VisitEngland has today, Tuesday 8 September, revealed the winners of this year’s ROSE Awards.
The ROSE (Recognition Of Service Excellence) Awards recognise accommodation providers across England who give visitors the best customer experience. They celebrate the owners, management and employees who deliver world-class service and the warmest of welcomes, irrespective of the type of accommodation, star rating or style.
VisitEngland Director Andrew Stokes said:
“The VisitEngland ROSE Awards showcase the excellent accommodation available across England. They honour the people behind the businesses who go out of their way to provide outstanding customer service, innovative options for all tastes and budgets and a great welcome for visitors. Where people rest their heads is central to ensuring memorable visitor experiences, whether that’s glamping or B&B stays, to country pubs with rooms or self-catering cottages, these providers drive tourism and its benefits across communities.”
The ROSE Award winners were nominated by VisitEngland’s Quality Scheme assessors and selected from assessor comments and online feedback from overseas and domestic visitors. Recipients of the Awards include all types of accommodation from B&Bs/guesthouses, self-catering and hotels to parks, glamping sites and hostels and cover a range of ratings from three to five stars, as well as accredited properties.
ROSE Award recipients are all part of the VisitEngland Quality Schemes and demonstrate a commitment to delivering innovation and service excellence.
The VisitEngland ROSE Awards 2026, now in their 10th year, were presented at an event on Tuesday 8 September at The Post Barn, Old Oxford Road, Newbury, Berkshire.
Tourism is one of England’s largest, most valuable industries, worth £127 billion annually to the English economy, supporting hundreds of thousands of businesses and 2.1 million jobs across the regions, many in rural towns and coastal communities.
To see the full list of ROSE Award 2026 winners go to: VisitEngland Quality Assessment Services | VisitBritain.org
Notes to Editors:
- Find out more about VisitEngland’s Quality Assessment Schemes for accommodation by visiting: https://www.visitbritain.org/business-advice/get-quality-assessed
- VisitEngland’s ROSE Awards 2026 annual presentation event took place between 12.00-16.00 on Tuesday 8 September at The Post Barn, Old Oxford Road, Newbury, Berkshire RG14 3AL
- Nominations are triggered following the annual VisitEngland quality assessment visit and observations by the assessor, other evidence, including online customer reviews are also taken into account. The final judging panel also looks for innovation that sets the business apart. This includes facilities or services offered to make the customer’s stay really special
- To see the full list of the 100 VisitEngland 2026 ROSE winners this year, go to: VisitEngland Quality Assessment Services | VisitBritain.org
- To find out how to join VisitEngland’s quality assessment scheme email [email protected] or call our friendly team on 01256 338 350. They will be happy to help.