The Social Value of Tourism

This report explores the wide-ranging social, cultural, and community value of tourism, particularly through the lens of local communities, whose lives it directly impacts. Drawing on polling data, case studies, and statistical analysis, it reveals how tourism contributes to community pride, well-being, and regeneration, while also highlighting the importance of sustainable and inclusive practices.

This research was conducted by Public First for VisitEngland and was published in May 2025.

For further information, please contact [email protected]

Report highlights

58% of those in host communities* feel connected to their community, while only 35% in non-host communities feel that community connection
79% of people felt more positive after traveling in the UK, and 71% felt healthier or more replenished.
Nearly 60% of the public say that when they travel, they try to leave the place better than they found it.
72% of the British public are proud that visitors come to the UK from around the world, and that goes up to 79% of people living in host communities.

*Host communities in ‘The Social Value of Tourism’ report focuses on the people who live and work in the communities most impacted by tourism. These communities are defined by those who see tourists or people visiting their local area relatively frequently in their usual day-to-day life.

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