Days Out campaign to boost domestic tourism goes live

From 9 October, The National Lottery Days Out campaign is offering £25 off trips to hundreds of top attractions across the UK for Lotto players this October.

We have been working in partnership with the National Lottery on a Days Out campaign to stimulate the recovery of the domestic tourism sector, and give a much needed wellness boost to players by inspiring them to get out and about this autumn.

Tourism Minister Nigel Huddleston said:

"The fantastic National Lottery Days Out Scheme is part of our plan to help our brilliant tourism sector to build back better from the challenges of the pandemic. There is so much to see and do throughout the year across the whole of the UK. I encourage all National Lottery players to see what's on offer and get out there and have some great days out at top attractions."

Our CEO Sally Balcombe said:

“VisitBritain is very pleased to be supporting the National Lottery Days Out campaign to encourage more of us to get out and discover the fantastic visitor attractions and experiences here on our doorstep and enjoy a great day out with family and friends.
“Stimulating demand for domestic day trips through the quieter shoulder season will help to extend the tourism season this year, supporting attractions, local businesses and destinations across the UK who have been working flat-out to welcome visitors back safely and provide a stand-out experience.
“As the National Lottery Days Out campaign delivery partner we also want to support visitor attractions and experiences to drive future sales through our Tourism Exchange Great Britain platform and the VisitBritain Shop, reaching more domestic and international customers.”

The campaign is supported by a major media campaign. Read more about the campaign



  • The National Lottery Days Out campaign will see hundreds of thousands of £25 vouchers made available to National Lottery players to redeem against a day out in the UK this autumn. It is backed by a multi-million-pound national advertising campaign and launching on primetime television during the National Lottery results show on 9 October.
  • National Lottery players will be able to redeem their Lotto ticket for a voucher code up to the value of £25, funded by the National Lottery, for use at participating attractions and experiences via the VisitBritain Shop, administered by VisitBritain. The money for this initiative comes from a National Lottery promotional fund. It is not being funded by money allocated for National Lottery Good Causes or by National Lottery operator Camelot.
  • Participating attractions and experiences will have registered on to VisitBritain’s business-to-business (B2B) Tourism Exchange Great Britain (TXGB) distribution platform before being accessible to customers to redeem their vouchers through the VisitBritain Shop for the duration of the campaign. VisitBritain has also produced a promotional toolkit, campaign assets and messaging for participating attractions and experiences to support marketing. For more information, please see: 
  • VisitBritain wants to continue to support attractions and experiences reach more customers and drive additional bookings through TXGB, its B2B platform connecting tourism suppliers to domestic and international distributors, and the VisitBritain Shop.
  • The campaign supports the UK’s domestic tourism industry by stimulating demand for off-season domestic day trips to visitor attractions and experiences including heritage sites, gardens, zoos and aquariums, theme parks, farm parks, tours and excursions. 
  • VisitBritain’s inbound and domestic forecasts are available on its website here: