VisitEngland’s Easter Trip Tracker survey, published today, indicates that 10.6 million Brits are definitely planning an overnight holiday trip in the UK for the Easter weekend, bringing an estimated £3.9 billion boost to the economy. This is also more than the 6.7 million, 12% of Brits, who are planning a trip abroad this Easter.
The figures are roughly on par with last year’s Easter Trip Tracker when 11 million Brits had definitely planned an overnight holiday trip in the UK for the long weekend. In 2023, the figure was 6.5 million.
A further 3.4 million people surveyed this year were undecided about whether to take an overnight holiday trip in the UK during the Easter weekend. The top reasons for those were around ‘waiting to see what the weather is like’ and ‘waiting to see if I can afford it’.
VisitEngland Chief Executive Patricia Yates said:
“Tourism businesses and destinations will be looking to the critical Easter weekend for much needed cash flow after the lean winter months so it’s encouraging to see many of us are planning a holiday at home. From walking in our beautiful countryside with the promise of a pub lunch or on a city break exploring contemporary culture in our buzzing cities to enjoying fish and chips on the beach in our stunning seaside locations, there really is nowhere quite like Britain in springtime.
“We also know from our latest research that the cost of living remains a concern and while people are still keen to take a break, many are booking late, taking shorter breaks, wanting to save on accommodation, activities and eating out, making it difficult for businesses to plan in advance. So a rallying cry to please go out and explore the amazing destinations and attractions here on our doorstep this spring, tourism businesses will be very pleased to see you.”
Of those definitely planning an overnight domestic trip during the Easter break, the majority were planning a short-break of one-to-three nights.
For information about what’s on this spring in England from hotel launches to foodie festivals and new look museums please see VisitEngland’s springtime news here: VisitEngland’s 2025 Springtime News | VisitBritain.org
ENDS
Notes to editors:
About VisitEngland’s Easter Trip Tracker Survey:
- VisitEngland’s full Easter Trip Tracker survey can be accessed on our Bank Holiday trip tracker page here: https://www.visitbritain.org/research-insights/domestic-bank-holiday-trip-tracker
- The 10.6 million represents 19% of adults in Britain who said they definitely plan to take a holiday in the UK over Easter 2025 compared to 6.7 million, representing 12% of adults in Britain, who said they definitely plan to take a holiday abroad during Easter 2025.
- VisitEngland commissions online omnibus surveys periodically in order to collect data on the number of GB consumers who plan to take an overnight trip at key times throughout the year.
- In this Easter edition, the survey was carried out on an online omnibus by Kantar Research Express, with a representative sample of 1,240 adults aged 16 and over in Great Britain.
- The fieldwork for the survey took place between 3rd – 7th April 2025.
- Trip volumes are based on an estimated adult (16+) population of 56m in GB for 2025 (Office for National Statistics).
- Economic impact is based on the average domestic overnight holiday spend of £369 per trip in Britain (GBTS, 2024 annual figures).
