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VisitBritain

Inbound visits and spend: annual, UK

See the latest annual UK level estimates of the number of visits to the UK, spend by inbound visitors and nights spent in the UK, based on the International Passenger Survey (IPS) released by the Office of National Statistics.

Released on:

16 October 2026

Next release:

to be confirmed

For further information, please get in touch.

Report highlights

VisitBritain’s modelled estimates suggest that inbound visits to the UK in 2025 were slightly above pre-COVID (2019) levels and 2024 levels. Visitor spending was slightly up compared to 2024, and was up vs 2019 in nominal terms but not when adjusted for inflation.

UK:

  • IPS estimates for 2025 from the ONS indicate that there were 40.8m inbound visits to the UK in 2025 with those visitors spending a total of £29.8bn and staying for a total of 278.2m nights in the UK. We caution that these are statistics in development.
  • VisitBritain modelled estimates (see slide 9 for more information) suggest that visits were 3% above pre-COVID levels and were up 2% vs 2024. Inbound visitor spending was up 19% vs 2019 and up 2% vs 2024. European visits and spend were estimated to have grown 4% and 6% in 2025 vs a decline of 1% for visits and spend for non-Europe.

GB:

  • In 2025, there were 15.1m holiday visits with visitors spending £14.5bn across the year. There were 12.9m visitors visiting friends and relatives in 2025, spending £6.7bn. Business visits totalled at 6.7m with spending at £5.6bn.
  • European visits totalled 23.7m with visitors spending £12.7bn. Across the pond, there were 6.4m visits and £8.5bn spend from those visiting from North America. Markets from the Rest of World saw 5.8m visits and £7.8bn spending in the UK.
  • In 2025, top markets for visits were the USA, France, Irish Republic and Germany, and for spend; USA, GCC*, Germany and France. Based on the second half of 2025 vs the second half of 2024, visits growth was led from the GCC markets, North East Asia, parts of Western Europe and long haul markets Australia and Canada, with USA visits on par with the previous year. For spend, GCC markets also led growth along with American markets (Canada, Brazil), parts of Western Europe and North East Asia, with spend from the USA also seeing a slight increase.

Please note, 2025 data is badged as ‘official statistics in development’ and estimates are subject to future change as further improvements to the methods are introduced. See the ‘About the survey’ section at the bottom of this page for more detail on caveats to the data. 

See the annual results for 2025 by nations and regions.

View the latest report

PDF

2025 IPS UK Total Inbound Update (Published 16 October 2026)

Access the estimates for 2025 in our summary report which covers the headlines from the ONS and VB modelled estimates. Please note 2025 data are official statistics in development and are subject to change.

Website IPS Latest Total GB Quarterly Data 2025 (updated 16th October 2026)

Download the 2025 data in Excel and explore the detail in the pre-built pivot tables. Data up from 2019 to 2024 is available separately below.

2024 and 2025 VB modelled inbound (Published 16 October 2026)

See VisitBritain's modelled UK growth rates for 2024 and 2025 to provide some level of annual comparison. The VisitBritain numbers for 2025 should not be used in isolation but are provided for trend analysis with previous years.

Website IPS Latest Total UK and GB Quarterly Data 2019 to 2024 (updated 4th September 2026)

Download the data in Excel and explore the detail in the pre-built pivot tables.

Explore the Total UK inbound data in full

Use our visualisations to see this data in greater depth and clarity. Filter by season, inbound market, purpose, mode, trip duration and nationality. Please note 2024 data is at the GB level.

We have temporarily removed the visualisations as we work to get the new 2024 data updated. 2025 data will not be available here, please explore the data in the pivot table.

Further analysis

This section contains 2024 estimates released on 26 August 2025 and does not reflect the revised 2024 estimates released on 4 September 2026. The data will be updated in due course. Revised estimates are available further up this page in the pivot tables. 2024 International Passenger Survey data is badged as ‘official statistics in development’ and are subject to change as further improvements to the methodology are introduced. The ONS does not endorse 2024 comparisons with previous years.
PDF

IPS Booking lead times 2024 (Published February 2026)

Analysis of a VisitBritain sponsored question in 2024 exploring booking lead times for inbound visitors to the UK.

States of Residence 2014-2024 for web v2.xlsx

Find out where visitors from inbound markets to the UK reside in their own country (2014-2024). The updated markets for 2024 are Australia, Austria, China, India, the Irish Republic, the Netherlands and Poland.

24 Ranks and growth 65 markets for web_0.xlsx

See how inbound markets to the UK rank for different measures such as visits, spend and nights using data from the International Passenger Survey.

IPS 2009 to 2024 top 50 markets

Find out the top 50 inbound markets to the UK ranked by visits, using data from the International Passenger Survey.

Small markets 24 with formulas.xlsx

See data for smaller inbound markets that visit the UK, using data from the International Passenger Survey.

Accommodation Trends 2004-2024

See where inbound visitors are staying in the UK, using data from the International Passenger Survey.

Long term trends - Tourism Travel Account 1958-2024

See historical trends of inbound and outbound spend to and from the UK.

XLS

Long term trends - Market Trends 1979 - 2024

See historical volume and value trends by inbound market the UK.

Long term trends - Arrivals and Receipts 1964-2024

See historical volume and value trends to the UK.

About the survey

The International Passenger Survey (IPS) is a continuous survey carried out by the Office for National Statistics (ONS). It covers all major air, sea and tunnel ports, providing detailed information on the numbers and types of visits made by people travelling to and from the UK.

Please note due the ONS’ ongoing planned improvements to the travel and tourism statistics:

  • 2025 estimates are badged as ‘official statistics in development’ and estimates are subject to future change as further improvements to the methods are introduced. The ONS are not endorsing comparisons between the old methodology (pre-July 2024) and new methodology (post July-2024), and therefore comparisons shown in this report are only for H2 2025 vs H2 2024 (both under the new methodology). The ONS are assessing options for measuring discontinuities from the old and new time series including options for adjusting the back series (please refer to the latest ONS article on improvements).
  • VisitBritain has included modelled growth rates to provide some level of annual comparison for 2024 and 2025 and longer term trends to show how inbound tourism would have progressed under the old methodology. These suggest that aggregate visits and spend numbers are lower under the new methodology.
  • The new methodology from July 2024 includes pseudo records for freight (lorry drivers) who are not captured via data collection at the ports, as they were in the old methodology. These pseudo records represent those who travel to the UK via sea (at Dover) and tunnel (at Eurotunnel). These records are included in the total inbound estimates at the UK, GB and total business visits level, and, for freight via Eurotunnel only, records are also included in the Europe total. Therefore, freight records are not available at any other breakdown including at the market or nations/regions level, so the sum of these will not tally up to the totals where the pseudo records are present.
  • The ONS continue to explore the feasibility of incorporating Northern Ireland data from NISRA into the new methodology. These estimates are included in the UK total but any estimates below this level are at the GB level only (i.e. exclude Northern Ireland). 
  • VisitBritain notes that in comparison to other data sources, estimates for some long-haul markets (particularly some Asian markets), appear lower under the new methodology from July 2024, and so users should bear this in mind when interpreting results.
  • The ONS are also undertaking a review of the historical data, so previous years data may be subject to marginal change.
  • See the latest IPS data publication and update on improvements to the travel and tourism statistics on the ONS website. 

For further information, refer to the About the IPS page.