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Research and insights

Find the latest consumer and industry data and insights on domestic and inbound tourism in the UK, Britain and England.

Intro

Gain a deeper knowledge of travel and tourism with our industry-leading data and analysis. We provide expert research into the inbound and domestic visitor landscape across the nations – designed to help inform your business decisions, expand your expertise and identify key growth markets.

These resources cover a wide range of topics, trends, regions, visitor types, businesses and international markets. Discover the latest releases, browse historic reports and examine the data through our visualisations. You can also keep up-to-date with news and insights from our industry experts by subscribing to our fortnightly newsletter.

Latest releases

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Report: Domestic day visits Q4 2023 and 2023 overall (Published 12th March 2024)

Access the findings in our summary report which covers headlines, regional distribution and trip characteristics from the Great Britain Day Visits Survey (GBDVS).

Download (4.22 MB)
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GB Tourism Survey, summary report: Q3 2023

Publication date: 13 February 2024

Download (1.93 MB)
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IPS Total UK Summary Q3 2023 (Published 24 January 2024)

Access the latest results in our summary report which covers headlines and distribution by journey purpose, global regions and selected markets.

Download (820.46 KB)
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IPS Nations & Regions Summary Q3 2023 (Published 24 January 2024)

Access the latest regional data in our summary report which covers headlines and distribution by UK nation and English regions.

Download (380.62 KB)
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Domestic Sentiment Tracker Report - February 2024

Published: 21st February 2024

Download (502.37 KB)
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Report: How the world views the UK - Nation Brands Index 2023 (Published December 2023)

See the latest NBI 2023 results which painted a detailed picture of how the UK is perceived internationally.

Download (3.18 MB)
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England Hotel Occupancy - January 2024

Publication date: 29th February 2024

Download (410.11 KB)

Explore our research and insights

Explore our research and insights

Choosing a filter below will update the results to show content matching your chosen option.

Choosing a filter below will update the results to show content matching your chosen option.

Upcoming releases

Report

Release date
Domestic Sentiment Tracker: March 2024 data21 March 2024
IPS Oct, Nov, Dec 202326 March 2024
England Occupancy Survey: February 2024 data28 March 2024
GBTS Q410 April 2024
Domestic Sentiment Tracker: April 202423 April 2024
England Occupancy Survey: March 2024 data2 May 2024
IPS Q4 and 2023 travel trends17 May 2024
Domestic Sentiment Tracker: May 202423 May 2024

Useful contacts

Research and Insights

Contact the team

Frequently asked questions

Browse our responses to key FAQs. For more information on these topics, please contact our research team at research@visitbritain.org.

  • You can explore the latest inbound statistics for the UK by month, quarter and year.

  • Please refer to our data for domestic tourism, which is split into day visits and overnight visits.

  • Please view our Domestic Sentiment Tracker, where we share data on overnight and day trip intentions, motivations to take a trip, activities planned for that trip, as well as barriers to taking a trip.

  • You can explore global market data using our interactive visualisations by quarter and by year, where you can specify the data you need and see trends over time. You can also visit our inbound market pages.

  • Yes, our Accessibility and inclusion page has various reports and insights, as well as links to external resources relevant to the topic.

  • We have published insights from a range of sources and projects on our Holiday activities and experiences page.

  • Every year, we conduct a national survey of visits to visitor attractions. You can find visitor numbers for almost 2,000 attractions in the detailed survey reports, while separate ‘Top 20’ listings show the most popular attractions nationally and regionally.

  • We explored the trip-booking journey in our MIDAS research; please see the Full Report, chapter 9, from page 139.

  • Our Discover England Fund included a programme of strategic research, covering travel product development, case studies, insights into a range of destinations and activities, market opportunity guidance and travel trade research. While it is dated 2019, most of its information and insights remain valid.

  • Please see our inbound tourism forecast.

  • To find out when the next updates will be published, please refer to our release timetable, which includes publication dates for all our major surveys. You can also subscribe to our newsletter.

  • Please contact us directly; we will do our best to help.