What we do

We are the national tourism agency, a non-departmental public body, funded by the Department for Digital, Culture, Media & Sport.

Within this section you can find out more about what we do, our performance in the last year, read about our directors - and the divisions they run - as well as the board members, and our network of overseas offices providing a wide geographic spread across the world, accounting for approximately three-quarters of inbound tourism spend.


VisitBritain stand featuring shopping is GREAT at ILTM Asia 2014
We have a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports.

Our performance & reporting

A Mini Cooper car with Union Jack paintwork on a white background
Attracting more visitors. Increasing spend. Contributing more to the economy. Review and download reports on our performance.

Our team

Steve Ridgway
Find out more about our board and the senior team.

Our global network

Our blue Network world map displaying the locations of our 23 offices
Operating from four regional hubs - Europe, the Americas, Asia Pacific, Mid East & Africa (APMEA) and China and North East Asia - our extensive network, serviced by offices around the world, connects us with customers worldwide.

Advising Government and industry on policy

A photo of the black front door of No.10 Downing Street in Westminster
More about our work as a trusted adviser to Government and industry on issues which affect the UK’s international competitiveness.

Government's Tourism Action Plan

Tourism Action Plan cover
A series of new initiatives and measures to help Britain out-compete other major tourism destinations, welcoming more international visitors than ever before and see more “staycations” as Brits holiday at home.