Our approach is fully global, thanks to our focus on those markets offering immediate return or long-term promise as well as our ‘rest of the world’ strategy. Based on our customer insight, our knowledge of the barriers to inbound tourism growth and our solutions for addressing them, we implement differentiated strategies by region to maximise return.
Through our network we gather market intelligence, develop and maintain relationships with international media and influencers, work with the trade to ensure that Britain is being sold to the customer, secure partners on-territory and also look after public diplomacy liaison. Thanks to our digital expertise, we also ensure that relevant content is distributed to the customer through the most appropriate channels. Find markets to target using our interactive tool.