The decision-making process for holidays is extremely complex. Our research sheds some light on the subject.
Get data on five types of visitor and the things that matter to them on holiday.
There are a number of factors that can influence visitor satisfaction on holiday, which is why we gather, analyse and understand what makes a satisfied customer.
We have worked with futures consultancy, Trajectory, to identify the trends which will influence domestic leisure tourism over the next decade.
Since late 2008 we have been carrying out research to understand the impact of the economic downturn on tourism behaviour
We conduct a short survey of travel intentions, the Trip Tracker, before each of the 3 main bank holidays of the year.