Our missions and events are a powerful platform for trade-ready British suppliers to connect with targeted international buyers. With 78% of inbound visitors booking through intermediaries, forging relationships with travel trade in market is a fundamental way to grow your business. Our events unlock growth opportunities and drive bookings across all of Britain’s nations and regions.
We work directly with travel trade in key inbound tourism markets to ensure our events bring decision makers into the room. Each event is tailored to its market, offering a mixture of business meetings, networking and seminars, giving you the best chance to build meaningful relationships with top international buyers and grow business.
We are delighted to share our sales mission programme dates for 2026/27 and 2027/28 with you, to get dates in diaries. Expressions of interest will open soon.
For 2026/27 we are trialling a more focussed and curated approach for our European sales missions. More details coming soon.
All events listed are subject to demand and dates and location may change. If you have registered to attend any of our events, please do not book any travel arrangements until your attendance at the event has been confirmed.
| Event Name | Event Date | Indicative price | Description | Status |
|---|---|---|---|---|
| Brazil Mission 2026 | 8 to 11 June 2026 | Primary Delegate £3,000+VAT Secondary delegate £1,500+VAT | Hosted in Brazil’s largest city, São Paulo, this mission provides access to high-quality buyers from across Brazil through one-to-one meetings and networking opportunities. | Registrations now open. Deadline to register interest 23 January 2026 |
| Australia | 14 to 18 September 2026 | Details coming soon | Details coming soon | Registrations opening soon |
| Germany | November 2026 | |||
| France and Netherlands | 2027 | |||
| China | 2027 | |||
| USA and Canada | 2027 | |||
| India | 2027 | |||
| GCC | 2028 |
