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New Zealand

See the latest market data for New Zealand – including traveller visits and spend, length of stay, behaviours and preferences.

Introduction

Travellers from New Zealand made 3.5 million outbound visits in 2024, with a total international tourism expenditure of US$4.3 billion.

In 2023, the UK welcomed a record 265,000 visits from New Zealand. During the travellers’ visits, their total expenditure was a record £346.9 million, with an average spend of £1,307 per visit.

Explore the inbound data in full

Use our visualisations to see data from this market in greater depth and clarity. Compare annual statistics, and filter by age group, gender, trip duration and more. It includes seasonality, trip purpose and regional spread of visitors to UK destinations. This data is based on the International Passenger Survey, conducted by the Office for National Statistics (ONS).

Global context

Top-level statistics relating to tourism expenditure and popular destinations for this market. For greater detail on inbound tourism flows from this market to the UK, see our data visualisations.

Measure2024
International tourism expenditure (US$bn)4.3
Global rank for international tourism expenditure 50
Number of outbound visits (m)3.5
Most visited destinationAustralia
Most visited destination in Western EuropeUK

Access to Britain from New Zealand

  • Travellers from New Zealand have a number of options for travelling to the UK, with connecting flights via aviation hubs in the Americas, Northeast Asia, Southeast Asia, the Middle East and Australia, and 20 routes to the UK with one stop.
  • To see entry requirements for visitors from this market, click here.

Further resources

PDF

New Zealand Market Snapshot.pdf

New Zealand Market Snapshot

Where visitors from New Zealand to the UK reside in their own country.xlsx

Where visitors from New Zealand to the UK reside in their own country

How we source this information

We work with a number of data sources to provide a rich and insightful picture of our key inbound source markets. This includes, but is not limited to, data provided by Oxford Economics, the UNWTO, Apex, Anholt-Ipsos Nation Brands Index and from our own surveys and ad-hoc research. The largest share of these data comes from the International Passenger Survey (IPS) by the ONS.

Visit our About the International Passenger Survey page for more information on how this data is collected and analysed. 

Discover more

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Peta Evans

Trade Engagement Executive, Australia and New Zealand