VisitBritain is seeking to work with an Airline Partner in European markets: France, Germany and Spain, on a campaign focusing on the ‘Active Ideation’ and ‘Exploring Options’ part of the customer journey. The Partnership would run from October 2022 through to 31 March 2023.
The Airline Partner should have strong brand relevance to VB’s target audience (Buzzseekers), a desire to drive growth in bookings from Europe into VB’s key gateway cities, be able to match-fund VB’s investment (this should be made up of at least 50% cash) and a willingness to align to our campaign creative and messaging.
The investment required from a European Airline Partner is £614,200.00 (including at least 50% cash budget).
Expressions of interest should be registered by 17.00hrs Monday 12 September 2022.
Deadline for proposals should be submitted by 12.00hrs Friday 16 September 2022.