International campaign launched to drive inbound tourism
'Welcome to Another Side of Britain' is putting the spotlight on Britain’s cities, hit hard by the absence of international visitors, as well as on...
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Promoting Britain in the Commonwealth Games
We are focusing our activity on promoting Britain's tourism and hospitality globally, in partnership with the West Midlands Growth Company.
Message from BTA Chair Dame Judith Macgregor: Patricia Yates appointed VisitBritain/VisitEngland CEO
On behalf of the BTA Board and VisitBritain/VisitEngland, I am delighted to announce the permanent appointment of Patricia Yates as CEO
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Rose Award winners revealed
Congratulations to the 100 winners of the 2022 Rose Awards, celebrating accommodation businesses who provide visitors with the warmest of welcomes.
Access the toolkit
Get involved in Welcome to Another Side of Britain
Download the toolkit to be part of our international marketing campaign
Training on how to reach overseas visitors
Sign up for Taking England to the World workshops to learn how to reach international markets and boost your bookings.
Find out more about the VisitEngland Awards for Excellence 2022
Employ and manage staff
Find support and resources to help you practice good recruitment and employee management.
Make your business accessible
Use our free online tool to provide potential customers, including disabled people, with important accessibility information about your business.
Know your legal obligations
Ensure your business is compliant with the latest regulations with the help of the online Pink Book: Legislation for Tourist Accommodation.
Get quality assessed
Join our quality assessment schemes for accommodation and attractions and get a host of benefits.
Inbound COVID-19 sentiment tracker
See further results
Domestic Sentiment Tracker
The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK and abroad.
Tourism forecast 2021
Take a look ahead with our inbound and domestic forecasts for 2021.
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Domestic day visits in 2019
The Annual Great Britain Day Visits Survey 2019 results are now available.
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Domestic overnight trips in 2019
The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.
Read a copy