France and Netherlands Roadshow 2027
Event Details
France and Netherlands Roadshow 2027 offers a bespoke platform for UK tourism businesses and destinations to strengthen their presence and build valuable trade relationships across two key European markets.
Delivered in a multi-city format, the roadshow combines structured one-to-one appointments with high-quality networking opportunities, maximising impact within a short timeframe. Designed to broaden market access, it is particularly valuable for businesses and regions that have not yet had the opportunity to connect with these audiences in person.
The event provides UK international trade-ready businesses and destinations with the opportunity to meet hand-picked buyers from France and the Netherlands. Participants will gain valuable market insights, strengthen existing relationships, learn directly from our in-market teams and trade partners, and establish new contacts that can help unlock future business opportunities.
At a Glance
Event Dates: 2-3 March
Locations: France & Netherlands
Format: Pre-schedule appointments and networking
Why target the French and Dutch markets?
France
France is Great Britain’s second-largest inbound visitor market by volume and the third-largest by visitor spending, making it one of the UK’s most valuable international tourism markets. French visitors travel throughout the year, with demand spread relatively evenly across all four seasons, creating opportunities for year-round business.
French travellers are looking beyond London and increasingly seek authentic experiences, nature, heritage, gastronomy and multi-night itineraries across Britain. They are also frequent repeat visitors, making them more likely to explore new regions and products.
Netherlands
The Netherlands is a top-10 incoming market for both volume and spend. Great accessibility to all parts of the UK and the lack of a language barrier means the Dutch visit the whole country in all seasons, guaranteeing superb regional and seasonal spread.
Key interests for visitors from The Netherlands are nature, culture, heritage, food & drink and meeting the locals. They are adventurous in there choice of destination and as many Dutch visitors are repeat visitors there’s a great chance of them trying new places and experiences.
Get in touch with the team
This event is currently fully booked. Feel free to explore International Missions Programme 2027-2029 to discover alternative ways to engage with international markets.
You can also get in touch with us to discuss how VisitBritain can support your business with international reach and support you with this event and all other opportunities.
