VisitEngland Awards for Excellence

Be the best of the best by winning the highest accolade in English tourism.

Awards trophy with gold rose

VisitBritain/Gary Summers

England’s tourism awards champion the very best of the country’s tourism industry, celebrating quality, innovation and best practice. 

The annual awards cycle begins with a series of local competitions, which feed up to the national VisitEngland Awards for Excellence. Businesses complete a single application and local winners are automatically put forward to the national judging panel.

The highlight of each awards cycle is the national VisitEngland Awards for Excellence event where the finest businesses receive the most coveted accolade in English tourism.

In response to the COVID-19 pandemic and the unprecedented impact it has had on our industry, the 2020/21 and 2021/22 Awards cycles are under ongoing review. 


2020/21 Awards cycle


The proposed one-off initiative to recognise businesses within the tourism industry that have demonstrated innovation, resilience and adaptation along with support for their local communities during the COVID-19 pandemic has been postponed.


NB. The following competitions continued to run full awards competitions for the 2020/21 awards cycle (although now closed for applications):


  • South West Tourism Awards (including Bristol, Bath & Somerset; Devon; Dorset and Cornwall Tourism Awards)
  • White Rose Awards
  • Beautiful South Awards

Businesses that have applied to these local competitions may be recognised at a local level only.


2021/22 Awards cycle


Our hope is for the 2021/22 awards cycle to return to the awards format successfully followed for the 2019/20 cycle, circumstances permitting. Local competitions may open for applications for this cycle during 2021, depending on their individual timescales. However, this will be kept under review. More details will be published as soon as they are available.

Winning made a huge difference for us. We’re now fully booked for months