England Hotel Occupancy: latest

• Hotel room occupancy for April 2025 was 77%, on par with April 2024. Year to date occupancy for 2025 was 71%, 1% lower than the same period for 2024.  
• Observing forward looking occupancy for the following 3 months of 2025. As of the 7^th May, occupancy rates committed so far for May 2025 were 56%, followed by 28% for June and 20% for July. These rates will rise as the months progress and more bookings are made. 
• Average Daily Rates decreased 2% in April 2025 to £150, with RevPAR (Revenue per Available Room) also showing a decline (-2% to £115).
• Room demand declined in April 2025, though less sharply than in February, which remains the month with the steepest drop in demand so far this year. Compared to April 2024, demand was down by 1.4%.
• Regionally, the South West saw the largest increase in occupancy compared to April 2024, rising by 3%. In contrast, the East Midlands recorded the steepest decline, with occupancy falling by 3%. The East of England reported 2% growth in both ADR and RevPAR, while the West Midlands experienced notable declines, with ADR down 8% and RevPAR down 9%.
• The larger hotels had the highest room occupancy in April, at 79% occupation for hotels with 300+ rooms, on par with  April 2024.

Every month, the England Occupancy Survey (EOS) measures bedroom occupancy across the serviced accommodation sector. This includes mostly hotels, with a very small proportion of serviced apartments and larger B&Bs/guesthouses.

As well as occupancy levels for the country as a whole, results are also available by region.

In May 2024, a change of suppliers was made to the hotel occupancy data. The data in this report is now provided by Amadeus, a hotel market data company, from their constantly growing panel of hotels across the UK. To allow a meaningful comparison of year on year trends, VisitEngland has included historical data from Amadeus’ own panel in the reports from May 2024 onwards. The historical data displayed in these reports is not consistent with reports published prior to the May-August 2024 report

Between June 2017 and April 2024, occupancy data was collected using a syndicated panel provided by STR, a hotel market data and benchmarking company. To allow a meaningful comparison of year on year trends, VisitEngland and STR have included historical data from STR’s own panel in the reports from June 2017 onwards. The historical data displayed in these reports is not consistent with reports published prior to the June 2017 report.

The England Hotel Occupancy Survey is designated as official statistics and follows the Code of Practice for Official Statistics (2022)  set by the Office for Statistics Regulation.

All previous reports can be found on the VisitEngland website Archive page