More than 90 travel trade and industry suppliers are set to show why Britain is the must-go-now destination to buyers from China, Japan and South Korea at VisitBritain’s annual Destination Britain China and North East Asia event.
Sally Balcombe, our CEO, recently joined a VIP gala dinner hosted by Perfect (China), as a part of their incentive trip to Britain.
We are delighted to announce two new appointments in the China and North East Asia region – Manuel Alvarez as Director, China and North East Asia and Misha Kim as South Korea Manager.
On 21 February we co-hosted the All-Party Parliamentary China Group (APPCG) Chinese New Year reception to highlight the importance of tourism from China to MPs and Lords.
On 1 February we launched a new marketing campaign in China to boost tourism to Britain.