What we do

We are the national tourism agency, a non-departmental public body, funded by the Department for Digital, Culture, Media & Sport.

Within this section you can find out more about what we do, our performance in the last year, read about our directors - and the divisions they run - as well as the board members, and our network of overseas offices providing a wide geographic spread across the world, accounting for approximately three-quarters of inbound tourism spend.

Business Events

People sitting around outside a tent
Bidding for international events. Securing event wins for Britain. Supporting England’s business events industry.

Our five year strategy

Rear view of two men jumping with joy on a country road in Glen Coe, Scottish Highlands, Scotland.
Our new strategy sets our vision for the next half-decade. Working in partnership we will achieve our ambition, united behind a clear mission.  

England industry support

View of college in Cambridge with people punting on River Cam
Supporting English tourism businesses, destinations and Convention and Visitor Bureaux, Providing advice and support. Reaching new markets.

Our marketing

Playa de Pedn Vounder, Cornualles, Inglaterra
Stimulating domestic and international demand. Converting visitors. Building visitor spend.

Government and industry advice

Ensuring the economic importance of tourism is understood. Providing insights to inform Government policy.  Supporting and advising businesses of all sizes to grow and export.

About us

Bristol International Balloon Festival, Bristol, England.
Supporting England’s tourism industry, driving inbound visitor spend, providing expert advice to industry and to Government.

Our annual performance & reporting

A red mini car with a Union Jack painted across it
Attracting more visitors. Increasing spend. Contributing more to the economy. Review and download reports on our performance.

Our team

Nick de Bois CBE and Fiona Pollard
Find out more about our board and the senior team.

Our global network

Operating from four regional hubs - Europe, the Americas, Asia Pacific, Mid East & Africa (APMEA) and China and North East Asia - our extensive network, serviced by offices around the world, connects us with customers worldwide.

Advising Government and industry on policy

London Eye, Palace of Westminster and Big Ben
More about our work as a trusted adviser to Government and industry on issues which affect the UK’s international competitiveness.