Nordics Workshop 2026

In partnership with Tourism Ireland, the Nordics Workshop 2025 is an effective platform to connect and enhance your relationships with the Nordic travel trade. Operators from Denmark, Norway and Sweden are invited to attend a dedicated workshop in Stockholm, Sweden to discover all about the UK. 

The event will consist of pre-booked meetings, allowing the opportunity to meet with Nordic operators and present your destination or product for 2026 and beyond.

International Nordic market trade-ready businesses, including (but not limited to) destinations, attractions, experiences, accommodation providers, DMCs and transport providers. 

To learn more about the Nordic market watch a playback of our most recent market webinars and read our research and insights. There will be a new Nordics market webinar broadcast on Wednesday 17 September 2025. 

To ensure maximum effectiveness for both UK suppliers and international buyers, attendance at our events will be determined through supplier eligibility criteria.  In alignment with our corporate priorities of regenerative tourism and driving growth across the nations and regions, we want to make sure we have the suppliers most suited to the markets in attendance.  

According to our forecast, the Nordics combined (Denmark, Norway and Sweden) will rank ninth in terms of visits to the UK in 2025 with 2.1 million visits, contributing approximately £1.4 billion to the UK visitor economy. 

At the point of registration, you will be asked to complete some questions on your market relevance, trade-ready products and regional focus. Your responses will be scored against the eligibility criteria to identify those who best meet them and are most suited to attend. Based on the scores, the top scoring suppliers will be selected to participate. This structured, data-driven approach ensures fairness and consistency in the selection process, helping to bring together the best mix of attendees.   

Full details on the supplier eligibility matrix/criteria can be found on the event registration page.  If you have any questions about this new application process, please contact  [email protected].  

Please do not book any flights, transfers, etc. until you receive notification from VisitBritain that your application has been approved.  

In response to the high demand for this event, we have made the decision to remove the option for a secondary delegate to attend this event. This event is open to primary delegates only. We will be in contact with those that have registered with a secondary delegate shortly. For any queries, please contact [email protected].