Brazil Mission 2026
The Brazil Mission 2026 will take place in São Paulo and is designed to connect UK trade-ready travel businesses with top-tier Brazilian tour operators and agents, driving sales and boosting tourism.
Guided by our in-market experts, this mission offers an unparalleled opportunity to build and strengthen relationships in one of South America’s most valuable markets.
Guided by our in-market experts, this mission offers an unparalleled opportunity to build and strengthen relationships in one of South America’s most valuable markets.
Event Details
Our Brazil Mission returns in 2026, bringing together leading Brazilian operators and agents with UK suppliers. This exclusive event is limited to 20 carefully selected UK businesses, prioritising those aligned with market demand and offering broad representation of the UK.
Hosted in Brazil’s largest city, São Paulo, this mission provides access to high-quality buyers from across Brazil through one-to-one meetings and networking opportunities.
At a glance:
Event dates: 8 to 11 June 2026
Location: São Paulo, Brazil.
Agenda
| Day 1 | Arrival to São Paulo and welcome dinner |
|---|---|
| Day 2 | 1-2-1 appointments – São Paulo tour operators |
| Day 3 | 1-2-1 appointments – Tour operators from other cities |
| Day 4 | Half-day free flow meetings – travel agents |
Why target Brazil?
- Brazil is South America’s largest and most valuable inbound travel market for the UK
- 44% of visitors are aged 16 to 34
- 56% travel for holidays
- London is the most visited destination for overnight stays, followed by Northern England
- São Paulo accounts for majority of visitors (47%) followed by Rio de Janeiro (14%)
- 91% of Brazilian visitors would recommend Britain for a holiday
Useful contacts
For UK industry, please contact:
For International travel trade, please contact:
For event registration support, please contact:
For additional Market Information
Testimonials
100% of our attendees from Brazil Mission 2024 experienced Good/Excellent Value for Money.
6 out of 10 respondents said they are
a lot more confident to sell in
the Brazilian market after attending the event.
8 out of 10 respondents said they were
unlikely/very unlikely to find
similar insights/opportunities
elsewhere.
The whole event was extremely well planned and the quality and quantity of the buyers was strong. The team were present throughout and always on hand to help and support which made the whole trip fantastic.