Peter Gowers

Peter has been re-appointed to serve a second five-year term on our Board ending on 5 January 2030. 

Peter is an experienced international business leader. He has held senior executive roles within and outside the travel and tourism sector, in both publicly listed and private businesses in Europe, Asia, and the Americas.

Within the travel and leisure sector, his former roles include serving as the Group Chief Executive of Europcar Mobility Group, a leading mobility and vehicle rental business with operations in more than 100 countries worldwide, as Chief Executive of Travelodge, one of the UK’s largest hotel groups with a network of more than 500 European hotels employing more than 10,000 colleagues, as Chief Executive for Asia-Pacific at InterContinental Hotels Group (IHG) plc, overseeing an extensive network of luxury, midscale and economy hotel hotels across the region, and as Chief Marketing Officer for IHG, leading the group’s worldwide brand development, loyalty and marketing activities.    

Outside the travel sector, Peter has also served as Chief Executive of the FTSE-250 European Real Estate and Services business, Safestore Holdings plc. 

He was appointed as a member of the UK Soft Power Council in January 2025.

Peter’s early career was spent with the corporate finance group of the international management consultancy Arthur D. Little, before joining the strategic planning team of the UK brewing, pubs and restaurants and hotels conglomerate, Bass plc.

He holds a first-class degree in Law from Keble College, Oxford University.