Domestic Sentiment Tracker
Released on:
19 February 2026
Next release:
19 March 2026
For further information, please get in touch.
Report highlights
February 2026
- Over the past few months, trip intentions have been fairly stable, not much affected by a slightly more volatile consumer sentiment towards the cost of living crisis.
- In February 2026, 78% of UK adults intended to take a domestic overnight trip over the next 12 months, which is broadly in line with January 2026 (77%), while below February 2025 (81%).
- The top barriers to taking an overnight domestic trip in the next 6 months were the ‘Rising cost of living’ (31%) and the ‘UK weather’ (31%) followed by ‘Personal finances’ (25%).
- 66% took an overnight UK short break or holiday over the past 12 months, which is on par with the last year’s data.
Latest report
Domestic Sentiment Tracker Report - February 2026
Published: 19 February 2026
Domestic Sentiment Tracker - Data tables - February 2026
Published: 19 February 2026
For all previous reports, please scroll down to the archive.
Topical Reports
Domestic Sentiment Tracker Leisure Events Report
Published: February 2026
Domestic Sentiment Tracker Seaside Towns Report
Published: November 2025
About the survey
The domestic sentiment tracker was launched in May 2020 in collaboration with VisitScotland and Visit Wales. Initially, the objective was to track trip intentions in reaction to the Covid-19 crisis and understand the trajectory of tourism recovery in the UK. Gradually, the survey started addressing the cost of living crisis and its impact on trip intentions.
The survey covers these areas:
When and where UK adults intend to travel for overnight and day trips;
What activities they are looking for;
Who they are planning to travel with;
What accommodation type, destination type and region they are planning to stay at;
What motivations and barriers they encounter when planning to travel.
The surveys’ focus is on domestic travel – with international travel included –to show a comparison of trip intentions.
Each month’s report is based on a UK nationally representative sample of 1,500 adults aged 16 years and over, with additional boosts for Scotland and Wales.
Archive
Previous reports
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Domestic Sentiment Tracker Report - January 2026
Published: 22 January 2026
Download (1.08 MB)View (1.08 MB)Domestic Sentiment Tracker - Data tables - January 2026
Published: 22 January 2026
- PDFDownload (804.46 KB)View (804.46 KB)
Domestic Sentiment Tracker Report - December 2025
Published: 18 December 2025
Download (1.29 MB)View (1.29 MB)Domestic Sentiment Tracker - Data tables - December 2025
Published: 18 December 2025
PDFDownload (785.09 KB)View (785.09 KB)Domestic Sentiment Tracker Report - November 2025
Published: 20 November 2025
Download (1.25 MB)View (1.25 MB)Domestic Sentiment Tracker - Data tables - November 2025
Published: 20 November 2025
PDFDownload (728.45 KB)View (728.45 KB)Domestic Sentiment Tracker Report - October 2025
Published: 21 October 2025
Download (1.26 MB)View (1.26 MB)Domestic Sentiment Tracker - Data tables - October 2025
Published: 21 October 2025
PDFDownload (725.83 KB)View (725.83 KB)Domestic Sentiment Tracker Report - September 2025
Published: 18 September 2025
Download (1.26 MB)View (1.26 MB)Domestic Sentiment Tracker - Data tables - September 2025
