Our Sustainability Policy - discussion paper

Amidst global challenges like the effects of climate change and the COVID-19 pandemic, the topic of sustainable or responsible tourism has risen as a priority among travellers and across the industry. 

Environmental policy also remains a key priority for the Government, as outlined in the Green Industrial Revolution 10-point plan, targets to reach Net Zero carbon emissions by 2050 and preparations to host COP26 in Glasgow this November.

We have consulted with stakeholders both internally and within the industry to identify the approach that VisitBritain/VisitEngland can take to support the Government’s environmental priorities, and lead the tourism sector’s recovery with more sustainable practices in place.

As a result of this work we have:

  1. Produced a set of internal recommendations on how teams within VisitBritain and VisitEngland can ensure sustainable principles are applied across our activity – regardless of future funding settlements.
  2. Identified some of the broader challenges experienced by industry, in order to help us further identify areas for action and to inform our role as advisors to Government.
  3. Proposed targets for the future, which would shape our activity into the next CSR period.

This initial work is not an end point; it is about building a baseline of activity on which to build future action.

Read the discussion paper (PDF, 952MB) (NB: This is not our final policy).

We are inviting discussion and comment on the third outcome, our targets for the future.

For more information, or to offer your feedback, please contact rachael.farrington@visitbritain.org.