We have been working in partnership with the National Lottery on a Days Out campaign to stimulate the recovery of the domestic tourism sector, and give a much needed wellness boost to players by inspiring them to get out and about this autumn.
Tourism Minister Nigel Huddleston said:
"The fantastic National Lottery Days Out Scheme is part of our plan to help our brilliant tourism sector to build back better from the challenges of the pandemic. There is so much to see and do throughout the year across the whole of the UK. I encourage all National Lottery players to see what's on offer and get out there and have some great days out at top attractions."
Our CEO Sally Balcombe said:
“VisitBritain is very pleased to be supporting the National Lottery Days Out campaign to encourage more of us to get out and discover the fantastic visitor attractions and experiences here on our doorstep and enjoy a great day out with family and friends.
“Stimulating demand for domestic day trips through the quieter shoulder season will help to extend the tourism season this year, supporting attractions, local businesses and destinations across the UK who have been working flat-out to welcome visitors back safely and provide a stand-out experience.
“As the National Lottery Days Out campaign delivery partner we also want to support visitor attractions and experiences to drive future sales through our Tourism Exchange Great Britain platform and the VisitBritain Shop, reaching more domestic and international customers.”
The campaign is supported by a major media campaign. Read more about the campaign.