What we do

We are the national tourism agency, a non-departmental public body, funded by the Department for Digital, Culture, Media & Sport.

Within this section you can find out more about what we do, our performance in the last year, read about our directors - and the divisions they run - as well as the board members, and our network of overseas offices providing a wide geographic spread across the world, accounting for approximately three-quarters of inbound tourism spend.

Our five year strategy

Rear view of two men jumping with joy on a country road in Glen Coe, Scottish Highlands, Scotland.
Our new strategy sets our vision for the next half-decade. Working in partnership we will achieve our ambition, united behind a clear mission.  

About us

Bristol International Balloon Festival, Bristol, England.
We have a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports.

Tourism Sector Deal

View of the Broadway Tower through trees in The Cotswolds, Worcestershire, England.
In June 2019 the Government announced a Tourism Sector Deal. See the highlights of the deal and the key commitments.

Our annual performance & reporting

A red mini car with a Union Jack painted across it
Attracting more visitors. Increasing spend. Contributing more to the economy. Review and download reports on our performance.

Our team

Rt Hon Sir Patrick McLoughlin headshot
Find out more about our board and the senior team.

Our global network

Operating from four regional hubs - Europe, the Americas, Asia Pacific, Mid East & Africa (APMEA) and China and North East Asia - our extensive network, serviced by offices around the world, connects us with customers worldwide.

Advising Government and industry on policy

London Eye, Palace of Westminster and Big Ben
More about our work as a trusted adviser to Government and industry on issues which affect the UK’s international competitiveness.

Government's Tourism Action Plan

A cover shot of the Tourism Action Plan featuring a green valley and a sunset in the distance
A series of new initiatives and measures to help Britain out-compete other major tourism destinations, welcoming more international visitors than ever before and see more “staycations” as Brits holiday at home.