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Promoting Britain in the Commonwealth Games

We are focusing our activity on promoting Britain's tourism and hospitality globally, in partnership with the West Midlands Growth Company.
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Message from BTA Chair Dame Judith Macgregor: Patricia Yates appointed VisitBritain/VisitEngland CEO

On behalf of the BTA Board and VisitBritain/VisitEngland, I am delighted to announce the permanent appointment of Patricia Yates as CEO
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Rose Award winners revealed

Congratulations to the 100 winners of the 2022 Rose Awards, celebrating accommodation businesses who provide visitors with the warmest of welcomes.
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George Finlay wins Tourism Superstar!

Congratulations to George Finlay, farm supervisor at Matlock Farm Park, our tenth winner of Tourism Superstar.

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Get involved in Welcome to Another Side of Britain

Download the toolkit to be part of our international marketing campaign
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Training on how to reach overseas visitors

Sign up for Taking England to the World workshops to learn how to reach international markets and boost your bookings.
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Be part of our international recovery campaign and activity

Share your consumer and trade product news for 2022 and beyond. VErose trophy VErose trophy

VisitEngland Awards

Find out more about the VisitEngland Awards for Excellence 2022

Employ and manage staff

Find support and resources to help you practice good recruitment and employee management.

Make your business accessible

Use our free online tool to provide potential customers, including disabled people, with important accessibility information about your business.

Know your legal obligations

Ensure your business is compliant with the latest regulations with the help of the online Pink Book: Legislation for Tourist Accommodation.

Get quality assessed

Join our quality assessment schemes for accommodation and attractions and get a host of benefits.