Taking England to the World training

If you had access to a £26.6 billion market, would you take the opportunity? 

In 2023, England welcomed 33.5 million visitors, generating £26.6 billion in spending. With the market poised for even greater growth in 2025, position your business now to take full advantage of these exciting opportunities.

Elevate your business and attract international visitors with VisitEngland’s exclusive training programme!

VisitEngland invites you to participate in Taking England to the World, a self-paced online training programme designed to equip small- medium tourism businesses with the knowledge and tools needed to successfully attract and cater to international visitors. 

Supporting Your Success

Supported by your local LVEP, this bespoke training is perfect for SMEs in the English travel industry. Larger organisations are also welcome. 

Content Highlights:

• Understanding Inbound Tourism: Learn the benefits of targeting international visitors and how inbound tourism differs from domestic markets. ​
• Market Research & Cultural Considerations: Discover how to identify target markets, understand cultural preferences, and tailor your offerings to meet diverse needs. ​
• Travel Distribution System: Master the complexities of working with travel distributors, wholesalers, tour operators, and online travel agents. ​
• Pricing & Packaging: Develop competitive pricing strategies and learn how to bundle products to create compelling experiences. ​
• Digital Marketing & Content Creation: Build a strong online presence, create engaging content, and leverage social media to reach global audiences. ​
• Building Relationships: Learn how to network effectively, participate in trade shows, and foster long-term partnerships with distribution partners. ​
• Export Planning: Create a strategic export plan to measure success and ensure sustainable growth in international markets.