Segments

Interested in targeting a specific audience?

We have detailed data on the different characteristics of inbound visitors, including the visiting friends and relatives and business traveller segments. You can also read our insights into the youth and study and luxury markets.

Understanding our customer segments

Girl walking across a suspension bridge with green trees in the background
Learn how we classify our survey respondents into segments. Understand the customer journey from the initial inspiration stage through to booking a trip and how they differ per market.   

Business visits & events

A man and woman in business suits walk under glass arched building
Detailed statistics on the business visits and events sector.

Luxury Travel

Arabian couple having afternoon tea in luxury hotel in Manchester
Read about High Net Worth Individuals (HNWI) worldwide and their appetite for luxury travel.

Visiting friends & relatives

A man and a woman with two young boys sight see from the top of The London Eye
Take a look at our statistics and insights into this resilient segment of the inbound visitor economy.

Youth & study

Crowds walking under a bridge of fantasy vehicles and tightrope walker at Bestival, Lulworth Estate, Dorset, England
Discover how targeting the youth traveller can help secure long-term business.