UK short-term rentals

• In November 2025, the volume of short-term rental properties continued to decline slightly after a summer peak in August. Supply is maintaining year-on-year growth; however, rates of growth are slower than what was seen in previous years.
• The volume of nights reserved remains below 2024 levels, with occupancy rates down by 1 percentage point year on yearand ADR down by 11%.
• Year-on-year growth in supply was seen across most UK destinations, however South West England and Wales both saw small declines. No destinations saw year-on-year growth in occupancy and nights reserved.
• Between October and November, the share of European travellers leaving reviews for short-term rental properties grew significantly, with the Americas and APAC losing share in kind.

Lighthouse (formerly Transparent Intelligence) tracks over 35 million vacation rental listings worldwide and maintains a proprietary database of hundreds of thousands of reservations tracked by month. Listings on the four major short-term rental platforms are tracked: Airbnb, Booking.com, Vrbo and Tripadvisor. Listings data is deduplicated when the same property is advertised on more than one platform. 

The UK Government defines a short-term rental property as ‘a dwelling, or part of a dwelling, provided by a host to a guest, for use as accommodation other than the guest’s only or principal residence, in return for payment, in the course of a trade or business carried on by the host’. 

Historical data is available back to 2019, with future performance also available for up to one year in the future. We have limited future performance data shown in reports to three months in the future in order to ensure reliability, based on guidance from Lighthouse.

For further insights into accommodation in England, explore the results of the England Occupancy Survey (EOS) which measures bedroom and bedspace occupancy across the accommodation sector.