VisitEngland Awards for Excellence

Be the best of the best by winning the highest accolade in English tourism.

Awards trophy with gold rose

VisitBritain/Gary Summers

England’s tourism awards champion the very best of the country’s tourism industry, celebrating quality, innovation and best practice. 

The annual awards cycle begins with a series of local competitions, which feed up to the national VisitEngland Awards for Excellence. Businesses complete a single application and local winners are automatically put forward to the national judging panel.

The highlight of each awards cycle is the national VisitEngland Awards for Excellence event where the finest businesses receive the most coveted accolade in English tourism.

As a result of only a few local competitions running and naming winners for the 2020/21 awards cycle, the VisitEngland Awards for Excellence will not run in 2021.


However, the 2021/22 awards cycle is now underway, with the first local competitions now open for applications. Find out where and when to apply.


In response to the COVID-19 pandemic and the ongoing impact it has had on our industry, there have been some changes to the 2021/22 Awards cycle. Find out more in our FAQs.



Winning made a huge difference for us. We’re now fully booked for months