Published: 18 September 2025
PDFDownload (796 KB)View (796 KB)Domestic Sentiment Tracker Report - August 2025
Published: 21 August 2025
Download (1.25 MB)View (1.25 MB)Domestic Sentiment Tracker - Data tables - August 2025
Published: 21 August 2025
PDFDownload (730.16 KB)View (730.16 KB)Domestic Sentiment Tracker Report - July 2025
Published: 22 July 2025
Download (1.19 MB)View (1.19 MB)Domestic Sentiment Tracker - Data tables - July 2025
Published: 22 July 2025
PDFDownload (735.67 KB)View (735.67 KB)Domestic Sentiment Tracker Report - June 2025
Published: 19 June 2025
Download (1.19 MB)View (1.19 MB)Domestic Sentiment Tracker - Data tables - June 2025
Published: 19 June 2025
PDFDownload (729.98 KB)View (729.98 KB)Domestic Sentiment Tracker Report - May 2025
Published: 21 May 2025
Download (1.23 MB)View (1.23 MB)Domestic Sentiment Tracker - Data tables - May 2025
Published: 21 May 2025
PDFDownload (715.72 KB)View (715.72 KB)Domestic Sentiment Tracker Report - April 2025
Published: 2 May 2025
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Published: 2 May 2025
PDFDownload (710.81 KB)View (710.81 KB)Domestic Sentiment Tracker Report - March 2025
Published: 20 March 2025
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Published: 20 March 2025
PDFDownload (701.63 KB)View (701.63 KB)Domestic Sentiment Tracker Report - February 2025
Published: 20 February 2025
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Published: 20 February 2025
PDFDownload (687.14 KB)View (687.14 KB)Domestic Sentiment Tracker Report - January 2025
Published: 21 January 2025
Download (1.28 MB)View (1.28 MB)Domestic Sentiment Tracker - Data tables - January 2025
Published: 21 January 2025
- PDFDownload (684.58 KB)View (684.58 KB)
Domestic Sentiment Tracker - December 2024
Published: 19th December 2024
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Published: 19th December 2024
PDFDownload (674.9 KB)View (674.9 KB)Domestic Sentiment Tracker - November 2024
Published: 21st November 2024
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Published: 21st November 2024
PDFDownload (668.62 KB)View (668.62 KB)Domestic Sentiment Tracker - October 2024
Published: 22nd October 2024
Download (1.3 MB)View (1.3 MB)Domestic Sentiment Tracker - Data tables - October 2024
Published: 22nd October 2024
PDFDownload (659.98 KB)View (659.98 KB)Domestic Sentiment Tracker - September 2024
Published: 19th September 2024
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Published: 19th September 2024
PDFDownload (651.89 KB)View (651.89 KB)Domestic Sentiment Tracker - August 2024
Published: 22nd August 2024
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Published: 22nd August 2024
PDFDownload (1.23 MB)View (1.23 MB)Domestic Sentiment Tracker - Data tables - July 2024
Published: 18th July 2024
PDFDownload (1.24 MB)View (1.24 MB)Domestic Sentiment Tracker - Data tables - June 2024
Published: 5th July 2024
PDFDownload (1.28 MB)View (1.28 MB)Domestic Sentiment Tracker - Data tables - May 2024
Published: 23rd May 2024
PDFDownload (1.26 MB)View (1.26 MB)Domestic Sentiment Tracker - Data tables - April 2024
Published: 3rd May 2024
PDFDownload (530.44 KB)View (530.44 KB)Domestic Sentiment Tracker - March 2024
Published: 21st March 2024
Download (1.25 MB)View (1.25 MB)Domestic Sentiment Tracker - Data tables - March 2024
