VisitEngland

England Tourism Business Monitor

This survey looked at how tourism accommodation and attractions businesses were performing, how satisfied they were with the performance, and their confidence about the future of their business. It also compared domestic and inbound visitor trends.

Released on:

January 2019

Next release:

not scheduled

For further information, please contact research@visitbritain.org.

Report highlights

  • 43% of accommodation providers reported an increase compared with the previous year, while 17% saw a decline in visitors over the Christmas and New Year 2018 period, vs the year before.

  • Over half (56%) of attractions reported improvement in admissions over the festive period, which was consistent with the result for 2018 overall.

  • Advanced accommodation booking levels from now until the end of Easter were comparatively low across all accommodation types, while booking outlook for summer 2019 looked fairly stable, with 58% reporting the same booking levels as 2018.

  • Among attractions, business confidence in the period up until Easter was more tentative than during past waves. More than 9 in 10 still felt confident, but only 27% felt ‘very’ confident.

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Tourism Business Monitor - January 2019.pdf

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About the survey

The Tourism Business Monitor was a survey of accommodation and attractions businesses. While currently not running, the survey used to take place several times a year (often January, Easter, July, September and October). Results were published at a total level and for different types of business.

At key times of the year, we asked a sample of around 300 accommodation providers and around 250 visitor attractions in England to report their performance in the most recent period and their expectations for the coming months. We also included questions in the survey to collect information about topical issues and any other areas that may have affected performance.