VisitEngland is working with VisitScotland, Visit Wales, Tourism Northern Ireland, and Fáilte Ireland to explore expanding Arts Council England’s ‘All In’ accessibility scheme beyond the creative and cultural sector into the wider visitor economy, including visitor attractions, accommodation providers, and other tourism businesses.
All In is an access scheme designed to remove barriers and improve accessibility in creativity and culture for deaf, disabled, and neurodivergent people. Developed by five UK and Ireland arts councils and led by Arts Council England, the scheme helps organisations to standardise and improve their accessibility offer through a package of standards, specialist support, and digital tools. For disabled people, it offers a free membership that makes it easier to find and book accessible experiences, while reducing the need to repeatedly share access requirements with multiple organisations.
Two concurrent research projects will build the evidence base needed to inform this exploration. Running during autumn 2026, the research will assess the current landscape of accessible tourism support, and gather views from both industry and disabled travellers on the potential value and viability of extending All In’s model.
This research will help VisitEngland establish if there is sufficient evidence to support All In becoming the vehicle for a consistent, joined-up approach to venue-based accessibility across the arts and tourism sectors, potentially throughout the UK and Ireland.
Findings will inform decisions by each partner on next steps for their nation, with the potential for further phases of work to follow where there is a clear case to proceed.
Ross Calladine, Accessibility and Regenerative Tourism Lead at VisitEngland, said: ” We’re pleased to be working closely with Arts Council England and our partners across the UK and Ireland on this research as a vital first step in understanding whether All In could help create a more joined-up approach to accessibility across tourism and the arts.”
Abid Hussain, Director, Diversity, at Arts Council England said: “From the outset, All In hoped its innovative approach to improving accessibility in creative and cultural organisations would inspire similar ambition across other sectors. We’re delighted that VisitEngland and UK and Ireland national tourism boards recognise its potential and welcome this opportunity to explore how a more joined-up approach to accessibility could improve deaf, disabled and neurodivergent people’s experiences when planning and enjoying trips across the UK and Ireland.”
Notes:
- ‘All in’ is currently open for arts venues across England to subscribe and will roll out to the rest of the UK and Ireland during 2026 and 2027. For more information about All In, visit allin.online.