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VisitBritain

Inbound markets

Search by country to find the latest data and insights into Britain’s inbound markets.

Introduction

Please note, 2024 data from the International Passenger Survey is badged as ‘official statistics in development’ and estimates are subject to future change as further improvements to the methodology are introduced. The ONS are not endorsing comparisons with previous years. See the ONS website for more information.

Introduction

Get the latest information on the value and behaviour of Britain’s overseas visitors.

Use the dashboard to view headline visits, nights and spend for our key inbound markets – and for more detailed data and insights, click on the country profiles below.

These statistics are sourced from the International Passenger Survey, run by the Office for National Statistics.

Data shown for 2024 is at the GB level, whereas data for all previous years is at the UK level. For the 2024 UK figures, please see the annual page.

For further information, please get in touch.

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