VisitBritain partners with The National Lottery in campaign to boost domestic tourism
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VisitBritain and The National Lottery have teamed up to launch a new promotion to encourage Brits to visit an attraction this summer,offering £25 toward trips to hundreds of top attractions across the UK.
From 3 July to 30 September, the UK-wide promotion will allow all National Lottery players who enter their National Lottery game reference number on the VisitBritain Shop at NationalLotteryDaysOut.com to redeem a free £25 voucher against entry tickets to hundreds of participating tourist attractions and experiences.
Tourism Minister John Whittingdale said:
“From castles to galleries, botanical gardens to museums, there is so much to do in the UK this summer. Thanks to the National Lottery Days Out Scheme, it is even easier to enjoy Britain’s historic destinations and incredible attractions for less. I encourage lottery players to take advantage of this opportunity to turn their ticket into an affordable day out over the holidays, supporting good causes and local tourism across the country.”
VisitBritain CEO Patricia Yates said:
“VisitBritain is delighted to once again be supporting the National Lottery Days Out campaign. With the summer holidays fast approaching, this timely promotion will support more of us to get out and explore the wonderful visitor attractions and experiences here on our doorstep, enjoy a great day out with family and friends and boost local economies up and down the country.”
Adam Chataway, Head of Partnerships at The National Lottery said:
“The National Lottery is thrilled to join forces with VisitBritain once again to offer our players the opportunity to see some amazing attractions across the UK this summer, either free or at a hugely discounted price. A huge number of major attractions and historical locations have been funded by The National Lottery over the years and the £25 vouchers are a great way to say a huge ‘thank you’ to our players for supporting culture and heritage across the UK.”
As the National Lottery Days Out campaign delivery partner VisitBritain also wants to support visitor attractions and experiences to drive future sales through its Tourism Exchange Great Britain (TXGB) platform and the VisitBritain Shop, reaching more domestic and international customers.
The campaign is also being supported across VisitBritain/VisitEngland’s channels including newsletters, social media and website content along with media and influencer activity.
Notes to Editors:
- The National Lottery Days Out campaign will see hundreds of thousands of £25 vouchers made available to National Lottery players to redeem against a day out in the UK this summer. It is backed by a multi-million-pound national advertising campaign and launching on primetime television during the National Lottery results show on 8 and 15 July.
- National Lottery players will be able to redeem any National Lottery game ticket for a voucher code up to the value of £25, funded by The National Lottery, for use at participating attractions and experiences via the VisitBritain Shop, administered by VisitBritain. The money for this initiative comes from a National Lottery promotional fund. It is not being funded by money allocated for National Lottery Good Causes or by National Lottery operator Camelot.
- Participating attractions and experiences will have registered on to VisitBritain’s business-to-business (B2B) Tourism Exchange Great Britain (TXGB) distribution platform before being accessible to customers to redeem their vouchers through the VisitBritain Shop for the duration of the campaign. VisitBritain has also produced a promotional toolkit, campaign assets and messaging for participating attractions and experiences to support marketing. For more information, please see: www.visitbritain.org/national-lottery-days-out-campaign
- VisitBritain continues to support attractions and experiences reach more customers and drive additional bookings through TXGB, its B2B platform connecting tourism suppliers to domestic and international distributors, and the VisitBritain Shop.
- The campaign supports the UK’s domestic tourism industry by stimulating demand for domestic day trips to visitor attractions and experiences including heritage sites, gardens, zoos and aquariums, theme parks, farm parks, tours and excursions.
