Destination Britain North America 2025

At a glance

· Event dates: 10 to 14 September 2025

· Registration deadline: Registrations have now closed. Please email [email protected] if you have any queries

· Location: Riviera Maya, Mexico

To ensure Destination Britain North America remains as competitively priced as possible and to maximise its appeal for buyers, we are pleased to announce that the event will be held in Mexico.

· Price: Primary Delegate: £6,700 + VAT. Secondary Delegate: £5,700 + VAT (shared meeting diary and presence with primary).

· Grants: There are currently no grants available through VisitBritain, but it is worth checking with your Destination Development Partnership (DDP), Local Visitor Economy Partnership (LVEP) or Destination Management Organisation (DMO) as in some instances grants are available through local authorities to attend overseas trade events.

Who is it for?

International trade-ready businesses, including (but not limited to) destinations, accommodation providers, DMCs, transport providers, and attractions and experiences.

To learn more about the North American market watch a playback of our most recent market webinars and read our research and insights.

To ensure maximum effectiveness for both UK suppliers and international buyers, attendance at our events will be determined through supplier eligibility criteria. In alignment with our corporate priorities of regenerative tourism and driving growth across the nations and regions, we want to make sure we have the suppliers most suited to the markets in attendance.

Why should I target the USA and Canada?

The USA is the UK’s leading inbound market for volume and value. In 2023, the UK welcomed a record 5.1 million visits from USA and 1 million visits from Canada with a combined total spend of almost £7.3 billion.

What do I get?

· One-to-one pre-scheduled appointments with selected US and Canadian buyers actively selling Britain.

· Accommodation during the event (check-in 10 September, check-out 14 September). Additional nights can be booked at own cost.

· Dedicated space for meetings with buyers from the USA and Canada. Secondary delegates share a table and meeting diary with primary delegates.

· Networking opportunities throughout the event.

· Access to a comprehensive list of contacts from the market to follow up with post-event.

What is included?

Destination Britain North America is a workshop with in-person, one-to-one appointments. All UK suppliers are provided with a meeting table and a pre-arranged meeting diary generated by buyers’ and suppliers’ preferences.

Exhibiting partners will benefit from:

· Transfers to the hotel from the airport on 10 September only

· Transfers from the hotel to the airport on 14 September only

· Table for one-to-one appointments.

· Online diary* to pre-schedule appointments with buyers.

· Seminars and networking opportunities.

· Hosted dinner with US and Canadian buyers.

· Meals during the sales mission dates.

· Database of contacts that have attended the event.

What is not included?

· Flights/personal transportation from the UK.

· Transfers to and from the hotel on any dates other than 10 and 14 September.

· Additional nights at the hotel outside of 10 - 13 September.

· Food and drink prior or post the mission dates.

· Any other personal expenses.

_{*secondary suppliers share a meeting diary & table with primary supplier}

Apply to attend Destination Britain North America 2025

At the point of registration, you will be asked to complete some questions on your market relevance, trade-ready products and regional focus. Your responses will be scored against the eligibility criteria to identify those who best meet them and are most suited to attend. Based on the scores, the top scoring suppliers will be selected to participate. This structured, data-driven approach ensures fairness and consistency in the selection process, helping to bring together the best mix of attendees.

Full details on the supplier eligibility matrix/criteria can be found on the event registration page. If you have any questions about this new application process, please contact [email protected].

Please do not book any flights, transfers, etc. until you receive notification from VisitBritain that your application has been approved.