Research and insights

Find the latest consumer and industry data and insights on domestic and inbound tourism in the UK, Britain and England.

Latest releases

  • England Hotel Occupancy September 2025

    Domestic Sentiment Tracker Report - October 2025

    Flight Searches Monthly Update - data up to September 2025 (ForwardKeys)

    Amadeus Air Traffic - July 2025

    State of the Nation September 2025

    Short-term rentals - August 2025

    GBTS, Domestic overnight and day trips in June and Q2 2025, Toplines

    2024 IPS GB Nations and Regions Inbound Update (Published 26 August 2025)

    2024 IPS UK Total Inbound Update (Published 26 August 2025)

    Trip Tracker August 2025

    Inbound card spending insights - Monthly report up to June 2025

    Annual Attractions Survey 2024 Full Trends Report

    VisitEngland The Social Value of Tourism Report - May 2025

    Influence of Film & TV on travel to UK_2024.pdf

Intro

Gain a deeper knowledge of travel and tourism with our industry-leading data and analysis. We provide expert research into the inbound and domestic visitor landscape across the nations – designed to help inform your business decisions, expand your expertise and identify key growth markets.

These resources cover a wide range of topics, trends, regions, visitor types, businesses and international markets. Discover the latest releases, browse historic reports and examine the data through our visualisations. You can also keep up-to-date with news and insights from our industry experts by subscribing to our fortnightly newsletter.

Explore our research and insights

Explore our research and insights

Upcoming releases

Report

Release date
GBTS, domestic overnight trips and day visits, July 2025 (* the release has been delayed to allow for extra quality assurance checks)TBC *
GBTS, domestic overnight trips and day visits, August 20254 November 2025
Domestic Sentiment Tracker, November 202520 November 2025
Hotel Occupancy, October 202527 November 2025
Domestic Sentiment Tracker, December 202518 December 2025

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Frequently asked questions

Browse our responses to key FAQs. For more information on these topics, please contact our research team at [email protected].

  • You can explore the latest inbound statistics for the UK by month, quarter and year.

  • Please refer to our data for domestic tourism, which is split into day visits and overnight visits.

  • Please view our Domestic Sentiment Tracker, where we share data on overnight and day trip intentions, motivations to take a trip, activities planned for that trip, as well as barriers to taking a trip.

  • You can explore global market data using our interactive visualisations by quarter and by year, where you can specify the data you need and see trends over time. You can also visit our inbound market pages.

  • Yes, our Accessibility and inclusion page has various reports and insights, as well as links to external resources relevant to the topic.

  • We have published insights from a range of sources and projects on our Holiday activities and experiences page.

  • Every year, we conduct a national survey of visits to visitor attractions. You can find visitor numbers for almost 2,000 attractions in the detailed survey reports, while separate ‘Top 20’ listings show the most popular attractions nationally and regionally.

  • We explored the trip-booking journey in our MIDAS research; please see the Full Report, chapter 9, from page 139.

  • Our Discover England Fund included a programme of strategic research, covering travel product development, case studies, insights into a range of destinations and activities, market opportunity guidance and travel trade research. While it is dated 2019, most of its information and insights remain valid.

  • Please see our inbound tourism forecast.

  • To find out when the next updates will be published, please refer to our release timetable, which includes publication dates for all our major surveys. You can also subscribe to our newsletter.

  • Please contact us directly; we will do our best to help.