ITB Berlin 2026 (Internationale Tourismus Börse)
Image carousel
Corner view of the VisitBritain stand at ITB Berlin 2024
Attendees meeting at the VisitBritain stand at ITB Berlin 2024
Attendees meeting at the VisitBritain stand at ITB Berlin 2024
VisitBritain stand at ITB Berlin 2024
VisitBritain stand at ITB Berlin 2024
At a glance
UK exhibitors will have the opportunity to attend under the VisitBritain brand whilst benefiting from the visibility and services provided by VisitBritain at the show.
Event dates: 3-5 March 2026
Registration deadline: 25 July
Price: Packages starting from £2,492+VAT
Location: Germany, Messe Berlin
Level of experience required: Trade ready and bookable, comfortable with arranging own meeting diary of appointments with international buyers, full bookability.
Grants: There are currently no grants available through VisitBritain, but it is worth checking with your Local Visitor Economy Partnership (LVEP) or Destination Management Organisation (DMO) as in some instances grants are available through local authorities to attend overseas trade events.
Recommended requirements to attend this event as an exhibitor
- Be international market trade ready
- Be confident in arranging your own diary with international buyers
- Preferred to have German speaking staff
If you have not attended this event previously, we would recommend to visit the show and meet with the VisitBritain team and exhibitors. To arrange to meet with the VisitBritain German team in 2026, email Birthe Pohlmeyer at [email protected]. To get more information about the event, email Misha Kim at [email protected].
What do exhibitors get?
- Own exhibiting space on the VisitBritain stand and all stand services
- Co-exhibitor benefits and visibility within the UK stand
- On-site support and networking opportunities
- Enhanced visibility with German, Swiss, Austrian and other European buyers
VisitBritain ITB Co-exhibitors packages 2026
Below is an overview of our 2026 packages currently available:
Pod + Table (£ 7,343 + VAT)
Price includes three exhibitor passes. Single counter pod with a 32” landscape screen for displaying rolling or static media, one stool and own meeting table with four chairs.
Pod + Shared Table (£ 5,292 + VAT)
Price includes two exhibitor passes. Single counter pod with a 32” landscape screen for displaying rolling or static media, one stool and access to a “shared” meeting table with on other co-exhibitors, i.e. a hot desk for meetings.
Table (£ 4,145 + VAT)
Price includes two exhibitor passes. Table only – own meeting table with four chairs.
Shared Table (£ 2,492 + VAT)
Price includes one exhibitor pass. Access to a “shared” meeting table with on other co-exhibitors, i.e. a hot desk for meetings.
Package with shared tables – Important information:
If you are booking a package with a shared table, the table will have a total of four chairs but only be accessible to yourself and one other co-exhibitor. Both company names will feature on the table signage. You will be responsible for managing your time fairly and coordinating your meeting diary directly with your co-exhibitor. We ask that, if possible, have a specific co-exhibitor you wish to share with in mind when registering. Each co-exhibitor will need to complete a registration.
