Taking England to the World training
Introduction
If you had access to a £28.4 billion market, would you take the opportunity?
In 2019, UK inbound plus UK domestic traveller spending was worth £120 billion, with UK inbound travellers spending £28.4 billion and UK domestic travellers spending £91.6 billion. But did you know only 9.8% of UK Small and Medium-Sized Enterprises (SMEs) focus on international audiences who, on average, spend three times more than the domestic traveller?
We invite you to sign up for VisitEngland Academy’s online course - Taking England to the World.
This free trade education programme is online, self-paced and designed to help your business reach new international markets. Developed as part of the Government’s Discover England Fund, it is created and delivered by industry experts.
Created especially for tourism businesses in England, this course gives you the skills and knowledge you need to work with the travel trade, including analysis of the key markets to England – providing valuable insights and research, as well as guidance on marketing, product development, distribution and partnerships.
Who the course is for
How are the sessions delivered?
This is self-paced online learning with engaging, interactive activities. The course is structured into 8 sections with each section taking approximately an hour to complete.
What is the cost?
The programme is offered free of charge.
What the course covers
Content Highlights:
- Understanding Inbound Tourism: Learn the benefits of targeting international visitors and how inbound tourism differs from domestic markets.
- Market Research & Cultural Considerations: Discover how to identify target markets, understand cultural preferences, and tailor your offerings to meet diverse needs.
- Travel Distribution System: Master the complexities of working with travel distributors, wholesalers, tour operators, and online travel agents.
- Pricing & Packaging: Develop competitive pricing strategies and learn how to bundle products to create compelling experiences.
- Digital Marketing & Content Creation: Build a strong online presence, create engaging content, and leverage social media to reach global audiences.
- Building Relationships: Learn how to network effectively, participate in trade shows, and foster long-term partnerships with distribution partners.
- Export Planning: Create a strategic export plan to measure success and ensure sustainable growth in international markets.
Toolkit: Taking England to the World
Taking England to the World Toolkit - 3rd Edition - PDF Accessible.pdf
Taking England to the World Toolkit