Published: 21st March 2024
PDFDownload (502.37 KB)View (502.37 KB)Domestic Sentiment Tracker Report - February 2024
Published: 21st February 2024
Download (1.37 MB)View (1.37 MB)Domestic Sentiment Tracker - Data tables - February 2024
Published: 21st February 2024
PDFDownload (497.77 KB)View (497.77 KB)Domestic Sentiment Tracker Report - January 2024
Published: 23rd January 2024
Download (1.4 MB)View (1.4 MB)Domestic Sentiment Tracker - Data tables - January 2024
Published: 23rd January 2024
- PDFDownload (516.18 KB)View (516.18 KB)
Domestic Sentiment Tracker Report - Wave 65
Fieldwork period: 1st - 7th December 2023
Publication date: 20th December 2023Download (1.39 MB)View (1.39 MB)Domestic Sentiment Tracker - Wave 65 Excel
Fieldwork period: 1st - 7th December 2023
Publication: 20th December 2023PDFDownload (479.91 KB)View (479.91 KB)Domestic Sentiment Tracker Report - Wave 64 PDF
Fieldwork period: 1st - 7th November 2023
Publication date: 21st November 2023Download (1.54 MB)View (1.54 MB)Domestic Sentiment Tracker - Wave 64 Excel
Fieldwork period: 1st - 7th November 2023
Publication date: 21st November 2023PDFDownload (472.52 KB)View (472.52 KB)Domestic Sentiment Tracker - Wave 63 PDF
Fieldwork period: 2nd - 9th October 2023
Publication date: 19th OctoberDownload (1.55 MB)View (1.55 MB)Domestic Sentiment Tracker - Wave 63 Excel
Fieldwork period: 2nd - 9th October 2023
Publication date: 19th October 2023PDFDownload (543.04 KB)View (543.04 KB)Domestic Sentiment Tracker - Wave 62 PDF
Fieldwork period: 1st - 7th September 2023
Publication date: 21st September 2023Download (1.43 MB)View (1.43 MB)Domestic Sentiment Tracker - Wave 62 Excel
Fieldwork period: 1st - 7th September 2023
Publication date: 21st September 2023PDFDownload (650.04 KB)View (650.04 KB)Domestic Sentiment Tracker - Wave 61 PDF
Fieldwork period: 1st - 7th August 2023
Publication date: 21st August 2023Download (1.44 MB)View (1.44 MB)Domestic Sentiment Tracker - Wave 61 Excel
Fieldwork period: 1st - 7th August 2023
Publication date: 21st August 2023PDFDownload (615.93 KB)View (615.93 KB)Domestic Sentiment Tracker - Wave 60 PDF
Fieldwork Period: 3rd to 9th July 2023
Published: 21st July 2023Download (1.43 MB)View (1.43 MB)Domestic Sentiment Tracker - Wave 60 Excel
Fieldwork period: 3rd - 9th July 2023
Publication date: 21st July 2023PDFDownload (607.5 KB)View (607.5 KB)Domestic Sentiment Tracker - Wave 59 PDF
Fieldwork period: 1st - 7th June 2023
Publication date: 19th June 2023Download (1.43 MB)View (1.43 MB)Domestic Sentiment Tracker - Wave 59 Excel
Fieldwork period: 1st - 7th June 2023
Publication date: 19th June 2023PDFDownload (599.1 KB)View (599.1 KB)Domestic Sentiment Tracker - Wave 58 PDF
Fieldwork period: 2nd - 9th May 2023
Publication date: 22nd May 2023Download (1.38 MB)View (1.38 MB)Domestic Sentiment Tracker - Wave 58 Excel
Fieldwork period: 2nd - 9th May 2023
Publication date: 22nd May 2023PDFDownload (566.03 KB)View (566.03 KB)Domestic Sentiment Tracker - Wave 57 PDF
Fieldwork period: 4th - 11th April 2023
Publication date: 24th April 2023Download (1.44 MB)View (1.44 MB)Domestic Sentiment Tracker - Wave 57 Excel
Fieldwork period: 4th - 11th April 2023
Publication date: 24th April 2023Download (2.09 MB)View (2.09 MB)Domestic Sentiment Tracker - Wave 56 Excel
Fieldwork period: 1st - 7th Mar 2023
