Sector-specific research

Interested in finding out about the products and services that international visitors use whilst in Britain?

Explore analysis and commentary on a wide range of sectors, including culture, heritage and attractions, accommodation, countryside and coast, sport, food and drink and shopping.

Inbound accommodation research

Chambermaid at Whatley Manor making the bed in preparation for guests' arrival
See what the types of accommodation overseas visitors stayed in whilst visiting Britain. Accommodation data is also available by region.

Activities undertaken in Britain

A young couple hiking in the countryside an example of an activity undertaken in Britain
Find out which activities international visitors participate in whilst they are in Britain.

Inbound countryside & coast research

Landscape photo of York countryside with the sun setting
Find out how many visitors from overseas go to the countryside and coast whilst in Britain.

Inbound culture, heritage & attractions research

A music performance taking place at Minack Theatre in Cornwall by the coast
View figures on activities visitors undertake whilst in Britain, including going to museums, art galleries, castles, and historic houses.

Inbound food & drink research

A young woman waitress in her uniform holding a tray of drinks to serve
See data on visiting pubs, bars, and nightclubs as well as going out to eat.

Final Mile best practice guidelines

Man looking out of a train window
Download best practice guidelines for developing the final mile from transport to attraction.,

Inbound football tourism research

A footballer in a red football kit kicking the ball in a stadium filled with people
Discover the impact of football tourism in Britain.

Inbound shopping research

Young couple shopping in a high street holding shopping bags
Around 70% of leisure visitors trips to Britain involve shopping - take a look at our research and insights.

Inbound sport research

A group of surfers in black wet suits laying on their yellow surf boards on the beach listening to their surf instructor
Substantial numbers of visitors from overseas come to Britain to watch or participate in active pursuits - view the statistics.

Inbound transport research

The front of a red London bus route 137 going via Sloane Square, Clapham Common to Oxford Circus
Find out which are the popular types of transport used by visitors.