VisitEngland Awards for Excellence

Be the best of the best by winning the highest accolade in English tourism.

Awards trophy with gold rose

VisitBritain/Gary Summers

England’s tourism awards champion the very best of the country’s tourism industry, celebrating quality, innovation and best practice. 

The annual awards cycle begins with a series of local competitions, which feed up to the national VisitEngland Awards for Excellence. Businesses complete a single application and local winners are automatically put forward to the national judging panel.

The highlight of each awards cycle is the national VisitEngland Awards for Excellence event where the finest businesses receive the most coveted accolade in English tourism.

In response to the COVID-19 pandemic and the unprecedented impact it has had on our industry, the 2020/21 awards cycle will be re-focused on celebrating and recognising businesses and/or individuals working in tourism who have demonstrated great innovation, resilience, adaptation, and compassion within the tourism industry and/or the wider community during the COVID-19 crisis.


Businesses that have already applied to local competitions within the 2020/21 awards cycle may be recognised at a local level if the competition continues to run. However, these winners will not be forwarded to national level. Instead, a new nomination-only initiative will be developed by VisitEngland and the Awards Steering Group for the 2020/21 awards cycle.


More details will be published shortly.


N.B. Our intention is for the 2021/22 awards cycle to return to the awards format successfully followed for the 2019/20 cycle, circumstances permitting. Local competitions will start opening for applications for this cycle from the beginning of 2021, depending on their individual timescales.

Winning made a huge difference for us. We’re now fully booked for months