Sector-specific research

Interested in finding out about the products and services that international visitors use whilst in Britain?

Explore analysis and commentary on a wide range of sectors, including culture, heritage and attractions, accommodation, countryside and coast, sport, food and drink and shopping.

Inbound accommodation research

Hot tubs at Scarlet Hotel Spa in Cornwall, England.

See what the types of accommodation overseas visitors stayed in whilst visiting Britain. Accommodation data is also available by region.

Understanding international visitors

Girl posing for a photograph in front of pink house, Notting Hill, London, England

View our insights into when international visitors initially start planning their holiday and considering a destination and what booking method they are most likely to use.

Activities undertaken in Britain

White water rafting, Canolfan Tryweryn, National White Water Centre, Wales. Group of people wearing wet-suits and red helmets paddling down a rapid.

Find out which activities international visitors participate in whilst they are in Britain.

Inbound countryside & coast research

A family take an evening walk in a field near Old Sarum, Wiltshire, England

Find out how many visitors from overseas go to the countryside and coast whilst in Britain.

Inbound culture, heritage & attractions research

Aerial view of Arundel Castle and the landscape in West Sussex.

View figures on activities visitors undertake whilst in Britain, including going to museums, art galleries, castles, and historic houses.

Inbound food & drink research

Woman standing inside The Scotch Whisky Experience in Edinburgh, Scotland. 3,384 whisky bottles stored in one large display.

See data on visiting pubs, bars, and nightclubs as well as going out to eat.

Inbound football tourism research

A man and boy, father and son, Man U fans, in the player's tunnel looking out on to the pitch during a stadium tour.

Discover the impact of football tourism in Britain.

Inbound shopping research

Woman looking through shop window at clothes and lamps, Cow Clothing, 61 Church St, Manchester, England, UK.

Around 70% of leisure visitors trips to Britain involve shopping - take a look at our research and insights.

Inbound transport research

A platform with people at Earls Court Tube Station with a rainbow tube sign.

Find out which are the popular types of transport used by visitors.

Markets