France and Netherlands Roadshow 2027
Photo by: VisitBritain
Event Details
France and Netherlands Roadshow 2027 offers a bespoke platform for UK tourism businesses and destinations to strengthen their presence and build valuable trade relationships across two key European markets.
Delivered in a multi-city format, the roadshow combines structured one-to-one appointments with high-quality networking opportunities, maximising impact within a short timeframe. Designed to broaden market access, it is particularly valuable for businesses and regions that have not yet had the opportunity to connect with these audiences in person.
The event provides UK international trade-ready businesses and destinations with the opportunity to meet hand-picked buyers from France and the Netherlands. Participants will gain valuable market insights, strengthen existing relationships, learn directly from our in-market teams and trade partners, and establish new contacts that can help unlock future business opportunities.
At a Glance
Event Dates: 2-3 March
Locations: The Netherlands (Location TBA)
Format: Pre-schedule appointments and networking
Key dates and registration timeline
Event Registrations – Deadline 28th August (or upon reaching capacity)
Registrations Assessment – Mid-September
Confirmation of successful registrations & waitlist – Late-September
Participation and fees
Price: £2000+VAT per primary delegate/exhibiting table
Secondary delegates: £500+VAT, max 1 per exhibiting table. Secondary delegates are upon request and subject to approval.
Please do not book flights, transfers or accommodation until VisitBritain confirms that your application has been approved.
What is included
Own meeting table for one-to-one appointments.
Eurostar from Paris to the Netherlands
Meals and drinks during the event
Networking opportunities throughout the event
Database of contacts that have attended the event.
What is not included
Travel from the UK to France & from The Netherlands to the UK
Accommodation in France and The Netherlands
Important registration information
As part of the registration process, you will be asked questions about your market relevance, trade-ready products and regional focus. Responses will be scored against the eligibility criteria so that the suppliers best suited to the event can be selected. This structured approach supports a fair and consistent selection process and helps ensure a strong mix of attendees.
Full details of the supplier eligibility matrix and criteria will be available on the event registration page. If you have any questions about the application process, please contact [email protected].
Who should attend?
In alignment with our corporate priorities of regenerative tourism and driving growth across the nations and regions, this event is recommended to new-to-market or first-time participants that work closely with their local LVEP and National Tourist Board. All registrations are subject to approval to ensure a variety of regions and product types are represented.
Key requirements for businesses attending this event
Be international trade-ready (bookable and enabled to work internationally)
New to the French and Dutch travel trade
Be relevant to the French and Dutch travel trade.
UK Destinations and LVEPs
Destinations should discuss their plans to attend with their relevant RDL before registering. If you are unsure who to contact, please email [email protected].
Eligibility
To ensure maximum effectiveness for both UK suppliers and international buyers, attendance at our events will be determined through supplier eligibility criteria which will be outlined in the registration form when you apply to attend for this event.
DMCs
If you are a DMC looking to target or expand in this market, please email [email protected] to explore alternative opportunities to engage with these markets.
Who will you meet?
For UK suppliers
Meet French and Dutch tour operators and travel agencies specialising in FIT and leisure group travel. Buyers are pre-selected by VisitBritain’s in-market teams based on their ability to bring international visitors to the UK, their previous engagement with VisitBritain activity, and their interest in discovering new experiences, regions and partners for their programmes.
For French and Dutch buyers
Meet UK destinations, bookable products and experiences that are travel trade-ready and relevant to French and Dutch B2B markets. Suppliers will be selected in collaboration with UK nations and regions and will share the latest market-ready offers for your clients.
Why target the French and Dutch markets?
France
France is Great Britain’s second-largest inbound visitor market by volume and the third-largest by visitor spending, making it one of the UK’s most valuable international tourism markets. French visitors travel throughout the year, with demand spread relatively evenly across all four seasons, creating opportunities for year-round business.
French travellers are looking beyond London and increasingly seek authentic experiences, nature, heritage, gastronomy and multi-night itineraries across Britain. They are also frequent repeat visitors, making them more likely to explore new regions and products.
Netherlands
The Netherlands is a top-10 incoming market for both volume and spend. Great accessibility to all parts of the UK and the lack of a language barrier means the Dutch visit the whole country in all seasons, guaranteeing superb regional and seasonal spread.
Key interests for visitors from The Netherlands are nature, culture, heritage, food & drink and meeting the locals. They are adventurous in there choice of destination and as many Dutch visitors are repeat visitors there’s a great chance of them trying new places and experiences.
Get in touch with the team
Get in touch with us to discuss how VisitBritain can support your business with international reach and support you with this event and all other opportunities.