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Man standing in hiking gear on rock, Brecon Beacons, Wales
Press Releases

VisitBritain launches new global campaign to boost inbound tourism

5 Feb 2018

VisitBritain launches new global tourism campaign, I Travel For...

PM during her visit to China
Our News

I Travel For campaign launched in China during Prime Minister’s visit

1 Feb 2018

On 1 February we launched a new marketing campaign in China to boost tourism to Britain.

Press Releases

UK tourism industry gathers to sell destination Britain to world

21 Feb 2017

VisitBritain is gearing up to host its largest ever global tourism trade event to promote destination Britain to the world.

Collage of logos featuring VisitEngland, Year of Literary Heroes and World Book Day
Press Releases

Literary attractions a holiday draw for more than half of Brits

21 Feb 2017

To mark the 20th anniversary of World Book Day on 2nd March 2017 new research from VisitEngland shows that more than half of British holidaymakers would visit a literary attraction on holiday in England.

Press Releases

New figures show 2016 a record-breaker for inbound tourism

17 Feb 2017

New figures out today show more overseas visitors came to the UK last year than ever before.