England Hotel Occupancy: latest

Hotel room occupancy for January 2026 was 65%, on par with January 2025. There was a decline in demand for rooms of -2.9%, whilst supply was down to a lower degree of -2.3%.

Observing forward looking occupancy for the first few months of 2026. As of the 8^th February, occupancy rates committed so far for Feb 2026 were 56%, followed by 26% for March 2026. These rates will rise as the month matures and more bookings are made. 

Average Daily Rates for England rose by 2% to £136 compared to January 2025, while RevPAR (Revenue per Available Room) increased slightly (1%) to £89 compared to the same period, both sitting below the rate of inflation for January (3%).

Regionally, the East Midlands and South West England recorded moderate increases in occupancy compared to January 2025, both up by 1pp. In contrast, many regions saw declines with Yorkshire & The Humber and East of England experiencing the biggest decrease, both down by 4pp year on year.

Mid-sized hotels observed year-on-year decline in occupancy, with hotels with 101-200 rooms experiencing a 2pp decline compared to 2025. In contrast, hotels with 201–300 rooms recorded a rise of 2pp.

Every month, the England Occupancy Survey (EOS) measures bedroom occupancy across the serviced accommodation sector. This includes mostly hotels, with a very small proportion of serviced apartments and larger B&Bs/guesthouses.

As well as occupancy levels for the country as a whole, results are also available by region.

In May 2024, a change of suppliers was made to the hotel occupancy data. The data in this report is now provided by Amadeus, a hotel market data company, from their constantly growing panel of hotels across the UK. To allow a meaningful comparison of year on year trends, VisitEngland has included historical data from Amadeus’ own panel in the reports from May 2024 onwards. The historical data displayed in these reports is not consistent with reports published prior to the May-August 2024 report

Between June 2017 and April 2024, occupancy data was collected using a syndicated panel provided by STR, a hotel market data and benchmarking company. To allow a meaningful comparison of year on year trends, VisitEngland and STR have included historical data from STR’s own panel in the reports from June 2017 onwards. The historical data displayed in these reports is not consistent with reports published prior to the June 2017 report.

The England Hotel Occupancy Survey is designated as official statistics and follows the Code of Practice for Official Statistics (2022)  set by the Office for Statistics Regulation.

All previous reports can be found on the VisitEngland website Archive page