s tourism awards champion the very best of the country’s tourism industry, celebrating quality, innovation and best practice. 

The annual awards cycle begins with a series of local competitions, which feed up to the national VisitEngland Awards for Excellence. Businesses complete a single application and local winners are automatically put forward to the national judging panel.

The highlight of each awards cycle is the national VisitEngland Awards for Excellence event where the finest businesses receive the most coveted accolade in English tourism.

In response to the COVID-19 pandemic and the unprecedented impact it has had on our industry, there have been changes to the 2020/21 and 2021/22 Awards cycles. 


2020/21 Awards cycle


As a result of only a few local competitions running and naming winners, the VisitEngland Awards for Excellence will not run in 2021.


The following competitions ran full awards competitions for the 2020/21 awards cycle (now closed for applications):


  • South West Tourism Awards (including Bristol, Bath & Somerset; Devon; Dorset and Cornwall Tourism Awards)
  • White Rose Awards
  • Beautiful South Awards

Winners from these local competitions will be recognised at a local level only.


2021/22 Awards cycle


With the agreement of the Awards Steering Group, planning is underway for the 2021/22 awards cycle, which aims to see a return to the awards format successfully followed for the 2019/20 cycle. Local competitions may open for applications for this cycle from May 2021, timescales will vary by competition.


This awards cycle will be kept under on-going review.

Winning made a huge difference for us. We’re now fully booked for months