Consumer behaviour

Keen to keep abreast with changing consumer needs, wants and attitudes?

We can help you understand more about our visitors. Topics covered include the impact of the economic downturn on holiday-taking, visitor satisfaction, motivations and barriers, and the decision making and booking process.

City Breaks post COVID-19

A group of young people eating in an outdoor restaurant
Our latest qualitative research on encouraging domestic city breaks

Domestic Sentiment Tracker

woman in yellow jacket with arms raised in a v in peak district
See our tracking survey to understand domestic intent to take short breaks and holidays both within the UK and abroad

Microgapping research

young men eating pizza in a restaurant on a microgap
Understand current UK millennial behaviour in relation to taking a gap year in our new research on 'microgapping'.

The decision-making process and booking behaviour

A woman stands reading a book in an interior view of Armchair Bookshop, Edinburgh, Scotland.
The decision-making process for holidays is extremely complex. Our research sheds some light on the subject.

England visitor segmentation

Rear view of woman sitting on bench near Coastguard Cottages, with white cliffs in the background, Seaford, East Sussex.
Get data on five types of visitor and the things that matter to them on holiday.

England visitor satisfaction research

Couple jumping on a lawn by the moat at Leeds Castle near Maidstone, Kent, UK.
There are a number of factors that can influence visitor satisfaction on holiday, which is why we gather, analyse and understand what makes a satisfied customer.

The economic downturn and holiday-taking behaviour

A couple walk through a shopping centre carrying shopping bags
Since late 2008 we have been carrying out research to understand the impact of the economic downturn on tourism behaviour

Bank Holiday Trip Tracker

A man, woman and two young children look out over London from the top of the London Eye
We conduct a short survey of travel intentions, the Trip Tracker, before each of the 3 main bank holidays of the year.