Brazil Mission 2026
Guided by our in-market experts, this mission offers an unparalleled opportunity to build and strengthen relationships in one of South America’s most valuable markets.
Registrations are now open
Our Brazil Mission returns in 2026, bringing together leading Brazilian operators and agents with UK suppliers. This exclusive event is limited to 20 carefully selected UK businesses, prioritising those aligned with market demand and offering broad representation of the UK.
Hosted in Brazil’s largest city, São Paulo, this mission provides access to high-quality buyers from across Brazil through one-to-one meetings and networking opportunities.
At a glance:
Event dates: 8 to 11 June 2026
Location: São Paulo, Brazil.
Attendee delegate fees:
- Primary Delegate: £3,000 + VAT
- Secondary Delegate: £1,500 + VAT (limited availability)
- Grants: Grants are not available through VisitBritain For businesses in England, please check with your Local Visitor Economy Partnership (LVEP) for potential funding available.
- Registration deadline: 23 January 2026
- REGISTER NOW
What’s included:
- 3 nights’ accommodation in a 4-star São Paulo hotel (breakfast included)
- Welcome dinner
- Transfers between hotel and venue
- Branded desk for one-to-one appointments
- Access to post-event contact database
- Food and drink during the event
Not included: international flights, personal expenses and airport transfers.
Who should attend?
This mission is tailored for UK suppliers looking to establish or strengthen their presence in the Brazilian market. It offers guidance, introductions to key operators and opportunities to showcase products that resonate with Brazilian demand.
To ensure maximum impact, participating businesses must be fully travel trade ready and engaging in support activities tailored to the market such as developing a Brazil strategy or providing products and services tailored to the market. If you’re unsure whether your business qualifies, please review our Eligibility Criteria.
Businesses most likely to benefit from attending
- Accommodation providers
- Attractions and experiences
- Activities linked to film and TV tourism to align with the Starring GREAT Britain Campaign
- Private transfers and bespoke transport services
Eligibility Criteria
- Space is limited on our international events and missions, so we prioritise applications to ensure strong market alignment and broad representation from across the nations and regions of Britain.
- Types of business in demand: accommodation, attractions, destinations, luxury/private transfers.
- Trade readiness: Businesses that have engaged in market support activities and can demonstrate a dedicated strategy for Brazil (including products and services in Brazilian Portuguese).
- Registration may close early if the event reaches capacity.
Who will you meet?
- 20-25 tour operators from São Paulo
- 10-15 buyers from other cities of Brazil, prioritising key sources of travellers to the UK: Rio de Janeiro, Curitiba, Belo Horizonte, Porto Alegre.
- A dedicated day to meet local travel agents
Agenda
| Day 1 | Arrival to São Paulo and welcome dinner |
|---|---|
| Day 2 | 1-2-1 appointments – São Paulo tour operators |
| Day 3 | 1-2-1 appointments – Tour operators from other cities |
| Day 4 | Half-day free flow meetings – travel agents |
Why target Brazil?
- Brazil is South America’s largest and most valuable inbound travel market for the UK
- 44% of visitors are aged 16 to 34
- 56% travel for holidays
- London is the most visited destination for overnight stays, followed by Northern England
- São Paulo accounts for majority of visitors (47%) followed by Rio de Janeiro (14%)
- 91% of Brazilian visitors would recommend Britain for a holiday
Useful contacts
For UK industry, please contact:
For International travel trade, please contact:
For event registration support, please contact:
For additional Market Information
VisitBritain Brazil Focused - Key Activities
- COP30/Earthshot Prize (Nov 2025), where we promoted new regions of Britain with two events for the travel trade, in São Paulo and Rio de Janeiro. These events were funded by GREAT and have been highlighted by GCF as a best practice example from VisitBritain’s work with the GREAT Challenge Fund. Read more about the event on Brasilturis.
- Hosted Buyer Programme: West Midlands (2024), Lake District & Liverpool FAM visits (2025), Scotland FAM Visits (2026)
- Bespoke in market campaign: Football themed campaign (2025) and Starring Great Britain (2025).
- Based on the recent media coverage from our events, and have now been recognised as a leading destination in sustainable practices.
Testimonials
The whole event was extremely well planned and the quality and quantity of the buyers was strong. The team were present throughout and always on hand to help and support which made the whole trip fantastic.