Publication date: 17th March 2023PDFDownload (600.21 KB)View (600.21 KB)Domestic Sentiment Tracker - Wave 56 PDF
Fieldwork period: 1st - 7th Mar 2023
Publication date: 17th March 2023PDFDownload (611.96 KB)View (611.96 KB)Domestic Sentiment Tracker - Wave 55 PDF
Fieldwork period: 1st - 7th Feb 2023
Publication date: 17th February 2023Download (2.17 MB)View (2.17 MB)Domestic Sentiment Tracker - Wave 55 Excel
Fieldwork period: 1st - 7th Feb 2023
Publication date: 17th February 2023PDFDownload (578.13 KB)View (578.13 KB)Domestic Sentiment Tracker - Wave 54 PDF
Fieldwork period: 3rd - 9th Jan 2023
Publication date: 19th January 2023Download (2.36 MB)View (2.36 MB)Domestic Sentiment Tracker - Wave 54 Excel
Fieldwork period: 3rd - 9th Jan 2023
Publication date: 19th January 2023 Project Period Fieldwork period Link Publication Date Wave 53 1st - 7th Dec 2022 PDF (PDF, 564.93 KB) | Excel (XLSX, 1.95 MB) 19th December 2022 Wave 52 1st - 7th Nov 2022 PDF (PDF, 574.48 KB) | Excel (XLSX, 2.07 MB) 17th November 2022 Wave 51 3rd - 10th Oct 2022 PDF (PDF, 582.56 KB) | Excel (XLSX, 2.08 MB) 19th October 2022 Wave 50 1st - 7th Sept 2022 PDF (PDF, 588.63 KB) | Excel (XLSX, 2.07 MB) 20th September 2022 Wave 49 1st - 7th Aug 2022 PDF (PDF, 564.17 KB) | Excel (XLSX, 2 MB) 17th August 2022 Wave 48 1st - 7th Jul 2022 PDF (PDF, 521.25 KB) | Excel (XLSX, 1.9 MB) 19th July 2022 Wave 47 8th –14th June 2022 PDF (PDF, 497.41 KB) | Excel (XLSX, 1.93 MB) 24th June 2022 Wave 46 3rd - 9th May 2022 PDF (PDF, 613.38 KB) | Excel (XLSX, 2.14 MB) 18th May 2022 Wave 45 1st - 7th Apr 2022 PDF (PDF, 588 KB) | Excel (XLSX, 2.63 MB) 19th April 2022 Wave 44 1st - 7th Mar 2022 PDF (PDF, 591.97 KB) | Excel (XLSX, 2.53 MB) 15th March 2022 Wave 43 1st - 7th Feb 2022 PDF (PDF, 707.14 KB) | Excel (XLSX, 3.38 MB) 15th February 2022 Wave 42 4th - 10th Jan 2022 PDF (PDF, 685.23 KB) | Excel (XLSX, 3.11 MB) 18th January 2022 Project Period Fieldwork period Link Publication Date Wave 41 1st - 7th Dec 2021 PDF (PDF, 487.62 KB) | Excel (XLSX, 2.97 MB) 15th December 2021 Wave 40 4th - 10th Nov 2021 PDF (PDF, 459.39 KB) | Excel (XLSX, 2.26 MB) 17th November 2021 Wave 39 6th - 10th Sept 2021 PDF (PDF, 1.02 MB) | Excel (XLSX, 2.35 MB) 17th Sept 2021 Wave 38 23rd - 27th Aug 2021 PDF (PDF, 1.02 MB) | Excel (XLSX, 1.37 MB) 3rd September 2021 Wave 37 9th - 13th Aug 2021 PDF (PDF, 1.52 MB) | Excel (XLSX, 1.36 MB) 20th August 2021 Wave 36 26th - 31st July 2021 PDF (PDF, 1.53 MB) | Excel (XLSX, 1.4 MB) 5th August 2021 Wave 35 12th - 16th July 2021 PDF (PDF, 1.48 MB) | Excel (XLSX, 1.4 MB) 23rd July 2021 Wave 34 28th Jun - 2nd Jul 2021 PDF (PDF, 1.47 MB) | Excel (XLSX, 1.42 MB) 9th July 2021 Wave 33 14th -18th June 2021 PDF (PDF, 1.35 MB) | Excel (XLSX, 1.29 MB) 24th June 2021 Wave 32 31st May - 6th June 21 PDF (PDF, 1.03 MB) | Excel (XLSX, 1.29 MB) 10th June 2021 Wave 31 17th - 21st May 2021 PDF (PDF, 1.03 MB) | Excel (XLSX, 1.26 MB) 27th May 2021 Wave 30 4th - 9th May 2021 PDF (PDF, 956.31 KB) | Excel (XLSX, 1.37 MB) 14th May 2021 Wave 29 19th - 23rd April 2021 PDF (PDF, 1.04 MB) | Excel (XLSX, 1.31 MB) 29th April 2021 Wave 28 6th - 10th April 2021 PDF (PDF, 961.58 KB) | Excel (XLSX, 1.18 MB) 19th April 2021 Wave 27 22nd - 26th March 2021 PDF (PDF, 948.12 KB) | Excel (XLSX, 1.19 MB) 1st April 2021 Wave 26 8th - 12th March 2021 PDF (PDF, 963.58 KB) | Excel (XLSX, 1.2 MB) 19th March 2021 Wave 25 8th - 12th February 2021 PDF (PDF, 1.47 MB) | Excel (XLSX, 1.36 MB) 19th February 2021 Wave 24 25th - 29th January 2021 PDF (PDF, 1.48 MB) | Excel (XLSX, 1.39 MB) 4th February 2021 Wave 23 11th - 15th January 2021 PDF (PDF, 1.47 MB) | Excel (XLSX, 1.33 MB) 22nd January 2021 Project Period Fieldwork period Link Publication Date Wave 22 18th - 23rd December 2020 PDF (PDF, 1.49 MB) | Excel (XLSX, 1.37 MB) 8th January 2021 Wave 21 7th - 11th December 2020 PDF (PDF, 1.49 MB) | Excel (XLSX, 1.31 MB) 18th December 2020 Wave 20 23rd - 27th November 2020 PDF (PDF, 1.5 MB) | Excel (XLSX, 1.33 MB) 4th December 2020 Wave 19 9th - 13th November 2020 PDF (PDF, 1.51 MB) | Excel (XLSX, 1.31 MB) 19th November 2020 Wave 18 26th - 30th October 2020 PDF (PDF, 1.55 MB) | Excel (XLSX, 1.33 MB) 6th November 2020 Wave 17 12th - 16th October 2020 PDF (PDF, 1.6 MB) | Excel (XLSX, 1.34 MB) 23rd October 2020 Wave 16 28th Sept - 2 Oct 2020 PDF (PDF, 1.55 MB) | Excel (XLSX, 1.33 MB) 11th October 2020 Wave 15 14th - 18th Sept 2020 PDF (PDF, 1.55 MB) | Excel (XLSX, 1.28 MB) 25th September 2020 Wave 14 31st Aug - 4th Sept 2020 PDF (PDF, 1.52 MB) | Excel (XLSX, 1.25 MB) 14th September 2020 Wave 13 10th - 14th August 2020 PDF (PDF, 1.43 MB) | Excel (XLSX, 1.03 MB) 18th August 2020 Wave 12 3rd - 7th August 2020 PDF (PDF, 862.77 KB) | Excel (XLSX, 1 MB) 13th August 2020 Wave 11 27th -31st July 2020 PDF (PDF, 1.43 MB) | Excel (XLSX, 1.06 MB) 6th August 2020 Wave 10 20th - 24th July 2020 PDF (PDF, 1.41 MB) | Excel (XLSX, 3.47 MB) 30th July 2020 Wave 9 13th - 17th July 2020 PDF (PDF, 1.14 MB) | Excel (XLSX, 1.1 MB) 23rd July 2020 Wave 8 6th - 10th July 2020 PDF (PDF, 1.15 MB) | Excel (XLSX, 1.01 MB) 14th July 2020 Wave 7 29th June - 3rd July 2020 PDF (PDF, 943.58 KB) | Excel (XLSX, 1.01 MB) 8th July 2020 Wave 6 22nd - 26th June 2020 PDF (PDF, 941.24 KB) | Excel (XLSX, 1.02 MB) 2nd July 2020 Wave 5 15th - 19th June 2020 PDF (PDF, 939.35 KB) | Excel (XLSX, 1020.07 KB) 24th June 2020 Wave 4 8th - 12th June 2020 PDF (PDF, 931.22 KB) | Excel (XLSX, 995.57 KB) 18th June 2020 Wave 3 1st - 5th June 2020 PDF (PDF, 921.59 KB) | Excel (XLSX, 1 MB) 12th June 2020 Wave 2 25th - 29th May 2020 PDF (PDF, 841.52 KB) | Excel (XLSX, 958.43 KB) 5th June 2020 Wave 1 18th - 22nd May 2020 PDF (PDF, 818.39 KB) | Excel (XLSX, 1.8 MB) 1st June 2020
Previous Tracker Profiling reports
Domestic Sentiment Tracker Profiling Report 16
Fieldwork period: 3rd - 10th July, 1st - 7th August, 1st - 7th September
Publication date: 9th November 2023
Domestic Sentiment Tracker Profiling Report 15
Fieldwork period: 3rd-10th January, 1st-7th February, 1st-9th March 2023
Publication date: 5th May 2023
Domestic Sentiment Tracker Profiling Report 14
Fieldwork period: 3rd-9th Oct, 1st-7th November, 1st-7th December 2022
Publication date: 27th January 2023
Domestic Sentiment Tracker Profiling Report 13
Fieldwork period: 1st-7th July, 1st-7th August, 1st-7th September 2022
Publication date: 7th October 2022
Domestic Sentiment Tracker Profiling Report 12
Fieldwork period: 1st-7th March, 1st-7th April, 3rd-9th May 2022
Publication date: 16th June 2022
Domestic Sentiment Tracker Profiling Report 11
Fieldwork period: 4th – 10th January & 1st – 7th February 2022
Publication date: 1st March 2022
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