The Social Value of Tourism
Section 1
This report explores the wide-ranging social, cultural, and community value of tourism, particularly through the lens of local communities, whose lives it directly impacts. Drawing on polling data, case studies, and statistical analysis, it reveals how tourism contributes to community pride, well-being, and regeneration, while also highlighting the importance of sustainable and inclusive practices.
This research was conducted by Public First for VisitEngland and was published in May 2025.
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Report highlights
- 58% of those in host communities* feel connected to their community, while only 35% in non-host communities feel that community connection.
- 79% of people felt more positive after traveling in the UK, and 71% felt healthier or more replenished.
- Nearly 60% of the public say that when they travel, they try to leave the place better than they found it.
- 72% of the British public are proud that visitors come to the UK from around the world, and that goes up to 79% of people living in host communities.
*Host communities in ‘The Social Value of Tourism’ report focuses on the people who live and work in the communities most impacted by tourism. These communities are defined by those who see tourists or people visiting their local area relatively frequently in their usual day-to-day life.
Infographics
Nearly 60% of the public say that when they travel, they try to leave the place better than they found it.
58% of residents in tourist destinations feel connected to their community, compared to 35% elsewhere.
85% of tourism/leisure apprenticeships were undertaken by those aged 24 and under, compared to 52% across all sectors.
Nearly 80% of people surveyed felt more positive after travelling in the UK, and more than 70% felt healthier or more replenished.
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VisitEngland The Social Value of Tourism Report - May 2025
Published: 15 May 2025
