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Nadine Thomson

VisitEngland Advisory Board Member
Nadine Thomson

Board Member, VisitEngland Advisory Board

Nadine Thomson has been reappointed to serve a second five-year term on the Visit England Advisory Board ending 5 January 2030.

Until May 2025, Nadine Thomson was the President of Product Deployment & Operations at Choreograph, WPP’s data and tech company delivering media, data capabilities and digital products to manage $60 billion in annual media spend for the world’s largest advertisers. She is an experienced executive with digital, media and travel experience and has held leadership roles in a number of international businesses. 

Over her career, Nadine has led international transformations across the travel, media, retail, entertainment and professional services industries. She has a deep understanding of the travel and tourism industry having led technology at STA Travel for 9 years where she enabled a global, multi-channel, e-commerce travel business. Previous roles also include leading digital transformation for Conde Nast International, Vue Cinema and News UK and providing digital and technology consultancy to Capita. 

Nadine was awarded Chief Technology Officer of the Year in 2023 and European Technology Leader of the Year in 2021 for real-world achievements in tech in regard to business turnaround and application of innovative technologies. Nadine has 10 years Non-Executive experience.