ITB Berlin 2026 (Internationale Tourismus Börse)
VisitBritain and all our co-exhibitors will be at ITB Berlin 2026 one of the world’s leading travel trade exhibitions, 3-5 March 2026.
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ITB Ber
Photo by: VisitBritain

Corner view of the VisitBritain stand at ITB Berlin 2024
Photo by: VisitBritain

Attendees meeting at the VisitBritain stand at ITB Berlin 2024
Photo by: VisitBritain

Attendees meeting at the VisitBritain stand at ITB Berlin 2024
Photo by: VisitBritain

VisitBritain stand at ITB Berlin 2024
Photo by: VisitBritain

VisitBritain stand at ITB Berlin 2024
Exhibiting with VisitBritain at ITB Berlin
If you are interested in attending ITB Berlin in the future, here below you can find our recommendations for this international travel trade show.
Recommended requirements to attend this event as an exhibitor
- Be international market trade ready
- Be confident in arranging your own diary with international buyers
- Preferred to have German speaking staff
If you have not attended this event previously, we would recommend to visit the show and meet with the VisitBritain team and exhibitors. To arrange to meet with the VisitBritain German team in 2026, email Birthe Pohlmeyer at [email protected]. To get more information about the event, email Misha Kim at [email protected].
What do exhibitors get?
- Own exhibiting space on the VisitBritain stand and all stand services
- Co-exhibitor benefits and visibility within the UK stand
- On-site support and networking opportunities
- Enhanced visibility with German, Swiss, Austrian and other European buyers
