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Thailand

See the latest market data for Thailand – including traveller visits and spend, length of stay, behaviours and preferences.

Thailand

Travellers from Thailand made 9.3 million outbound visits in 2024, with a total international tourism expenditure of US$13 billion.

In 2023, the UK welcomed 120,000 visits from Thailand. During the travellers’ visits, their total expenditure was £159.3 million, with an average spend of £1,327 per visit.

Explore the inbound data in full

Use our visualisations to see data from this market in greater depth and clarity. Compare annual statistics, and filter by age group, gender, trip duration and more. Includes seasonality, trip purpose and regional spread of visitors to UK destinations. This data is based on the International Passenger Survey, conducted by the Office for National Statistics (ONS).

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Global context

Top-level statistics relating to tourism expenditure and popular destinations for this market. For greater detail on inbound tourism flows from this market to the UK, see our data visualisations.

Measure2024
International tourism expenditure (US$bn)13
Global rank for international tourism expenditure27
Number of outbound visits (m)9.3
Most visited destinationCambodia
Most visited destination in Western EuropeSwitzerland

Access to Britain from Thailand

The key routes and transport modes that connect this market with the UK.

Measure2024
Weekly aircraft departures23
Weekly seat capacity7,564
Airports with direct routes in Thailand2
Airports with direct routes in Britain3
  • In 2024, 98% of seats on direct flights from Thailand to the UK flew into London. 
  • In 2024, direct seat capacity from Thailand to the UK recovered to 73% of pre-pandemic (2019) capacity.
  • To see rates of Air Passenger Duty for visitors departing Britain for Thailand, click here.
  • To see entry requirements to the UK for visitors from this market, click here.

How we source this information

We work with a number of data sources to provide a rich and insightful picture of our key inbound source markets. This includes, but is not limited to, data provided by Oxford Economics, the UNWTO, Apex, Anholt-Ipsos Nation Brands Index and from our own surveys and ad-hoc research. The largest share of the data come from the International Passenger Survey (IPS) by the ONS.

Visit our About the International Passenger Survey page for more information on how the data is collected and analysed. 

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