VisitBritain

Spain Roadshow 2025

Looking to actively reach the Spanish travel trade? Spain Roadshow is the perfect opportunity to meet with high quality buyers from three major cities in Spain.

Location: Image flag

Spain

At a glance:

  • Event dates:  14 to 16 October 2025 
  • Registration deadline:  Registrations have now closed. Please email [email protected] if you have any queries  
  • Location: Bilbao, Madrid and Barcelona 
  • Price: Primary Delegate: £1,500 + VAT. 
    No Secondary Delegate  
  • Grants:  There are currently no grants available through VisitBritain, but it is worth checking with your Destination Development Partnership (DDP), Local Visitor Economy Partnership (LVEP) or Destination Management Organisation (DMO) as in some instances grants are available through local authorities to attend overseas trade events. 

Who is it for?

International trade-ready businesses, including (but not limited to) destinations, accommodation providers, DMCs, transport providers, and attractions and experiences. 

Priority will be given to businesses, products and experiences that are particularly relevant to the market. To learn more about Spanish market watch a playback of our most recent market webinars and read our research and insights. 

All registrations are subject to approval to ensure a variety of regions and product types are represented.  

Why should I target Spain?

The UK is forecast to welcome 2.6 million visitors in 2025, with a projected visitor spend of £ 1.3 billion. Tour operators, travel trade and commercial partners in Spain are mainly located in Madrid and Barcelona. Bilbao follows as one the top five most populated metropolitan areas in Spain. There is good connectivity to the UK. Bilbao includes the catchment areas of San Sebastián and Vitoria in the Basque Country, plus Santander. 

What is included?

Spain Roadshow is a three day  free flow workshop with in-person engagement and networking in three different cities. All UK suppliers are provided with a meeting table and meetings, seminars and networking opportunities. 

Exhibiting partners will benefit from:

  • Free flow workshops with buyers and travel agents from three different cities. 
  • Seminars and networking opportunities. 
  • Coach transport from Bilbao to Madrid and high-speed train from Madrid to Barcelona 
  • Evening meals during the sales mission dates. 
  • Access to a comprehensive list of contacts from the market to follow up with post-event. 

What is not included?

  • Flights/personal transportation from the UK. 
  • Breakfast and lunch meals during the sales mission dates. 
  • Accommodation (preferential hotel rates will be shared with suppliers) 
  • Any other personal expenses.

Apply to attend Spain Roadshow 2025

Delegate places for Spain Roadshow are limited, all applications are subject to approval.  

At the point of registration, you will be asked to complete some questions on your market relevance, trade-ready products and regional focus. Your responses will be scored against the eligibility criteria to identify those who best meet them and are most suited to attend. Based on the scores, the top scoring suppliers will be selected to participate. This structured, data-driven approach ensures fairness and consistency in the selection process, helping to bring together the best mix of attendees.  

Full details on the supplier eligibility matrix/criteria can be found on the event registration page. If you have any questions about this new application process, please contact [email protected]. 

Please do not book any flights, transfers, etc. until you receive notification from VisitBritain that your application has been approved.