VisitBritain

Inbound visits and spend: annual, regional

See the latest annual estimates of the number of visits to the UK and total spend by inbound visitors, by UK area, based on the International Passenger Survey released by the Office of National Statistics.

Released on:

26 August 2025

Next release:

to be confirmed

For further information, please contact [email protected].

Report highlights

Scotland led the recovery and reported record visits and spend in 2024; Wales showed YoY growth vs 2023 in spend and visits but remained behind pre-COVID levels. London slightly outpaced Rest of England. The majority of English regions saw lower spending than 2023, whilst for visits, most saw growth or slight declines vs 2023, and remained below 2019. These numbers are provisional and badged as ‘official statistics in development’ and we urge caution with trend analysis, especially for the second half of the year.

Visits:

  • Visits to London showed a slightly stronger recovery vs visits to the Rest of England 2024. Inbound visits to both regions were up vs 2023 but still lagged behind 2019 levels.
  • In 2024, visits to most England regions were still down vs 2019, apart from East of England. YoY growth vs 2023 was mixed, with visits up from the East of England, South East, West Midlands, and East Midlands, and moderate declines in remaining regions.
  • Inbound visits to Scotland for 2024 reached a new record and showed the strongest growth vs 2019 and 2023 out of all nations.
  • Visits to Wales continued to grow and showed an increase vs 2023, but were still behind 2019 levels.

Spend (in nominal terms, not adjusted for inflation):

  • In 2024, inbound spend to London was up vs 2019 and 2023 whilst spend to the Rest of England exceeded pre-pandemic levels but just fell short of 2023 levels.
  • For spend across 2024, most regions had recovered to 2019 levels, apart from the North East and Yorkshire. London, East of England, South West and South East all reported growth vs 2023, West Midlands saw spend on par with the previous year and the remaining 4 regions saw YoY declines.
  • Scotland also led inbound spend recovery with a record spend in 2024. Spend was up by over half vs pre-COVID levels.
  • Inbound spend to Wales just surpassed 2023 levels but was still below 2019 levels.

Please note, 2024 data is badged as ‘official statistics in development’ and estimates are subject to future change as further improvements to the methods are introduced. See the ‘About the survey’ section at the bottom of this page for more detail on caveats to the data. 

See the provisional annual results for 2024 by total UK/GB.

View the latest report

PDF

2024 IPS Nations and Regions Inbound Update (Published 26 August 2025)

Access the final estimates for 2024 in our summary report which covers the headlines and distribution by GB nation and England regions.

IPS Nations and Regions pivot tables 2019-2024 (Published 26 August 2025)

Download the data in Excel and explore the detail in the pre-built pivot tables.

Explore the Nations & Regions inbound data in full

Use our visualisations to see this data in greater depth and clarity. Filter by inbound market, UK nation, UK region, season and purpose.

Please note 2024 is at the GB level.

Further analysis

Regional Spread by Year 2002 - 2023 pivot tables

See regional spread of inbound visitors to the UK from 2002 - 2023 via pre-built pivot tables

IPS Subregional Trend By Purpose and Country 2009-2023

See subregional data including England counties by purpose and country, using data from the IPS.

Subregions vs Purpose and Accommodation 2001 - 2023

Subregional data for accommodation usage by inbound visitors to the UK.

About the survey

The International Passenger Survey (IPS) is a continuous survey carried out by the Office for National Statistics (ONS). It covers all major air, sea and tunnel ports, providing detailed information on the numbers and types of visits made by people travelling to and from the UK.

Please note due to the ONS’ ongoing planned improvements to the travel and tourism statistics:

  • 2024 final estimates are badged as ‘official statistics in development’ and estimates are subject to future change as further improvements to the methods are introduced. The ONS are not endorsing comparisons with previous years.
  • VisitBritain notes that the decline in visit numbers this data shows for the second half of 2024, compared to 2023, is in contrast to several other data sources that we have access to, which suggest moderate growth. In particular, there is a sharp decline in visits from Dover to Calais in the IPS data as well as a notable decline in lorry drivers surveyed. This is more likely to impact business visitors, those visiting from Eastern Europe and some Western European markets, and those visiting Southern and Central England. We have included trended data for transparency and completeness, but we urge caution when interpreting these estimates and advise users to note the ONS’ badging of the 2024 data as ‘official statistics in development’. The ONS have noted this and are investigating the survey design and admin data used for calibration to better to understand this (point 5 in the ONS update).
  • VisitBritain also notes the new incorporation of NISRA data into the UK estimates which is inconsistent with previous years (point 4 in the ONS update).
  • To allow for UK comparability to previous years, VisitBritain have included modelled estimates for the 2024 UK data at the annual and quarterly level. See the report for more information.
  • Whilst the IPS data collection method has been harmonised with the Civil Aviation Authority, the data has not yet been incorporated alongside the IPS data, with plans to do so by the Q3 2025 publication.

The ONS are also undertaking a review of the historical data, so previous years data may be subject to marginal change. See the latest IPS data publication and update on improvements to the travel and tourism statistics on the ONS website. 

For further information, refer to the About the IPS page.

  • An important note about the survey’s methodology when interpreting regional data:

    • Visitors who spend at least one night in the UK during their trip are asked where they stayed. This information can be aggregated to look at the number of visits, nights, and spending in different regions, cities, and towns.
    • Information at the regional level is often based on very small sample sizes, and as such should be treated with extreme caution, and used solely as an indicative estimate. The IPS is a national survey, and is not designed to be statistically robust at the regional level.
    • Visitors often spend nights in more than one location during their trip. This means that ‘visits’ values for different regions will not sum to the national total – for example a visitor from the US making a single visit to the UK could be counted as making a ‘staying visit’ to London, to Edinburgh and to Chester.
    • The data includes a ‘Total UK’ category, representing the true national total for visits.
    • ‘Double counting’ is not an issue when looking at visitor nights or spending.
    • No information is recorded about where visitors arriving or departing the UK on the same day travel during their trip, nor is information recorded about where ‘staying visitors’ go for ‘day trips’. If a visitor from France spends four nights in Edinburgh, they may take a day trip to St Andrews and another to Stirling, but this information will not be recorded in the IPS.

    A note on the English regions

    Data for each of the English regions can be viewed individually, or at an aggregated level. The aggregated levels available are:

    • Rest of England: all regions outside London combined.
    • England’s North Country: North East, North West and Yorkshire combined.
    • Central England: West Midlands, East Midlands and East of England combined.
    • Southern England: South East and South West combined.

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