The Visitor Segmentation report identifies five segments of visitor:
- Country Loving Traditionalists (30%),
- Fun in the Sun (20%),
- Fuss Free Value Seekers (11%),
- Free and Easy Mini Breakers (26%) and
- Aspirational Family Fun (12%).
The presentation outlines the process of development for these segments, and provides a pen-portrait of each.
Download the visitor segmentation presentation (PDF, 1.77MB)