Britain could expect a boost in visitors from China as Chinese New Year gets underway from this Saturday 28 January.
International tourists are travelling across English regions in record numbers, and they are spending more too.
VisitBritain is this week hosting its first tourism mission to India in three years.
As Britain gears up to host some of the largest Chinese New Year celebrations outside of Asia, VisitBritain is enticing overseas visitors with a special preview of the upcoming festivities.
New figures from VisitEngland show that Brits spent a record-breaking £45.3 billion on day trips across England in the first 11 months of 2016, setting a new record for the survey.