The £10 million campaign aimed to encourage international visitors to discover a different side of Britain with inspirational imagery highlighting surprising experiences to have in Britain, combined with messages of welcome and reassurance.
We have been nominated for Best Use of Influencers in the Marketing Week awards due to be announced on 3 November. The awards celebrate work that combines creativity and innovation with effectiveness, and sets new standards for the industry.
We are also nominated for the Travel Creator Campaign category in the The Blogosphere Awards which celebrate the best influencers and best influencer brand campaigns over the past 12 months.
