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Malaysia

See the latest market data for Malaysia – including traveller visits and spend, length of stay, behaviours and preferences.

Malaysia

Travellers from Malaysia made 11.3 million outbound visits in 2024, with a total international tourism expenditure of US$11.6 billion.

In 2023, the UK welcomed 156,000 visits from Malaysia. During the travellers’ visits, their total expenditure was £179.0 million, with an average spend of £1,151 per visit.

Explore the inbound data in full

Use our visualisations to see data from this market in greater depth and clarity. Compare annual statistics, and filter by age group, gender, trip duration and more. Includes seasonality, trip purpose and regional spread of visitors to UK destinations. This data is based on the International Passenger Survey, conducted by the Office for National Statistics (ONS).

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Global context

Top-level statistics relating to tourism expenditure and popular destinations for this market. For greater detail on inbound tourism flows from this market to the UK, see our data visualisations.

Measure2024
International tourism expenditure (US$bn)11.6
Global rank for international tourism expenditure33
Number of outbound visits (m)11.3
Most visited destinationThailand
Most visited destination in Western EuropeUnited Kingdom

Access to Britain from Malaysia

The key routes and transport modes that connect this market with the UK.

Measure2024
Weekly aircraft departures14
Weekly seat capacity4,026
Airports with direct routes in Malaysia1
Airports with direct routes in Britain1
  • In 2024, the only direct route from Malaysia to the UK was from Kuala Lumpur (KUL) airport to London Heathrow (LHR), served by Malaysia Airlines. In April 2025, British Airways resumed flights to Kuala Lumpur for the first time in five years.
  • Seat capacity on non-stop flights had recovered to 71% of pre-pandemic (2019) levels in 2024.
  • To see entry requirements for visitors to the UK from Malaysia click here 

  • To see rates for Air Passenger Duty charged on passengers flying to Malaysia from the UK click here. 

How we source this information

We work with a number of data sources to provide a rich and insightful picture of our key inbound source markets. This includes, but is not limited to, data provided by Oxford Economics, the UNWTO, Apex, Anholt-Ipsos Nation Brands Index and from our own surveys and ad-hoc research. The largest share of the data come from the International Passenger Survey (IPS) by the ONS.

Visit our About the International Passenger Survey page for more information on how the data is collected and analysed. 

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