Segments

Interested in targeting a specific audience?

We have detailed data on the different characteristics of inbound visitors, including the visiting friends and relatives and business traveller segments. You can also read our insights into the youth and study and luxury markets.

Business visits & events

A man and woman in businesswear talking and walking under a walkway
Detailed statistics on the business visits and events sector.

Luxury

Bathtub in a bathroom with ornate wallpaper in a luxury hotel
Read about High Net Worth Individuals (HNWI) worldwide and their appetite for luxury travel.

Visiting friends & relatives

Two female tourists in Northumberland, a woman in pink taking a photo of a woman in green by a fountain
Take a look at our statistics and insights into this resilient segment of the inbound visitor economy.

Youth & study

A group of young people holding drinks in a muddy field enjoying V Festival
Discover how targeting the youth traveller can help secure long-term business.