VisitEngland

Great Britain domestic day visits: latest results

Find the latest data on day visits that British residents took in Britain and England – including when they took these visits, for what purpose, their total expenditure and the number of nights they stayed.

Released on:

8 May 2025

Next release:

Not applicable 

(2025 data is published here)

For further information, please contact [email protected].

Notification

Please note that from 2025, reports are available on a monthly basis, providing an overall picture of domestic tourism in England and in Britain, covering volume and value estimates of overnight trips and day visits in one summary. The new domestic tourism reports can be found on this page.

Report highlights

GB Day Visitor 2024 report highlights for England:

  • The domestic tourism day visits volume decreased in 2024 by 12% vs 2023 after an 8% year-on-year increase in 2023.
  • Spend on tourism day visits in England in 2024 rose by 6% in 2024 to £48.4 billion, following a 15% year-on-year increase in 2023.
  • Visits to the seaside increased in 2024, especially in Q1, as Younger Independents increased their visits to this destination type. 
  • The Family life stage saw the biggest increase in spend in 2024, when compared to 2023, as they took more solo day visits without children present. Day visits without children have a higher average spend (£61 per visit per person) than those with children (£37 per visit per person, including children).
  • Visits that included a wellbeing experience showed a continuous increase trend from 2022 to 2024, and had the highest average spend (per visit per person) of all activities at £124 per visit in 2024 (vs £52 on an average day visit).

In the below report and data files, you can find further details on main region visited and day visit characteristics (including activities, main destination type and main transport used).

View the latest report

PDF

GB Day Visitor 2024 report, domestic day visits

Access the findings in our deep dive report (PDF), which includes detail on Britain and England domestic day visits, sourced from the GBTS.

GBTS Day Visits 2024, England annual tables

Access the tables, which include all key profiling metrics of England domestic day visits.

GBTS Day Visits 2024, Great Britain annual tables

Access the tables, which include all key profiling metrics of Great Britain domestic day visits.

PDF

GBTS, Domestic day visits 2024, Topline report

Access the findings in our summary report, which includes data on Great Britain and England domestic day visits.

GBTS, Domestic day visits 2024, Topline tables

Access the findings in our tables, which include data on Great Britain and England domestic day visits.

GBTS, Domestic day visits_2022-2024, Pivot

Access the Excel pivot tables, which include Great Britain and England domestic day visits data.

Pre-release access

Pre-release access for the Day Visits data for Q4 2023 and 2023 overall data was provided 24 hours ahead of publication to the following individuals:

VisitEngland: Patricia Yates, Andrew Stokes, Lyndsey Turner-Swift, Shivah Jahangir-Tafreshi, Louise Bryce, Tracey Edginton, Charlotte Sanders, Dipika Ghose, Thomas Clues, Rachael Farrington, Anke Monestel, Pauline Stobbs and James Sandy

DCMS: Benjamin Kay, Duncan Parish, Ellie Fox, Lata Mistry, Phoebe Coleman, Robyn Schaffer and Sarah Lasher 

Supporting documents

PDF

GBTS Day Visits, Background Quality Report 2024

This document provides detailed information about the research methodology of day visits from the Great Britain Tourism Survey.

PDF

GBTS Statement on methodological review (April 2024)

This document provides further information about the GBTS methodological review announced in April 2024.

PDF

GBTS, Day Visits Methodology Review 2024

This document provides detailed information about the methodological review conducted in 2024.

About the survey

The Great Britain Tourism Survey: Day Visits is a national consumer survey measuring the volume and value of domestic day trips taken by residents of Britain, and provides detailed information about trip and visitor characteristics.

The statistics from 2021 onwards below are based on a new combined online survey that replaces the separate Great Britain Tourism Survey and Great Britain Day Visits Survey that ran until the end of 2019.

Fieldwork for 2020 and the first three months of 2021 was impacted by COVID-19 related travel restrictions. Therefore, 2021 data only refers to April-December 2021.

Previous reports to the ones hosted on this page can be found on the Day Visits archive page.

The results include data for three definitions of leisure day visits:

  1. Tourism Day Visits (the standard definition);
  2. 3+ hour Leisure Day Visits (the broadest measure);
  3. Tourism Day Visits – Activities Core to Tourism (the narrowest measure).

The Great Britain Tourism Survey: Day Visits is designated as official statistics and follows the Code of Practice for Official Statistics (2022) set by the Office for Statistics Regulation.

VisitEngland jointly sponsors the survey with our partners VisitScotland and VisitWales.
 

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