England Hotel Occupancy: latest

• Hotel room occupancy in July 2026 was 86%, down 1.4 percentage points on July 2025, driven by a 1.4% decline in demand as supply remained broadly stable (+0.2%). Year to date (Jan–July) occupancy was 78%, in line with the same period in 2025.
• Observing forward looking occupancy for the remainder of 2026. As of the 9th August 2026, occupancy rates committed so far for 2026 are on par with last year.
• RevPAR (Revenue per Available Room) for England grew by 3% in July 2026 to £170, driven by a 5% increase in Average Daily Rate (£198) despite a softer occupancy. In contrast, RevPAR for England excluding London fell by 0.7% to £96, with a modest 0.9% increase in ADR at £113, which was offset by a 1.3 percentage point decline in occupancy (84%).
• Regionally, the North East was the only region to record stable occupancy in July 2026 vs July 2025. All other regions saw declines, with the largest decreases seen in the East Midlands (-4.5pp) and West Midlands (-3.2pp).
• Hotel of all sizes recorded lower occupancy in July 2026 than last year. While the declines were broadly similar across small and large hotels (-1.8pp), mid-sized and large hotel with 200+ room continued to achieve the highest occupancy rate in July 2026, both at 87%.

Every month, the England Occupancy Survey (EOS) measures bedroom occupancy across the serviced accommodation sector. This includes mostly hotels, with a very small proportion of serviced apartments and larger B&Bs/guesthouses.

As well as occupancy levels for the country as a whole, results are also available by region.

In May 2024, a change of suppliers was made to the hotel occupancy data. The data in this report is now provided by Amadeus, a hotel market data company, from their constantly growing panel of hotels across the UK. To allow a meaningful comparison of year on year trends, VisitEngland has included historical data from Amadeus’ own panel in the reports from May 2024 onwards. The historical data displayed in these reports is not consistent with reports published prior to the May-August 2024 report

Between June 2017 and April 2024, occupancy data was collected using a syndicated panel provided by STR, a hotel market data and benchmarking company. To allow a meaningful comparison of year on year trends, VisitEngland and STR have included historical data from STR’s own panel in the reports from June 2017 onwards. The historical data displayed in these reports is not consistent with reports published prior to the June 2017 report.

The England Hotel Occupancy Survey is designated as official statistics and follows the Code of Practice for Official Statistics (2022)  set by the Office for Statistics Regulation.

All previous reports can be found on the VisitEngland website Archive page.